Or worded another way, should I target a specific age range because they are more receptive to Facebook?
Do you know what the problem with this is? The problem is that while it seems like a logical question, it’s actually not.
It’s the wrong question to ask because it is based on completely false information.
One “source” declares that millennials are exiting Facebook and using SnapChat and Instagram. Another “source” declares that people are closing down their profiles left and right.
Here’s the problem. These “sources” are wrong. Go directly to the real “source” aka Facebook for the real data: https://investor.fb.com/home/default.aspx
So the reality is that thinking that a specific age group is “more receptive” to Facebook is not only inaccurate information, but it’s the wrong place to start focusing when you want to leverage Facebook for your real estate lead generation.
I walk you through this in the video:
The underlying issue to this is that as real estate agents we are so used to chasing shiny objects, also known as jumping ship on a lead generation method when we think there might be a better faster way, that we see or read something and immediately change what we are doing.
Consistency trumps creativity, every single time. Stay consistent in your lead generation.
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