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by Christina Ethridge Leave a Comment

The 4 Steps of Fast and Easy Real Estate Lead Generation on Facebook…..Are You Using Them?


Featured Download: The Facebook Page Setup Checklist – specifically for real estate agents – get your Facebook page setup to capture real estate leads.


Do you struggle with being consistent with your real estate lead generation? Maybe even not knowing what to do or when to do it and how to do it or what works the best or what’s most effective?

Well, it really helps when you set yourself up for success in your lead generation. When you set yourself up for the fast and easy “get it done” way…..

We are going to talk about how to stop struggling with your real estate lead generation and how to set yourself up for fast and easy, a fast and easy process to get it done and I pretty much want you to get a lot of joy from what you’re doing.

If you are getting value from these daily live streams, would you do me a favor?

Would you click like and will you share this to any of your colleagues and any other real estate agents that you may think could really benefit from learning about this, from listening to me, from learning about all of this stuff?

And, of course, if you leave a comment here, I am going to actually send you my actual process checklist that I use, like literally my process checklist that I use, that I am going to walk you through today.

So that would be awesome if you want that, you can type anything that you want right here and go check your Messenger for it.

Now, if you are watching this on YouTube or IGTV or Twitch, you need to understand that you’ll need to click the link in the description below this video because the free download, the free access to everything is actually here on Facebook, on the live video and you’ll need to go to that actual video so just click that link below.

How Did This Whole Series Start?

So this whole series that I’m doing this week, it all started when I shared my repurposing strategy, my repurposing process in my video coaching group.

Now I am video coaching, live stream coaching with Live Streaming Pros. I highly recommend Live Streaming Pros.

They go really deep, like super techie, all this kind of stuff, and I’m just  really trying to make my time with you more user-friendly for you because I know Facebook’s got all the different tech and all that kind of stuff going on but I want to make sure that you are getting what you need and it’s being delivered to you in a way that you can watch it easily.

That’s why I am with Live Streaming Pros and Coaching.

But I shared my repurposing process and that’s actually going to be tomorrow’s video for you and I shared it with her, with Live Streaming Pros and she’s like “would you be a guest on our show?”

And I’m like “absolutely, I’ll go be a guest on your show!” And while I was a guest on their show and sharing it, they said “this is like a business growth system in a box.”

They used those words and I was like “oh okay, yeah it is and so my brain started expanding it and I was like “how can I shape this for you and share all of this for you.”

Do You Struggle With Consistency?

And so that’s why we’re doing this four step process for you because here’s what I found- I really struggle with consistency. I don’t know about you but I really, really struggle with it.

I’ll have days and maybe even weeks where I’m really good with it, whether it’s consistent in my eating, in my exercise, in my morning routines, in my evening routines, in my lead generation. It doesn’t matter. I’ll struggle with consistency.

If you struggle with consistency- tell me what you struggle with the most, whether it’s lead generation or not!

But anyway, I struggle with consistency. I have my entire life. A lot of things come, some things, not a lot, but some things come fairly easy to me but only to a point, right?

So only to a point. So I get to a point where “oh, I actually have to put in the practice to get better.” That’s where I struggle- that’s where the consistency struggle, when it gets uncomfortable, when it gets where I have to put more work into it.

And so I’ve been trying to really figure out ways, in my own personal life, how I can up my game and in a lot of areas but right now it’s in Leads and Leverage and in helping you how can I up my game?

And then I started to asking myself the question- where are my gaps and what am I doing to stop the process?

Okay, so what am I doing? Because it’s me, it’s obviously me. It’s not anybody else’s job to make me consistent which kind of sucks because I’d really like to blame other people for it but it’s me, it’s me that does it.

And I’ll tell you right now, that having an “accountability buddy,” it doesn’t do anything because they struggle with consistency too. And it’s not their job to make sure I’m doing what I’m doing and it’s really easy for me to come up with excuses to them, etc.

So, I was really looking for those ways that “what can I do so that it’s easier, so that it’s faster, so that I just don’t even think about it?” which is one of the reasons why I really like the Five Second Rule by Mel Robbins which is one of the reasons that I like routines and processes and checklists!

We’re going to talk about this today because checklists help because when you don’t have to think about what you are going to do next or decide what to do next it gets so much easier. It really does.

The Creation Process

So today is day two of this and we’re going to talk about the creation part.

This is, for me, this is where I was struggling the most.

Now, I think, that a lot of you maybe even time block yourself and you’re like “okay, I’m going to do my lead generation now” and then you get there and you are like “okay, well, my desk needs cleaning.” So you clean your desk. And “oh look, my desktop needs cleaning” and “oh look, there’s a Facebook notification” and “oh wait, what? You need help?” and go okay.

Story of my life right now! It’s all the time!

So I’ve been working on it step-by-step, setting myself up for success. I will never be successful if I don’t actually set my environment up.

And people are like “well, your environment”, well you know “make your office pretty.” My office is not pretty but it’s going to get there but I’m thinking more along the lines of “I want things that kind of make me, rather than climb a ladder, I’m kind of walking down steps.” So instead of feeling like I’m climbing constantly, I want it to be easy so that’s what this four  video series is.

Let me kind of recap what we have been doing.

Gather Up  & Batch Your Content

Yesterday and because of that video interview that I did, I was inspired to create this for you so yesterday we talked about gathering, gather your data, set up your format, get your questions all set up.

Not all for the same day. Get the stuff that you need not just for the same day but batch that sucker, get a lot of stuff up there so that you just really have no excuses as far as “well, I don’t know what to say on that email,” or “I don’t know what to put on that postcard,” or “I don’t know what to go say when I go door knocking.”

Batch the suckers up! These is not script stuff. This is actually getting real world problems and questions and gathering them all so you already know what you are going to do, what you are going to say, how you are going to do it, okay?

That is the gather piece. That is the gather piece we talked about yesterday so you can go to yesterday’s video and watch that.

Creating The Content

Today we are going to talk about create! So it’s gather, create, repurpose, expand. 

Now, when it comes to any type of lead generation, not just Facebook, That’s what we’re focusing on today not just Facebook, not just door knocking, not just direct mail, any type of lead generation – it has to be created. It has to be made.

And here’s the piece that I’m talking about – I’m not talking about the graphic design. I’m not talking about the layout where you can literally spend hours of your time worried about what your newsletter looks like or what your postcard looks like or that your video is perfect.

That’s not what I’m talking about. Some of that stuff you gotta let go.

What I’m actually talking about is the real content, the real stuff that connects you to people, the real help, the real stuff, okay?

So “the stuff,” that’s a great word for it, right? I believe every single business should be doing this. I’ve had success in multiple businesses, not just real estate doing it this way and I got to tell you – you need to do this.

You need to create content.

I know that we hear all about this “whole creating content, creating lead magnets, emails,” and we want to outsource all of that crap because we are all like “what does that even mean? I’m not a writer. I don’t want to be on video. What does that look like? I don’t have time.”

Raise your hand if you have said any of those, if you feel any of those or you believe any of those. Just click the raise your hand emoji that’s on here.

So here’s the thing- if you are in that cross, if you are in that realm, here’s the thing, if you are not out there intentionally creating and building relationships, your business will fail.

It’s that simple.

And what that means is that you gotta get “this thing” out there. It can be on a handwritten blog, it can be, it’s better if it’s on video, it can be on postcards, it can be in emails, it doesn’t matter but you cannot have someone else write what should coming out of your mouth.

Not at all.

That is sales crap and nobody cares about it. They don’t listen to it. We’re overwhelmed with noise! What we need is value. What we need is real relationships.

So how do you do that? You have to create content.

That’s what this four- part process is that I’m telling you. Yesterday was gathering the real problems that they have and don’t go to…. On that topic from yesterday, don’t go to Google and say “what questions do people have about buying and selling real estate?”

No, no, no, no, no. I want you to actually listen to your real conversations.

Record Your Real Estate Conversations

In fact, I thought about this this morning. I want to challenge you to actually use your phone and voice record every conversation you have, record the whole dang thing, every conversation that you have about real estate.

And then go back, spend some time and go back and listen to those recordings and listen to the questions that are being asked and listen and look for the underlying questions, the questions that they’re really asking  that but maybe not asking, if that makes any sense.

Write Down Notes

Listen to what your brain is saying when they are asking questions. Is that a new question? For example I was here, I got to explain this and I was here, like outlining today’s, what I’m teaching you today, I was outlining it, right?

And as I’m outlining it, I’m like “oh gosh, you know I have this outline for my live streams. Should I share that today?” And I’m like “no, actually that needs to be a whole different video because I do, I have an outline so I know what structure to follow and I’m like “no, that needs to be a separate video so I’m writing that down going “that needs to be another video that I need to do” so do a video on the structure of your live video using my outline above. I just wrote that note in so I knew that I had a future training with you.

And then another one. I was on Live Streaming Pros. I was on their show and they were talking about transparency and authenticity with your audience. Are you going far enough? and I was like “ oh dang, I need to talk about that with my audience. I need to share that” because you know, we’re the industry of “transparent” and “authentic,” right?

We need to talk about that so I wrote that down and then I’m like also, they’re going through somebody trying to steal their content. I’ve got somebody stealing my content. And  I’m like “oh, wow, should you be flattered when someone copies you?” I’m reading my notes right now.

That’s another video we are going to be doing, probably next week.

So you have all of these different things because you deal with it. As a real estate agent, maybe you are afraid to share what you are doing with other people because you are afraid that they are going to steal it and people can tell you all they want that people aren’t going to copy- they do, however, we are going to do a video on that.

But the point of this is to get you into the mode so that every time you have that thought, write that down. Everytime you hear that conversation or hear that question, write it down.

Use Evernote on your phone. Get an iWatch and use it on your watch. Use Evernote on your phone. They have a little voice option, use your voice notes, it doesn’t matter. And if you find yourself not actually transcribing or listening to those voice notes, send it to Rev or Speechpad and get the stupid thing transcribed so you’ll look at it and pull it out.

Where Are Your Stop Gaps?

You need to figure out where your stop gaps are, where you’re stopping the process from happening and that has been my goal this year to figure out where the heck am I holding myself up.

And not saying “well, I just need to do better in that or trying to get better” but “where I am holding myself up?” Can I outsource a piece of that? So for me “where am I holding myself up?” And it was like, “I’m not getting content created.” Well I know I can’t outsource that because I can’t have one of my team members come in here and try to build a relationship with you, for me.”

It’s not going to happen. It’s like being married and sending in a replacement. It doesn’t work. It doesn’t work. You can’t date somebody and not be there. So that’s what I’m talking about- you, as the agent, have to create the content.

Now, does that mean you need to sit down and spend ten hours a week typing out a nice, little beautiful blog?

No! Make it easier for yourself.

Here’s what I found for me- I found that gosh, I’m not getting my blog articles written, I’m just not doing it, but then I was like “what do I like to do? What seems easy for me? What do I enjoy? Well, I really like live streams!” I like the energy that I get being with you and seeing your comments and seeing your engagement and being able to help you. I like that.

So then I’m like “okay, alright, so here’s the thing. I’ll do that so I’ll start getting everything transcribed, right?” So then I went “okay, here’s what’s happening, I’m getting the transcriptions but I can’t actually put those transcriptions out because they actually do need to be edited.

They need to be shaped up. They need to be put into a blog post.” So I’m like okay what does that look like? That looks like I actually need to have a team member do those transcriptions for me. Long transcriptions, not short little things like I said before but long transcriptions so I brought on a team member.

Now let me tell you- we like freaked out just over a virtual assistant that is domestic because I want her understanding the language natively and I want her to understand everything that is going on so she transcribes it all for me.

And then what is my next step that I am missing from the piece I am doing? My next step is getting the blogs out and so I’m like alright, it just so happens that one of my team members loves blogging, like she doesn’t have to write any of it, she just takes it, make sure it sounds in my voice, adds the freebies that I give away to you and sets it all up with SEO for me.

You can get somebody from Fiverr to do that, so super, super easy. I was like “so where are my stop gaps? Where am I going?”

So that’s what this video series is. It is about getting past your stop gaps and figuring them out.

And actually, we should probably do a seperate video, let me write this down, on taking yourself out of your own way and what is preventing you  from because we are going to do another video on that because it is so important.

It is so important that we look at this. And then not say well I don’t have the money to hire somebody but rather figure out what if I don’t have the money or the time right now to do this or hire someone else what’s another option. What’s another way I can do this? So finding a solution.

So, let’s do this. Gather, create, re-purpose and expand.

Today we’re talking about create. We are diving into step number two. So first of all, the very first thing, remember yesterday, you gathered all the stuff, so you spend a couple of hours, maybe even a couple of days, maybe even a couple of weeks, gathering dozens upon dozens upon dozens, a hundred or two, questions, thoughts, things that you want to help people with.

Things that drive you nuts about how other agents do something and you know you do it differently- share it! Share, like literally, share it! You need to get out there and share everything.

Outline Your Content

So the first thing is you need is to outline this content, so these questions that you have…the very first step that I do is I take a batch of them, and I will, I will literally go through and I will outline and flesh out until I’m comfortable enough to deliver my video or my live stream from it.

If you are going to write rather than do videos, outline it first, outline what are the things you want to use? What are the things you know you need to include? What’s different about what you’re including versus other people?

Are you going deeper than others? I go deeper than other people. I go deeper.  I’ve watched my “competitors” videos and I put quotes around it because I really don’t feel like people are my competitor and I’m not a competitor to them because we just teach differently, we relate to you differently.

You and I relate differently to each other then someone else. We have  different personalities so I don’t really feel like they are competitors but I look at people who do have some of the same content that I do and I’ve found that I just, I tend to go a lot deeper than anybody that I’ve seen for free out here.

I tend to go a lot deeper because there is just way more then setting up a profile. There’s way more than just making sure you have this. What does that look like? How should it be laid out? How can you leverage it? Lots of stuff on there.

Okay, Julie asks

what tools do you use to transcribe?

Well, I use a real human being who is on my team now. She’s a virtual assistant so that’s what I use. But you can use speechpad.com or rev.com. The thing with those is you’re still…it’s like AI, so you have to…well Rev is real people but you need to really, you need to go through and re-edit the whole thing which kind of defeated the purpose for me so I use a real human being that’s on my team now.

Iwona says

yeah, it happened to me, unfortunately I had a great idea and shared it on Facebook and boom…. Stronger real estate company jumped… I didn’t create a barrier to entry. Lesson learned.

Yep, yep, yep, that happens.

Be Totally Creative

Yeah, you can totally be creative. Nobody is my competitor. They might sell some of my same concepts or teach some of the same stuff to some extent, but they still aren’t a competitor because they have a very different style, a different vibe about them, a different energy about them. They have a different reason as that they have their business. And so they are just not..

It’s why there is a Burger King and a McDonald’s and that’s why Del Taco sells burgers and that’s why there’s Wendy’s and so many different fast food places because people have different things they like, different things, you know what I mean?

Anyways, okay, so outline your content and flush it out until you are comfortable enough to deliver from it. Whether that’s on video live or a video recorded or written. Just outline it.

Use A Spreadsheet

So what I do in my spreadsheet is I throw in my notes. Remember yesterday about the gathering. I throw in my notes and then I go through and I am constantly outlining.

So what I did before I started my big August challenge, to stock myself up, I went through and outlined a minimum of something like twelve to twenty different video topics.

The thing is that, as I started doing videos for you, you asked for other topics so I was like “Yeah, i’ll do that right now. Boom, I’ll do that right now. You got the answer to that question, boom, boom, boom.”

So I still, I probably have forty or fifty things outlined, lightly outlined and then I pull them into the five for the week so I’m doing five a week. You don’t have to do the five a week but for right now I’m doing five a week and I am going to back off, absolutely I am going to back off, just not yet but I’m doing five a week right now and I go through and make sure that I’ve got five outlined for each week.

Now there are some mornings where I am literally flushing it out further right before I go live. This morning was one of them because I already knew this content really well and I already knew what I was going to do and I already had my outline from my interview so you know it was a little bit easier this morning, a little more last minute this morning but outline it and flush it out until you are comfortable enough to deliver it.

Schedule Your Live Or Video

The second step in this is to schedule your live or your upload for the same time, same day, every single week. If you are going to send an email- same time, same day, every single week. If you are going to do direct mail, this one is a little different but every two weeks.

You need to have consistency in the schedule and you need to live and treat it as if it were the importance that it actually is. You need to honor it. It’s an appointment you absolutely need to do.

Here’s the thing that I said earlier, that the whole consistency thing and having an accountability partner and blah, blah, blah is rubbish- here’s where it is not rubbish. If you tell your audience I told you that I’ve committed to you and I say it over and over again, I’m going to be live every single week day at 10am for this month. We are now in September for this month.

I’ve now told you, I’ll just tell you right now, that knowing that I’ve told you  this and you are expecting me there and you’re here with me, I’m going to show up because you’re now an appointment on my calendar.

If I just told my accountability partner and I didn’t put it as an appointment on my calendar, it wouldn’t happen and I know this because I’ve done that for the last several years. I’m like “Yeah, I want to go live, I’m going to go live when I want too, I’ll go live whenever.

I don’t want to be constrained.” Yeah, it was very inconsistent. I deal with that inconsistency thing. I deal with it every stinking day.

So outline your content, schedule yourself and deliver, deliver. Get it out there.

Stop Using “Perfectionism”

Stop using “perfectionism” as a lie. It’s a lie. It is a  lie. You’re not a perfectionist, you are a freaking coward. Yeah, absolutely, calling you out on that, calling me out on that

When I’m saying “it’s not good enough,” or “it’s not perfect enough,” that’s coward. That has nothing to do with perfectionism. It has everything to do with you’re scared to crap to get this out there.

Yeah, I went there because it’s true, it’s true. Your head might be saying “No, it’s not true,” but yes, it is. I challenge you to get it out. Get it out. It does not have to be perfect. It just has to get started. Get it out there.

So number one, outline, number two, schedule, number three, control your outcome. Control your outcome.

A lot of you get notifications. If you are on #RIBBIT’s list, if you are on our Messenger list, I’ll send you a message via Messenger and let you know when I am going live so you can join me live because I love having your questions, I love engaging with you, I love talking to you so I can’t do that when it’s not live and if you’re not here, right?

Control Your Outcome

So that’s why you need to control your outcome! Send an email to your list. Send out messenger. Schedule it! Use a program like BeLive.TV. Use BeLive and schedule that live stream because then it does a countdown, and guess what? You gotta be there because everyone else is going to be there, absolutely.

You need to control your outcome. Don’t just, don’t just go live. Now I’m not talking about just your general lives, general videos and stuff like that. I’m talking about your everyday, I’m sorry, same time everyday of the week, every week. This is the consistent stuff.

Here’s the thing- Facebook says they wants episodic content that creates meaningful engagement. Episodic, that means, hello, Friends, people, people who watch Friends tell me, what day of the week and what time was it on?

Friends has been playing for how many years now, eighteen years I think but tell me what night of the week and what time Friends was on TV. I still remember and it’s been well over a decade, fifteen years, whatever, since I watched it but you know it.

That is called “episodic content.” Same day of the week, same time, every week. I knew when it was on and everybody wanted to be on right after Friends because everybody knew, everyone was on Friends, right?

So tell me, come on and what station? Thursday night at what time? It was the Peacock, NBC and Thursday nights, 8pm, oh yeah, that’s when it was! Like, I know that that’s horrible, but anyway, that is episodic content, that’s the point.

Anyways, so control your outcome. Get people there. Schedule it.

Use A Checklist

Number four- use a checklist! Like seriously, write yourself a checklist for everything you have to do. I am getting to the point where there are checklists all over the freaking house. Like, all over.

I have a checklist for when I wake up in the morning.  I’m creating it, it’s going on my mirror because I want to stop thinking about what I need to do. Brush my teeth, fix this, what do I put on my face, etc. I don’t want to think about it. I want to have very few decisions. I already prep my clothes a week at a time, literally, I know what I’m wearing the next five days and I just take one set into the bathroom every single night so it’s there in the morning.

Use a checklist. Make life easier for you.

I’m going to challenge you on this so outline your content, schedule your live, control your outcome by inviting people and then use a checklist.

Now, I’m sending this checklist to you, the top half of it, the bottom half will be tomorrow. I’m sending this checklist, it is my Facebook live stream process but I basically want you to see.

It doesn’t have to be Facebook Live. You can do this for anything. I want you to know what you need to do before, what I have created for myself and it’s not going to look the same for you, maybe it will, I don’t know, but here’s the thing- I have on here “Okay, here’s my topic, I need to outline my content, I need to create a headline and then I need to get the verbiage together for messenger and email to announce it.”

So then I get those pieces together because then there’s nothing stopping me from sending out a message, there’s nothing stopping me from sending out an email. It’s all there, it’s all ready. And then I need to schedule it and then I need to add this, this purple thing, that’s right here, I need to make sure I add it, I forget to add it, I forget put it on my checklist.

Basically, eventually what’s going to happen is a lot of this process is going to be set up by somebody else. Eventually, I’m going to look and go “what of this can I realistically have someone else do without them having to wait on me?”

That’s what you need to do. You have to use a checklist. Use a checklist.

So let me just go ahead and walk you through this again- first of all, there is four main steps to a business growth system to your real estate lead generation.

Gathering your data so setting yourself up for success. Creating your stuff in batches, batching your outline, creating your content, etc. Repurposing that, that’s tomorrow’s! And then the next thing is expand, expand. We’re going to do the ad strategy, right?

Okay, so today is step two which is outline your content, schedule your live, control your outcome, invite people and use a checklist.

I cannot tell you, like you’re going to have checklists everywhere but literally, if you don’t have to think about it….I have a checklist for what I need to do in the morning like exactly “feed the cats” and exactly what I have to do to feed the cats because our cats are not just Kibble’s, it’s other stuff. Take the dog out to go potty, water the outdoor plants, pick up the plums. We have plums dropping right now so I added that to my list so different things, go walk for ten minutes in the sun. I have that on my checklist for my morning routine because I need to get in the sun.

I just have all of this stuff on there because I don’t want to think about it. I don’t want to make decisions and if you have read anything or listened to anything about the big guys, the high performing athletes, the high performing business owners and CEO’s, the fewer decisions that they have to make leaves them open to being able to make decisions on the road.

Your body does not know, your brain does not know, super easy coffee choice decisions from Hello, should we spend a billion dollars doing this decision? It doesn’t know that. And you only have so many decisions you can make in a day. This is not about willpower. This is about what you’re using it on.

Alright, so that‘s all the four pieces.

Do me a favor….what was most useful for you today??? While you are doing that I’m going to go through the questions and answer as many questions as I can.

Q & A

So Pam says

Batching has changed my life.

Batching is insane. I love batching stuff like as much as possible. There’s some things where you know, I can’t go on video for more than a few times in a day, especially longer videos because I lose my voice.

I talk too much and it’s because I don’t use my voice correctly and you would think I would because there is like a voice coach living in my house but I still don’t. And so I can only do so many, but still! I can’t batch a live stream but I can batch everything else. I can batch all the content. I can batch all the prop stuff. I love batching.

Joan says

“Batching lists, yes, need a process checklist”

Absolutely, go check your messenger, it will be there.

Julie asks

Can I download these checklists from somewhere other than the list sent by #RIBBIT?

Yeah, actually, Julie, for this one I don’t actually have this created for members but I absolutely can so if you’ll just put a comment inside the members group, we’ll switch this over to an actual forum for members to download it and we will put it with the live stream training that we have in there as well. Just make sure that you tag Charis for that and I can make sure that she gets the stuff for you.

Iwona says

I don’t know how to put this purple thing in
.
It’s called using Belive.TV so I’ve used that software, it’s like $15 a month, I think, something like that,  it’s really cheap and I use that software to go live so I can schedule my live streams and I also use Ecam and a few others but this one is super easy, super fast, but you have to do it from your desktop.

You can not do it from the phone so I don’t schedule live streams if I’m going to use my phone. If I know I’m going to be out somewhere and I have to go live from my phone, I don’t have all of the creative stuff. Although now there’s Facebook Creator Studio. It’s an app you can get. They’re starting to add that kind of stuff like on there so you can do it on there as well.

Julie asks “

what tools do you use to transcribe?

I use a real human being now.

Sally says

I’m Miss Short-Term Memory.

I know! And then you’re like, if you get interrupted for any reason, whatever.  I just like checklists, because I can just go through and then I don’t have to think.

It takes me less time to recover from an interruption, etc.

And like Sally said, the struggle, this is big. “The struggle is real to be consistent on ALL LIFE LEVELS!!”

Absolutely,and so we are setting ourselves up…all of this process, to help set us up for success so that we can be consistent, because they’re not, you know the people who have really, really done this really well…..You look at what Tony Robbins or Brendon Burchard or any of these people that they’re all men, that’s not a thing, it’s just like “where are the women in 

Anyway, so they are not all consistent because they are super-human and they have super-strength. They are consistent because they create lists and routines and get themselves consistent so that’s huge. That’s a huge 

So anybody who requested the checklist, please go over to Messenger and respond to #RIBBIT. You actually have to type something into #RIBBIT to get him to send the right list to you. I want to make sure that you get the right 

Mila says

can you send me a message on the benefits of becoming a member of your subscription?

Actually, secret little entrance here, LeadsandLeverage.com/membership. Got a whole bunch of stuff on there and a boatload of testimonials, people’s stories, what they have shared, what they have learned, where they have gone come from, from unknowns to celebrities, etc.  

It’s all on that page LeadsandLeverage.com/membership. And that is a quiet opening because we don’t officially have it open it yet but you can get in on that link.

So name for the video program, Maria, is that what you are asking? It’s BeLive.TV and I think you can use it free for a couple of videos. You can try it for free and then you can go on and I love it because it actually allows you to bring on….I’m just doing solo ones but I can bring on guests, I can bring on like four people, kind of like Blab used to let you do if you know about Blab, etc.

Sally says

what was the name of the Facebook app you just mentioned?

I think it’s BeLive.TV, is that the one you want to know? Hopefully it is. Let me know.

Let’s Do A Quick Recap

Alright so let me go through this really fast- this is step two of your lead generation. You need to outline your content from yesterday, outline those questions, flush them out until you are comfortable to deliver it.

This does not have to be perfect, this does not have to be a whole long thing but outline it. I’m a bullet point person. I do bullet points so outline it first.

Then schedule it. Schedule it and deliver it. Schedule it. Tell people. No, tell the people that you’re going to give it to or do it for. Tell them. Don’t tell your colleagues, don’t tell someone you think you are going to be accountable to, literally tell someone who is going to go like “where were you? Why didn’t you show up?” That’s who you want to tell. Schedule it. Let them know and deliver it.

Control your outcome. Make sure you drive people to that video, to that live stream, whether it’s live or recorded immediately so when you schedule it, then go ahead and then you know, if you have a way to email somebody in your email list, set that up and give them the link directly to that video.

If you have a way to send them messages do that right to the video. Just control your outcome. Don’t wait for Facebook. Control who comes and who visits.

Number four, I should probably do a whole video on using a checklist why you cannot live your life without a checklist. That actually wouldn’t be a bad idea, I will have to flush that out, hang on, I’m putting that in my notes, about “why life without checklists is meaningless.” That’s a funny title. Okay, excuse me, I think that’s a funny title.

Alright, again, what was most useful for you? Love this, you all have been amazing today. Just amazing. I love your energy and I love it when you are engaging, etc.

And do me a favor, the one thing you can do for me is just to share this and invite people to our daily show. That is huge for me. That helps me. I want to get out there and help as many real estate agents as possible and that’s why I’m doing these daily live shows, okay?

Should we boost our scheduled live?

You cannot actually boost a scheduled live but you can boost it after the fact, and yes, you should. You can’t boost before the video is done. They won’t let us.

I want to change the industry. If you are sick and tired of being sick and tired, of the smarminess of people failing, I mean, 87% of you are out of the business in five years or less and then of the 13% who stay in, they are out in the next five years. So it’s like very few stay in and it’s because of what we are taught, how we are taught. We are not actually taught in ways that are beneficial and that work with our personalities.

Most of you are “S’s,” and “I’s,” and “C’s” on the DISC scale. If you know anything about the DISC scale but everything is taught for a “D,” everything  is success is seen only “D’s” after the rest of the population. Well, most of you are not “D’s!”

Thank you very much. Thank you so much for being here and I will see you tomorrow for number three, which is the big strategy. This is where you are going to leverage what you just did, what you just created. We are going to leverage it. We are going to repurpose it all.


Featured Download

The Facebook Page Setup Checklist – specifically for real estate agents – get your Facebook page setup to capture real estate leads.


Filed Under: Lead Generation Tagged With: facebook, lead generation, real estate

by Christina Ethridge Leave a Comment

How do I turn Facebook views into likes and then into real estate closings?

Over in our Facebook for Real Estate agents group Joanna asked “How do I turn Facebook views into likes and then into real estate closings?”

I get it. I really do. You want to leverage Facebook to get real estate leads and if you can’t get to the closing table, it’s not worth it, right?

But… there is an art to successfully leveraging Facebook and it’s almost like a color-by-number concept… simple steps that when followed, work every time… the key is micro-steps.

Here’s more:

Here’s the Facebook Page Setup Checklist I mention in the video (click here).

Transcript:

Hi I’m Christina with Leads and Leverage and I help real estate agents sell more houses using Facebook.

Today’s question is from Joanna from our Facebook for Real Estate Agents Group. Joanna says that “my biggest challenge right now is turning views into likes and then likes into purchases.”

Joanna I want to talk to you a little bit about your expectations from people who just suddenly like your page to wanting to get to the closing table.

That’s a big jump! Turning a view into a like makes sense that’s a micro step. Turning a like into a purchase, there’s a lot of steps that you’ve missed in between there.

So what you want to do is your views and your likes, so views on posts, views on videos, views on your page and your page likes, they’re all part of your warm audience and that warm audience has had some sort of contact with your page whether that be by engaging on a post, looking at an ad, looking at a video, looking at your page, liking your page, maybe they were in your email list so they’re part of your warm audience etc so those are all part of your warm audience.

And then what you can do is you can run ads to your warm audience. Now you need to have a series of ads different kinds of ads to engage that audience.

Sometimes you just need to nurture that audience, sometimes you just need to be funny with that audience, sometimes you just need to celebrate with that audience and then over time you’re also running opt-in ads so those opt-in ads like home buyer opt-in ads home seller opt-in ads, things like that you’re running those into your database which is your email address both our email program and then you’re also sending consistent emails so this is about a relationship.

This is about starting and building a relationship all of it is and that’s how you do it over time.

The process, the steps are pretty simple it’s when we get caught up in implementing that we tend to think it should be easier or just think we shouldn’t have to do it maybe it is what the issue is but I probably will do a longer #RIBBIT show on this question but I want you to get, want you to know there’s a lot of steps in between there.

So you’re working, you build that audience, and then you run opt-in ads to that audience.

Now a tool to help you with this is to help change your page from what you consider a brochure to an actual lead-generation focused lifestyle page for your community.

There is a checklist in the description of this video for you that you can download and then you can make some major changes on your page that will help more people to be interested in connecting with your page.

Alright Joanna have a great day you’re gonna get this, you’ve got it!

Here’s the Facebook Page Setup Checklist I mention in the video (click here).

If you’d like your question answered, please join us inside our Facebook for Real Estate agents group (it’s free) where you can post your question and I’ll answer it on video for you!

Here’s to your Facebook success!

~Christina

Filed Under: Facebook, Facebook Ads Tagged With: facebook, facebook ads, lead generation

by Christina Ethridge Leave a Comment

How do you know where you should be investing your Facebook and lead generation budget for the rest of 2018? Avoid all those SHINY objects and discover the TOP 5 (and the BEST) places you should be spending it NOW!


Sneak past your colleagues and dominate Facebook. Join me inside THE VAULT: CLICK HERE to join:


Do you know, or how do you know where you should be investing your lead generation budget for the rest of 2018? How do you know?

I’m going to be going through with you the top five places that you as a real estate agent should be putting your lead generation budget into and why.

They are the top five!!

This will allow you to completely ignore all of the shiny object vendors, all of the lead aggregators and everything else because you will know exactly where your money needs to go to get the biggest return and to get the biggest bang for your buck.

Today, I’m going to talk with you about the top five places that you should be investing your real estate budget, specifically your lead generation budget.

Now there are two different budget categories under “marketing.” One is actually lead generation and that’s what we are going to talk about today. But the other is the “branding,” or  “exposure” or the “name recognition.” Now I put quotes around all of those because, yeah, those are all kind of areas where we think we are spending money on marketing and we are not. We are actually throwing it away.

But, but, here’s the thing, that “branding, name recognition, exposure,” those are often things that you wouldn’t, like, almost like donations, where you raise money to support Little League or you would go and sponsor a humane society event or something like that.

Those are things that don’t really bring in lead generation. I categorize them as “good give-back.” And they do give you a little bit of community involvement recognition and those are things you should be doing anyways, absolutely, if you are involved in your community. You should be doing that. You absolutely should be doing that.

However, we are talking about lead generation today.

If you want, I actually have the download to all of the resources that I’m going to be talking about today, the checklist download, and the full training article that I had written for you and published for you on this so that you can go back and I will have that all sent over to you via Facebook Messenger.  

If you would just type in the comments of the video above, if you would just let me know if you want those resources and type in SEND ME THIS STUFF I will get it sent to you. It’ll be a link to that training video and there will actually be another link to the resources.

Now, let me be very, very clear about this. There are two subsets of your marketing budget.The first one is lead generation.

That’s the important one.

The second subset is, like I said, the branding, the name recognition, the exposure, etc. So yes, you need to be doing that. That’s your community involvement stuff, that is your name on the banners at baseball games, that’s your sponsoring park and rec, all that kind of stuff. And put that towards where your passions lie- if you have a passion for animals, if it’s for the homeless, put it towards homeless shelters, etc.

But that’s not what we are going to be talking about today, okay? That is separate. What I’m talking about today is lead generation, like, this is how you are going to grow it, how you will scale it, etc, so you can make more money and spend more time working on the passions you have.

I am assuming that that’s your goal, that your main goal, to make money for your family, clothe yourself, put a roof over your head? And you should be putting your money towards whatever passion you want to be, whether it’s for kids, for the arts. It doesn’t matter, but you have to make that money first!

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What Are The Five Areas For Your Lead Generation Budget?

So, let’s go over these five areas- when we are talking about lead generation we are actually talking about building your list, okay.

I’ve talked about this a lot and I’m actually going to be doing a video every single day in the month of August. I realize that today is July 31st so I’ve kind of already started this today.

But I’m going to be doing this everyday in August and it’s going to be all about these things that you need, about lead generation, about email marketing, about all kinds of stuff because I want you to go into the second half this year and so that you don’t start getting sick to your stomach because we know that the busyness of the summer is not going to extend and so we need to ramp this up now.

That’s what we are going to work on.

So there are five areas where you need to putting your lead generation budget and I’m going to tell you right now that not a single one of them will be going to a real estate specific vendor. You will not be sending money to Zillow or any other lead aggregators. That is not putting money into your lead generation budget.

Here’s what I have seen….I realize that there are people who are getting business from paying for things like Zillow, Trulia and Realtor.com.  I realize there are agents that do that.

However, this is what I’ve seen behind the scenes of individual sole-preneurs and big teams. They dump money into these sources but they don’t ever convert them into leads. Like, they don’t. They don’t actually contact the leads.

What they are dumping money into and hoping for is, “Oh, hey, some one random lead is actually just going to call them and want to buy or sell real estate.” Almost just like a sign call; you put a sign out there, you get a call, boom you got a lead.

No, that is not the way that online lead generation works. We want it to but that’s not the way it works.

So we are going to talk about the things that you need so that you can number one capture leads, number two convert leads, number three close leads. Capture, convert and close. Those are the three things that you need to be focusing on.

Alright, so let’s talk about the five areas, the five places where you need to be putting your lead generation budget.

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Facebook Budget

The very first place is a Facebook budget. I know, I know, you are probably like “what about Instagram? What about Pinterest? What about all this other stuff?” or “People say that I’m wasting time with Facebook. Other people say I should just pay a vendor to do Facebook stuff for me.”

No.

There are things about Facebook that you can outsource- but you have to understand how you are going to make it work for you because just running ads doesn’t work.

Not over the long haul.

You need to have a budget to put into Facebook. If that means you’ve got one dollar per day to put into Facebook, then guess what? You’ve got one dollar a day!

It is harder and takes longer to start out like that but you can do it. You need to have a budget for your Facebook ads and when I say a budget I mean like something consistent. Not like “oh, I just had a closing so I’ve got $500 now. Let’s spend it all this week!”  No. No. You need to have a budget going over time.

If your only source of income is your real estate business and you do not have enough transactions to continue budgeting to keep building your real estate business, you need to go get a side hustle so that you can continue building your real estate business.

I know, I’m one of those, I’m like the antithesis of all the other people in the real estate industry who are like “you need to be in this full time, and you need to do this or that.” But guys, if you can’t afford the marketing budget that you need to have in this then you need to go find a way to get a side hustle. Go drive for Uber, do something to get a side hustle to help grow this business for you.

You can bootstrap it but you have to have income coming in to bootstrap.

So Facebook budget- you gotta have a Facebook budget. If you want to generate high quality, action taking leads, you must absolutely have that in there. Period.

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Training

Number two, number two is training. You need to actually invest in training and I’m not talking about going to conferences that a whole bunch of “guru’s” or “top producers” get up there and  tell you fifty different things that you need to do for your business.

That just creates a big headache. It just creates confusion, it creates a nightmare. Let’s just face it.  Most of the teachers that are up there that haven’t been in real estate don’t understand the business, They’re just teaching based on I don’t know what, based on whatever their expertise is but it’s not being a real estate agent, living the life, growing their business that way.

Most of the teachers have never even had to start and launch or feed themselves from their own business.

They’re hired by training companies. So most of them that I know are on like platforms. This is not all…I know a lot of teachers are not like that but I just want to let you know that when you’ve got vendors that are teaching you stuff as far as like teaching you how to do stuff most of those people teaching it are teaching a pre-packaged stuff.

They aren’t teaching from experience. Just be aware of that.

I’m also not talking about the “top-producers,” and I put quotes around that because the definition of top producer is pretty loosy-goosy. So let me just say, that when top producers get up there and say “oh, I did this awesome, amazing, expired thing and you need to follow that,” and then someone else gets up there and says “I did this amazing open house thing” or “here’s what I did,” then another gets up there and says “here’s what I did for my customers, this awesome and amazing thing,” and pretty soon, you’ve got fifty of those.

And pretty soon you’ve got fifty different things you are doing, and let me tell you, you’ll fail because every single one of those top producers who got up there, they actually did one thing, focused on one thing really well and grew it and then added another layer and then grew that and then added another layer to it.

They did not go to a conference like this and try to implement every thing. No that is not the kind of training I am talking about.

I am talking about understanding the strategy behind everything that you are doing, the strategy behind the lead generation for your business, the strategy behind knowing the holes and the gaps in your business, and finding the pieces, not the band-aids, the pieces to plug in there.

It could be a person, a software, or just a task, it doesn’t matter what that is, you have got to understand all of that. Most of the time, in real estate, we are told that you need to spend time on money making activities and Facebook is not a money making activity or that email is not a money making activity.

And I will tell you right now, I will go head-to-head with any real estate “guru” who gets up there and NO..yes it is! Absolutely it is!  

That is how we did over four-thousand transactions in the less than eighteen years. I have the experience, I have the stuff  to prove it, and that’s why we were able to do hundreds of transactions while everyone else was dying in the recession.” Because I invested my time into our website, because I knew it was a money making activity, I invested my time in email marketing, because I knew it was a money making activity.

I did not outsource certain things, I learned the strategy, I learned how to leverage it. And then and only then, did I outsource the task of it.

If you are going to build know-like-trust relationships online you have to be involved. You can’t outsource it to a VA in the Philippines, in India or whatever, you have to do it. And absolutely understand the value of blogging, the value of email marketing, the value of Facebook, absolutely, because that’s literally how you build relationships online.

That’s how you literally, I’ve been saying “literally”  a lot because we are talking about the real meaning of that, and I’m around my kids who say it all the time, but the thing is…Oh and I just lost my train of thought with that. Boop!!

Sorry about that, you need to actually be understanding how to extend relationships and grow them, so that you get “come list me” calls! So that you are building relationships on a one to many scale, so that you are not constantly having to go door knocking for each sale- that’s the kind of training that I’m talking about.

Training on how to actually grow a business, not training on how to use a software, not training on how to use a vendor’s tool, not training on how to hire a lead aggregator not training on “here, I’m this girl, and I did this and that.” I’m talking about knowing and understanding how to grow a a real estate business, and how to move it forward online.  

Number three, so I am kind of a rant here too gosh because I’ve been hearing that a lot of people are outsourcing the health of their business, the growth of their business, the very essence of their business, and they wonder why they are failing. Like they are literally outsourcing it to somebody who they think knows how to do Facebook marketing because they think “oh, they are a millenial.

They are on Facebook and Instagram all the time, I’ve hired my twenty-four year old”, or whatever, to do my Facebook because they’re on it all the time.” Well, being on it and snapping and chit chatting with influencers is not the same thing as lead generating to sell a $500,000 house. Not the same thing. Not even close.

So if you are outsourcing your Facebook because you don’t want to learn it, you either need to get out of the business, or rethink your mindset and go, “okay, alright, this is the new world. I need to at least understand the strategy.” You don’t have to know all the tech, but you do need to understand the strategy of how it will be used, right? Okay, that’s number one and two.

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Landing Page Software

Number three, landing page software. You need to invest in landing page software, specifically, LeadPages. Specifically, LeadPages. No, there is not a real estate specific landing page software that does a better job that LeadPages, you need LeadPages, flat out. That’s what you need. You cannot drag people to your website, not for this, you are not going to capture leads and do your list building. You need to invest in landing page software.

Website

Number four, you need a website. However, you need a website that is mobile responsive, you need a website that is lead-capture optimized, you need a website that is content marketing focused, you need a website built on WordPress, not customized, you need a website that you own that is not on a proprietary software.

A lot of the real estate vendors they’re on proprietary softwares, you don’t want to do that, you want to be on WordPress and you want to be able to add, edit, etc whenever you need too, and you want to own as much of that website as you can on your own.

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Email Marketing Software

Number five, this is a specific one. You need email marketing software. I am not talking about Top Producer, Realvolve Contactually, Lion Desk, Followup Boss. I’m not talking about those, those are your database, those are your CRM’s.

I am talking about email marketing software like MailChimp, or Ontraport, very specifically, you can even use Active Campaign or Convertkit, or anyone one of those. Email specific software, email marketing software, or “EMS,”very specifically.

Their focus as a company is to make sure that your emails get into the user inbox. Statistically 30% of all email that is sent is not received by the end user.

30%!

That means that three out of every ten emails sent out is not received by the end user, for a number of reasons, like it could be on the send in. It could be after you send something it goes out through your gateway to get out but your gateway could be blocking it.

The other way their ISP could be blocking it. It could be Gmail blocking it. It could be Hotmail blocking it. It could just be random stuff that happens. 3 out of 10 emails do not reach the end user.

The whole way that you are going to grow your business is to have an email list that you can engage with, and if they can’t get your emails because you’re using something like Top Producer.

Top Producer actually has their standards, their specific standards unrelated to the CAN-SPAM Act unrelated to everything else.They have their standards that they apply. They only allow so many emails to go out. If your email has specific wording it in they won’t let it go out.

You do not want to use a company that is not an expert in email marketing. MailChimp is free, so I recommend you use MailChimp. It’s free for you to start. That’s where you want to go.

So you have to know, if you want a strong, consistent and stable real estate business, you have to be both capturing short term and nurturing long term leads. And that’s what all these things do, from your email, to your website, to your landing page software, to the training you need to have and your Facebook budget.

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All These Pieces Work Interchangeably

All of those pieces work together interchangeably. When you go door knocking, when you’re first starting out you are going to put people into your email software. You are going to send them stuff.  

When people are on Facebook you are going to drive them to your website. When people are in your email you are going to drive them to your website. From your website you’re going to drive them to your email. From your website you’re going to drive them to Facebook.

You are going to have this huge, circular chaotic, seemingly, web going on because you will want to catch them in your web.

These five places are very, very important that you are spending your money, and seriously, the most important of all of these is your training.

You need to get training that exposes the gaps, the real gaps in your business. Not training that tries to convince you to use a different CRM than you are already using or a different photo source than you are already using, or a different whatever.

You need training that fills in the gaps. So you are not wasting your time buying products from vendors for whatever reason because you think “yeah I need this lead” but instead of looking at it like “yeah I need leads” you are look at it and where are my gaps?”

That’s why it’s really easy for me to not even go to the expos or go to any of the vendors and stuff. I skip past all of them because I don’t have a gap outside of me in my activities, I don’t have a gap in my business currently.

I do know that there is a point, I’m sending out so many emails now, that there is a point where I am going to have to have my own private IP address. I know that’s my next step but I already know my solution for that.

So for you, if you are not sending out emails on a consistent basis, and you don’t have an email marketing software, that’s a gap in your business. So you only look at the places where you have gaps.

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So How Do you Know Where The Gaps In Your Business Are?

You know the gaps from the training you get. You know there are gaps when you know there’s a holdup. Are you holding something up because you aren’t doing a certain task? Can you hire someone to help you with that task? And I’m not talking about your relationships, I’m talking about tasks.

And what I mean by that is you need to be the voice on everything that you do. You need to be the voice on your Facebook posts, on your email marketing, etc. But someone else could put all of the pieces together for you and send it out as long as you are the voice that’s in it.

You are the one actually doing the writing of the post, but they could be putting all the stuff together for it. You don’t have to be the one putting all the links in it and all that stuff. You just show up and do your thing.

Does that make sense? Hopefully that makes sense for you guys.

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Recap of The Top Five

Alright, so the top five, Facebook budget, training, landing page software, LeadPages specifically, website and email marketing software, all five of those.

That’s what you will need if you are going use online lead generation and let’s face it, if you want to be a successful real estate agent in 2019, 2020 or 2021 or beyond you have to be running your business with online lead generation as a very strong foundational piece to your business.

Face-to-face, alone, not going to work anymore.

You have to have it combined with online lead generation, period. That’s how you are going to grow. Because that’s where people are getting in front of you, because of this.

So that’s the goal for this. That is the purpose of all the training videos I’m going to be doing this month. I really want you to dominate, so we’re going to work on this.

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What’s The First Step?

So what’s the first step? The very first step is join me inside #THEVAULT and Leads and Leverage. The link is inside the description of the video.

Come in and join us!

We are diving into lead generation this month inside of Leads and Leverage and we are going to go deep. We’ve got what’s working with members now who are bringing in leads like they are so overwhelmed with leads that they aren’t sure what to do!

So that’s what we’re working on that with them and helping them convert those leads, etc. We’ve got people now, they are just on the “come list me now” wagon, that’s all they can get, just “come list me” calls. We’ve got other people who spend just a dollar a day on their Facebook budget and they are getting a closing every single month from it.

That’s what we are doing inside of Leads and Leverage.

If you want in, come in and join me, the link is in the description, it’s to #THEVAULT. Lots of archived trainings that are available for you especially Facebook Lead Generator and The Art of Nurture; huge amounts and of course Leads and Leverage inside the membership.

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Q & A

Alright you guys got any questions?

Richard says 

What about Canva?

Well, it’s not one of my top five specifically but you could totally use Canva. People use it for images, etc. I happen to use PicMonkey and their new beta version, but yeah, it’s not one of the top five as far as lead generation.

It’s a tool you can use to enhance the different things you put out for your lead generation. But it didn’t make my top five because it wasn’t actually for lead generation. People use all sorts of things. You could just flat out take the picture and not use any editing software.

Okay, so awesome, you guys are awesome. Hi, hi! I am saying hi to everybody! So I’m going to come back, oh, someone asked “where’s the link?” The link should be right in the description of this video, if you click “see more.” Actually, here, I will also put it in the comments. If it will let me, hold on. Let’s see if it will let me put it in the comments…. Yes it will let me put it in the comments. There you go.

Okay, so come join me in #THEVAULT.  

Tomorrow we are going to be talking about something that is kind of hitting the fan right now.

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Guess what’s hitting the fan right now?

I don’t know. Most of you should have heard about this, as real estate agents if you use Back At You Media or Real Estate Agent Directory or any of those auto posting real estate information services and you have been posting to your personal profile, starting tomorrow, August 1st, you will not be able to use those services to post to your personal profile.

You will have to use them only for your Facebook business page,and I know there are a lot of disappointed agents out there because they feel like they only get business from their personal profile.

They don’t feel like they get any business from their business page. So we are going to talk about that new rule,because it is a feature that Facebook has turned off finally and I’m going to talk to you about how to get your Facebook page set up so that you can actually generate leads from it.

That’s the point right of it right to generate leads from this to get that Facebook page working because our profiles, people already know us, but our page, people don’t know us. So how do we get to people to know us, like us and trust us,and engage with us? That’s all on tomorrow.

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Send Me The Stuff

So if you want to be sure that you are getting notified of all these live trainings in August all you have to do is type SEND ME THE STUFF in the comments of the video. Then go over to your Messenger, talk to #RIBBIT. Like say “hi” to #RIBBIT. He is our Messenger bot. Say “hi” to him or whatever he says to tell you and get this because you have to opt in.  

So if you want me to tell you I’m going live every week day in August, around 10am Pacific Time; there may be one or two exceptions due to previously scheduled items that I couldn’t reschedule but typically it will be 10am Pacific Time, and I will talk from about fifteen to twenty minutes, and I am going to walk you through quick mini-trainings on what to do, how to do it, etc.

And so tomorrow we’re going to start with what do you do with you not being able to post that kind of stuff on your personal profile anymore. Like literally it is being  turned off on Facebook so what do you do? I’m going to show you.

Alright, you guys, I will see you inside #THEVAULT.

Come join us! You guys are awesome. I will see you in there and also I will be answering any questions you may have in the comments, I’m going to come back through in the next couple of minutes and answer as much as possible. If I can’t answer it fully, I will point  you to one of the trainings that will answer it.

You guys are awesome. I so enjoying doing this. You guys energize me beyond belief and I get fired up when I see people “mistreating” you, I guess and leading you astray. And I realize that everyone has businesses they need to run but I just don’t want you wrongly spending your money.

I really want you in control of your business. I don’t want a broker controlling you or a franchise controlling you or a vendor controlling you. I want you in control of your business.

This is your business. It’s no one else’s. Don’t let anybody else make you think that you have to have these things. Everything that I recommend is something that you need to own separate from your brokerage, separate from your franchise, so that you actually own it so that you can control it because this is your business, and you are building a business, and I don’t want you to be a part of the 87% who fail.


Sneak past your colleagues and dominate Facebook. Join me inside THE VAULT: CLICK HERE to join:


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Filed Under: News Tagged With: lead generation

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