I built my list to grow my business… when do I sell to them? How often?
I’m Christina Ethridge and I help entrepreneurs double their email open rates.
Over in the Email for Entrepreneurs Facebook group, Carolyn said her struggle is…
knowing when to “sell” them on my products
Thanks for your question Carolyn!
There are actually 2 ideal ways to do this (and yes, you should have both happening in different funnels into your list).
The first way is when you have a freebie that people opt-into, they get the freebie via email and then they go right on your main list and that main list gets a weekly email that does not sell.
It makes a connection and gives value.
Then, every 6 weeks or so, you invite them into a launch / sell list (by offering them a freebie that solves a problem).
Then, you sell in the sell list for a period of time.
Whether it’s a full launch or a flash sale, doesn’t matter. It’s just a period of time (like a week) to that sell list.
The other way is by having people when they first opt-in to a freebie, go right to what is commonly called a “trip-wire” on the thank you page of the freebie.
If they purchase that “trip-wire” then they go right to your core offer on the thank you page of the “trip-wire.”
The key is that whether they purchase or not at any of these steps, they still go to your main list where you’re sending a weekly connection focused email.
Both of these funnels rely on the weekly connection email and a good lead magnet delivery sequence.
That said, start with the simplest one which is a freebie to build your list, the email sequence to deliver that freebie and a solid weekly connection email.
Add on complexity and layers as you move forward in your business.
You’ve got this Carolyn!