Sometimes I think that real estate agents think that if they build a Facebook business page, the clients will just pop out of the wood work. And, when they don’t, they insist Facebook doesn’t work for real estate lead generation.
Well, I’m here to tell you that no, clients probably won’t pop out of the woodwork and that yes, Facebook is a breeding ground for generating massive real estate leads.
However. In order to generate massive amounts of real estate leads using your Facebook business page, you’ve first got to understand the Facebook funnel. The real estate lead generation process using Facebook.
First, let’s look at the real estate lead generation process . . .
The Facebook portion:
The Database portion:
You’ve got to nurture your prospect over the long term. Conversion.
You’ve got to compel your prospect to call you when they are ready to buy or sell. Action.
The In-Person portion:
You’ve got to compel your prospect to sign a contract with you. Conversion.
You’ve got to guide your client to closing. Close.
The Post-Transaction portion:
You’ve got to encourage your client to refer others to you. Action
You’ve got to compel your client to use you again. Conversion.
Take a look at that process again.
The real estate agent mantra can be summarized into: Capture * Convert * Close. That’s easy enough to remember. It’s just not seemingly easy to implement.
At every point in the capture, convert, close process, real estate agents freeze up. Some aren’t sure how to capture, others aren’t sure how to convert and still others aren’t sure how to close. That’s ok. Each step in the process can be learned and implemented in your business.
The most important thing is to understand the process.
Understanding the process is the first step in knowing how to capture, convert, & close real estate leads with your Facebook business page.
I want to help you do this! What’s why I created the Facebook Page Setup Checklist. It’s the step-by-step guide you need to get your Facebook page up and running and bringing in real estate leads. You can download the checklist here.