This is a very common question…
Not only that, a confusing one. ESPECIALLY in light of all of the “big guys” distributing “best of” lists… writing “doing it right” posts, etc.
In other words, who decides who’s “doing Facebook right” and not only that, what does “right” actually “look” like?
THIS is where the confusion lies… the “doing it right” lists you see all over are focused on what’s on the surface. Focused on what appears to be right. The problem with this is that 1) it is opinion and extremely subjective and 2) it is opinion and is most often wrong – and yes, opinions can be wrong, especially when there are two distinct sides to this issue AND there are actual facts on which opinions are formed, and when one side ignores the facts, it leaves their opinions up a creek without a paddle.
One side says Facebook is about social. It’s about the conversation. FOCUS on the social. FOCUS on the conversation.
The other side (and it’s the VERY small but strongly growing minority) says it’s about inbound marketing FIRST with social and conversation as a side benefit, ESPECIALLY when it comes to your Facebook business page.
Check it out….
Do you have a question about using Facebook for your real estate lead generation?
You can ask me here!
LNL TV Episode #02