4 reasons your emails end up in promotion & spam folders…
Number one the emails that you send you don’t have your email system set up correctly, and it shows sent by via so you need to look into DKIM.
Number two when your reply to email is different than your sending email. You need to be sending from the same email that you’re going to have people reply to. Oh yes, it matters.
Number three when you’re sending email is info@ or newsletter@ or contact@ or email@. Basically anything that’s not real person@.
Oh yeah, those emails trigger the promotions and spam folder algorithms in the email systems.
Number four, when you consistently send emails to people and they’re not opening, why aren’t they opening? Because all you’re doing a selling crap to them.
You need to build a relationship. Email is meant for relationship building. You need to be using email to build relationships.
Yes, you can sell to them, but not every single email and not all the time. Those are the top four reasons why your emails end up in promotions and spam