Leads and Leverage

helping entrepreneurs double their email open rates

  • Home
  • Testimonials
  • Community
  • Blog

by Christina Ethridge 4 Comments

If You Want More People To Like Your Facebook Page & Sign Up In Your Email List You’ve Got To Do This!

If you want more people to like your Facebook page, you’ve got to TELL them to like it.

LNL Blog Post If You Want More People To Like Your Facebook Page & Sign Up In Your Email List You’ve Got To Do This!

Seriously.

When people are flying through their News Feed and they see your page (for whatever reason, whether you are running ads or someone they know has profiled it in some way), they aren’t going to take action to do anything unless they have a compelling reason to do so.

[Featured Download: The Facebook Page Setup Checklist… turn likes into leads when you set up your Facebook page the right way.]

First of all, you’ve got to give them value in that half second you’ve got. Whether it’s a compelling headline, a strong call-to-action for an offer, or something similar. When you grab them with value, you’ve got to tell them what to do next.

To this end, it is extremely important that your page cover photo directs and guides the people who see it. Don’t just think people are going to see it when they visit your page (they will, usually only once though) but know that more than half of the people who see it will actually see it in their News Feed. Another thing to consider, even if they don’t see your page in their feed or via an ad, perhaps they are seeing it by hovering over your page name. What pops up? What entices them to come over to you?

You want your cover photo to tell them to like your page and you want your cover photo to direct them to the next step (into your email database!)

Here are some examples, and let me tell you, these were HARD to find!!  When you are looking at these examples, notice a couple things…

  1. The cover photo.  What is the call-to-action?  Is it clear?
  2. When someone clicks on the cover photo, can they easily do what you’ve told them to do?

Remember, most people (over 80%) are looking at your page on their mobile device.  Don’t tell them to go to your website in your photo and then require them to type in the link to your website.  Make it easy for them – give them a clickable link

Facebook for Real Estate Agents

Facebook for Real Estate Agents


Facebook for Real Estate Agents

Facebook for Real Estate Agents


Facebook for Real Estate Agents

Facebook for Real Estate Agents

Like I said, these were very hard to find.  I found a lot of blank photos (worst case scenario), several that had some sort of verbiage on them but nothing enticing action taking, a few photos that told people to sign up but then told them to go to their website (and the website was imprinted on the photo but not clickable).

Even a couple of these aren’t all that clear.  Without telling people to CLICK HERE, most users won’t know to actually click on the photo to access something.

So what’s the take away?

  1. Use your cover photo real estate.
  2. Tell people to like your page
  3. Tell people to click here for something special
  4. Put a clickable link in the photo “description.”

Don’t miss out on people signing up into your list or liking your page by not having something so simple available to them!

Here’s a Facebook page setup checklist to get you started. Click here to download it.

Christina Ethridge is the founder of LeadsAndLeverage.com, helping real estate agents capture, convert and close Facebook leads.

 

 

 

 

 

Tweet
Pin
Share4
4 Shares

Filed Under: Facebook Tagged With: Done, facebook for real estate agents, facebook marketing, facebook page setup

Comments

  1. Ron says

    June 24, 2014 at 11:05 am

    So, If I sign up on Green, you teach me FB and do YOU take care of the site or do I?

    Reply
    • Christina Ethridge says

      June 27, 2014 at 7:39 am

      I teach you how to do it and you do it 🙂

      Reply
  2. Toni davenport says

    June 25, 2014 at 3:23 am

    Hi I just love your articles and Liked your page! Is there a link to describe exactly how to make a cover page with a link directly in it like that. Also can I get a copy of the the booklet that’s on that example cover? Thx so much! Toni

    Reply
    • Christina Ethridge says

      June 27, 2014 at 7:39 am

      Hi Tori – I just sent you the booklet. I have the training for the link in a cover photo inside my membership area – it’s part of The Complete Facebook Page Setup Strategy video training for members.

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Copyright 2013 - 2021
Leads and Leverage LLC
1869 E Seltice Way #392
Post Falls, ID 83854
All Rights Reserved
Transaction Processing
Image(s) or Footage (as applicable) not personally taken and owned by Christina Ethridge are otherwise used under license from Shutterstock.com