Is there a right way (or a wrong way) to clean up my email list?
I’m Christina Ethridge and I help entrepreneurs double their email open rates.
Recently in a FB group I am in, someone was asking for…
Any advice on cleaning up email lists so I’m not paying for non-active subscribers?
Well, I have some advice for you…
Setup an automated reconnection campaign (often called a re-engagement campaign) that is 1-2 emails.
That campaign is triggered when a subscriber has not opened OR clicked an email you’ve sent in the last 90 days.
See, engagement is someone opening OR someone clicking (sometimes opens don’t register which is why you also want to find people who clicked).
Some platforms are trying to tell you that opens are NOT engagement and they’ll tell you that it’s because open tracking is inaccurate.
Well yes, it can be inaccurate but not because people opened, but rather, because in some cases the open isn’t tracked (so it shows as Unopened).
Which means that a tracked open is legit.
So run an automated 1-2 email reconnection campaign to weed out your inactives so you aren’t sending email to people who aren’t opening.
You’ve got this!