facebook marketing

As a real estate agent, you should not be targeting renters on Facebook. Here’s why.

I know that many real estate vendors are out there telling you that there is a “secret first-time home buyer database on Facebook.”

Well, I’m here to tell you that it’s not a secret and it’s not a first-time home buyer database.

In fact, you shouldn’t be spending any money targeting renters on Facebook.

Want to know why? Watch the video:

Always remember, just because something is touted as “secret” or “new” and people are spouting that it’s the best way to bring in leads, doesn’t mean it’s accurate and actually works.

Get your Facebook Page Setup the RIGHT way. Click here to download my Facebook Page Setup Checklist for Real Estate Agents. It’s FREE!

by Christina Ethridge Leave a Comment

What’s the difference between liking a page and liking a post?

Understanding the difference between these two things and knowing that page likes are valuable and post likes are relatively inconsequential, is important when it comes to leveraging Facebook for your real estate lead generation.

All too often the “gurus” out there are teaching people to focus on the engagement on your posts… also known as getting likes on your posts… when this isn’t what brings in business.

It’s a backwards approach to a straight forward lead generation methodology.

This creates confusion with some real estate agents when it comes to knowing the difference in the “likes” and that one is valuable and the other is… meh.

I talk about it more here:

Always remember, as a real estate agent, your Facebook business page is a conduit into your database. It is not a destination and you don’t want to spend your time trying to figure out how to get random people to like your posts. You DO want to spend your time building the right, highly target page like audience that you can leverage and drive right into your database.

Get your Facebook Page Setup the RIGHT way. Click here to download my Facebook Page Setup Checklist for Real Estate Agents. It’s FREE!

by Christina Ethridge 14 Comments

How to convert your Facebook ads into seller leads

How to convert your Facebook ads into seller leads… this is probably the most asked question I get, ever.

Actually, the original question I got was this:

“…we struggle with utilizing Facebook ads to generate seller leads. We certainly don’t skimp out on our budget. We are spending about 30 bucks a day trying to get leads to get into our sales funnel but are not getting results. Our target audience is about 4000 fb users. Is that too small?”

But the underlying question is… how do I get seller leads from my Facebook ads.

I’m diving into this in this episode of The #RIBBIT Show:

The real issue here is that unless you analyze each step of the process, you can’t cherry pick a step and determine if that step is the problem or the solution.

Watch the video, I walk through it with you.

Get your Facebook Page Setup the RIGHT way. Click here to download my Facebook Page Setup Checklist for Real Estate Agents. It’s FREE!