lead generation

When I’m targeting my ads on Facebook, should I focus on people most likely to use Facebook?

Or worded another way, should I target a specific age range because they are more receptive to Facebook?

Do you know what the problem with this is? The problem is that while it seems like a logical question, it’s actually not.

It’s the wrong question to ask because it is based on completely false information.

One “source” declares that millennials are exiting Facebook and using SnapChat and Instagram. Another “source” declares that people are closing down their profiles left and right.

Here’s the problem. These “sources” are wrong. Go directly to the real “source” aka Facebook for the real data: https://investor.fb.com/home/default.aspx

So the reality is that thinking that a specific age group is “more receptive” to Facebook is not only inaccurate information, but it’s the wrong place to start focusing when you want to leverage Facebook for your real estate lead generation.

I walk you through this in the video:

The underlying issue to this is that as real estate agents we are so used to chasing shiny objects, also known as jumping ship on a lead generation method when we think there might be a better faster way, that we see or read something and immediately change what we are doing.

Consistency trumps creativity, every single time. Stay consistent in your lead generation.

Get your Facebook Page Setup the RIGHT way. Click here to download my Facebook Page Setup Checklist for Real Estate Agents. It’s FREE!

by Christina Ethridge 14 Comments

The ONE THING you need to do to be successful in real estate

What’s ironic is that we’ve all HEARD that there is no magic pill, no silver bullet, and yet, we are constantly chasing down “potential” magic pills and silver bullets.

In reality, there is a silver bullet to real estate success… it’s just not what you’ve been searching for, it’s something else entirely.

It’s actually only one single thing – and I talk about it in Episode #53 of The #RIBBIT Show.

Check it out:

So my question for you is… “Have you found your silver bullet to real estate success?”

Is it working for you?

Let me know in the comments…

Get your Facebook Page Setup the RIGHT way. Click here to download my Facebook Page Setup Checklist for Real Estate Agents. It’s FREE!

by Christina Ethridge 6 Comments

I’m not techie, can I just outsource my Facebook lead generation?

Every week I host the #RIBBIT show on Facebook. It’s a Facebook live stream where I answer questions you’ve sent me. Questions focused on helping you leverage Facebook (and other lead generation sources) to build your real estate database and ultimately, build your business.

One phrase I hear all the time is the “I’m not techie” phrase.

I really just have to shake my head at this one – it’s said so often, by so many agents, that I’ve come to believe it’s just a phrase parroted around without any thought behind it.

There’s more. A whole lot more. Watch this short #RIBBIT show episode for more…

The key to the answer is understanding that no one is born techie. Being “techie” is a matter of learning, not a matter of being. Every single person who does anything tech related, has learned it.

Often, the very next statement that follows the “I’m not techie” is the one that says “I have ‘real estating’ to do, not tech stuff to learn.”

Funny. I thought you were building a business, which means you have a whole lot of learning to do. Learning about lead generation. Learning about lead conversion. Learning about building your database.

If you use the “I’m not techie” excuse, I want to challenge you on it. You have the ability to learn. Everyone does. The key is knowing what to spend your time learning.

To that end, here’s a first step for you “untechie” real estate agents. Download my Facebook Page Setup Checklist and get your Facebook business page setup to help you generate real estate leads.

Click here to download the Facebook Page Setup Checklist.