Featured Download: The Facebook Page Setup Checklist – specifically for real estate agents – get your Facebook page setup to capture real estate leads.
As of TODAY you can no longer post to your personal profile using a 3rd party tool… so if you’ve been using a vendor to post real estate stuff to your personal profile… that has been officially nixed by Facebook.
So… what are you to do? How do you use that content to bring in real estate leads? Should you do something else? If so, what and most importantly, how?
I’m going to WALK YOU THROUGH how to GET AROUND this issue – right now in this post.
As of August 1st, 2018, you can no longer use a 3rd party tool to post to your personal profile.
So if you have been using something like any of the normal tools, like Hootsuite, Tweetdeck, Smarter Queue, Edgar, etc. and you’re posting to your personal profile, if you have been using real estate directory, Back At You Media, any of the real estate vendors and your posting to your personal profile, you can no longer do that as of today.
No more,so what do you do? What are we going to do? What are we going to change? How are we going to get around that thing that Facebook nixed?
If you can’t post to your personal profile with these automatic tools you’ve been using, you can’t drum up business from people you already know.
What are you going to do?
How are you going to use to Facebook?
That is what we’re going to talk about today.
So today starts off with a bang, because Facebook gave us a huge, wonderful thing for us to talk about and walk through today.
Let me start by explaining this real quick.
First of all there are two pieces where you can use tools or where you could use tools like Real Estate Directory or Back at You Media or I know there are other real estate specific vendor tools that let you put or post some pictures they have, etc. but also the non-real estate tools, like Edgar, Hootsuite, SmarterQueue, TweetDeck or whatever, of those tools you can no longer use to post to your personal profile.
Let me be very clear. PERSONAL PROFILE.
You can still use the tools to post to your business page.
These tools, however, are no longer available on your personal profile.
There two parts to this.
I am excited this is happening in one way because I got tired of seeing all of those real estate provided post on personal profiles because guys the rules and terms of service of using Facebook are really clear.
You are not allowed to use your personal profile for commercial gain. There are ways around it and you can tweak it, but using that automated content…hmm… not so much and quite frankly, it really wasn’t working.
I mean sometimes you would have a post that would work and sometimes you wouldn’t, but profiles can’t happen anymore, pages you’re good to go!
Those tools are meant to leverage your time for your business page. You personal profile quite frankly are supposed to be you, kind of in the moment.
It’s a virtual representation of you, so we’re going to talk a little bit today about how to separate the two and how to use those tools.
If you using Real Estate Directory or Back to You Media or your using Meet Edgar with the content we give inside of the Leads and Leverage membership, or using something else like HootSuite, Tweetdeck or Smarterqueue or any of those others for anything else you’re doing – when should you use them? How should you use them? Or how do you get your page to get the same amount of energy as your personal profile did?
If you want the Facebook page set-up checklist, download it here because what we’re going to talk about today is how to get your Facebook business page gap for you, how to take over where you can no longer use your personal profile to do this.
That checklist I have for you, that is for you to use to set up your page so that you get the same reactions, the same engagement so you get the same leverage you feel that you were getting on your profile.
So let’s go through all the questions!
Let me be really clear, you can no longer use these 3rd party tools, the tools that allow you to post out, schedule your post, like HootSuite, TweetDeck, SmarterQueue, Meet Edgar, all of those plus real estate specific ones like Real Estate Directory, Back At You Media and whatever ones that are specific, you can no longer use those tools on your personal profile. They are only to be used on your business page.
The first thing I know some of of you are like that’s the only way. I’ve been posting to my personal profile and I schedule it out.
I am to going to tell you, you’re going to actually have to post to your personal profile, but here is the beauty of you personal profile just like we all have time where we want to be with people or we don’t want to be with people, there are times we feel like sharing what we’re doing and there are times we don’t feel like sharing what we’re doing, your personal profile is perfect for that.
I am on Facebook with you all the time, so you guys aren’t going to believe this but I am an introvert.
I get my energy from being alone. I cannot tell you, like I go through a day like this looking forward to 7:00 pm.
Do you know why?
7:00 pm is when I go into my sanctuary, my space, when I get my time. There are nights I don’t get that, but here’s the thing if I give people a whole lot, the last thing I am going to want to do is post on social media, because it still feeling like having to be in engaged in that.
How do you get your personal profile to work for you?
Well you start sharing things, as real estate agent, I am willing to bet you go out to something, a lunch, a dinner, an open house, a brokers open, a title company training, a conference, etc. I am willing to bet at least once or twice a week you go somewhere out in the community, check in – check in on Facebook wherever you are.
Share with them, if you’re at local business check-in. Use your personal profile to check in, this will keep you in engaged with people.
Share memes or inspirational quotes that you see on Facebook with your person crowd. Let people know what you’re doing and where you’re going with your personal crowd.
If you’re at little league, take a picture and share it, if you’re at a park and rec thing take a picture and share it, at a local gym, take a picture, it doesn’t have to be of you or a person, just take a picture and share it.
Do that 2-4 times a week, so you can do that. If you notice on my personal profile, www.facebook.com/christina.ethridge, you can go follow it, I have a lot of public post, I will share things I am passionate about, interested in,
I share pictures of one of my cats, it’s an ongoing joke because all he does every single morning, at the same exact time, goes to the window and sits there so it’s funny because people think he is statue.
I share those kind of things because I don’t have to talk, so if you’re more of an introvert there are lots of things you can do on your personal profile that will still engage people.
If you’re at a closing, don’t be salsey or braggy, just share that you’re at a closing. There is a real estate agent in our market who does a great job of it, she was at a closing at a title company that has very limited parking for people, they have parking reserved and she just just took a picture of that sign and said “I wish they had this everywhere!” The sign had the title company’s name on it, so that was a subtle hint as to where she was and why and also a subtle reminder of what she does.
Your posts are not meant to be canned crapped as I call it, it’s supposed to be in the moment, flexible. Okay?
On your business page, you need to go through the checklist first of all, but it should not be focused on you. Your business page should not be focused on you.
Your business page needs to be focused on the consumer, what do they want? What are their needs? What are their passions? What are their desires? It’s not a billboard for you because quite frankly, nobody cares about your sales pitches, that’s why we don’t get activity on our business page.
You need to use that checklist.
Go through that check list, and I’m actually going to be doing a #Live workshop, a brand new Facebook page strategy workshop and I will tell you more about it as I am on over the next few days.
Remember I will be #Live every single business day in August on my page LeadsandLeveage with Christina Ethridge.
I will be going over the entire checklist but your strategy on your page, just to briefly go into this, the strategy on your page it’s about the consumer, not about you!
If you’re going to continue using the stuff from Real Estate Directory, Back to You Media, or stuff you have scheduled into HootSuite or anything like that you need to customize it to your consumer.
This is important that you do that, because it’s about them, about their lifestyle, about their desires, when you can show that you can relate to them that’s when they start trusting you.
That’s when they believe you when you tell them not to even look at the Zestimate from Zillow, because we all know they suck, the consumer may or may not know, but if you want them to listen to you and believe you and clearly implement or do what you say, then you have to give them a reason to trust you first.
That is the goal on your business page. The content you got, you can still use it for your business page, but please customize it. You need to, you need to invest time to do that.
Now, it is really important that you know if you just post stuff automatically to your business page and people are not reacting to it and you’re not getting the right people to engage with it Facebook won’t actually shut the page down, but if you’re filmlar with “ghosting” on Craigslist where you think something is published, but it’s not?
It’s a similar concept where they won’t push your page out organically, at all.
Additionally, if you run ads to promote your page and it’s a dud with people, with the consumer, Facebook is going to make it harder for you to get out, they will charge you more to get out into the algorithm, because people aren’t responding to your page.
You really, really need to make sure your page is really catered to engaging with the consumer.
Which is why you really want it to be about them, the lifestyle they like.
Does it include HootSuite?
Yes, it does include all 3rd party tools, it’s officially turned off.
You have seen email or notifications from the vendors you’re using. I believe it was turned off yesterday or the day before where you could no longer schedule anymore.
I use Meet Edgar, for all my business page stuff and I don’t actually use it for my personal profile, I never have, but I did see where that was all turned off.
How Do I Use My Personal Profile?
Here’s the thing, your personal profile is for you to be connected with people you already know.
If you’re on PTA or go to a lot of local businesses or a member of chamber of commerce, anything like that then you need to be connected with these people on your personal profile.
That is key.
These are people you know or you’ve met at least once in real life, IRL people, so you want to continue that relationship with them These people you know, who you’re already engaged with.
How Do I Use My Business Page?
Your business page is to reach people you’ve never met or you may never get to meet any other way, That’s what the business page is for.
Some people may come over you already know, click on it and stuff so you may not need to post the same stuff in both places etc, but when you have something on your business page and you do want to share it on occasion, once a week, maybe to your personal profile no matter how many real estate agents I am connected with on my personal profile I have mine open so people can follow me.
I do it have it that whenever I want to post something private to my friends only, I can do that. No matter how many real estate agents follow me on my personal profile I hardly ever, maybe twice a year I actually share things from my business to my personal profile.
Even though, there are many people I could target on there, it is my personal page, it’s about me as a person.
And yeah, I am passionate about Leads and Leverage with Christina Ethridge and helping you create more time, make more money and enjoy the journey, but those are not the only pieces of me.
I am wife, I love my husband, I am a Mom, I love my kids, I am a daughter and sister, I have fur babies, I go to shows, I love to travel. All of those are all pieces of me as well.
When you are using your personal profile and it just looks like you have Realtor logo as your picture and your header, people know right away you’re using it only for business.
They aren’t interested, they want to know you. They want to connect with you.
There is a reason I connect with certain people on Facebook because I am curious about their life. I am curious what they’re doing. I am curious about their passions. I am curious about their interest.
Things like that, I do not want to be sold to and neither does anybody else for you guys, so be aware of that.
There is a fine line and there are ways to do it. I shared different random things I have accomplished, for me usually Leads and Leverage members end up tagging my personal profile in that way, I get some business on my page. It’s all fun stuff, it’s the more relational stuff that’s on there.
Again there are ways to use your profile for content. They way Facebook has been acting lately I am actually surprised they haven’t done it sooner.
It was, and has been for awhile now, really annoying, I would not connect with real estate agents because all they pushed out on their personal profile was real estate agent directory stuff. I would see the same exact post, all over in my fed, so I would just stop.
What was the point in this? They think it’s a tool they pay for so it will get them business. It doesn’t always get you business.
If I Place Ads on my Business Page Do They Automatically Post on my Personal Profile?
It does not post on your personal profile. What you are seeing is your own ad in your newsfeed. Your newsfeed is a compilation of everything you’re clicking-thru,but if you put an ad, an actual ad on your business page, like you’re going into ads manager and creating an ad on your business page, and you’re seeing it in your newsfeed, it is not on your personal profile.
Just make sure you know personal profile vs.business page. You need different content for each one, if you want the page setup checklist, let me know below.
Stay on Top of the Facebook Algorithm Changes
If you want to be sure you do not get hit by one of these algorithm changes because quite frankly every single month for the last 6-8 months there have been multiple algorithm shifts and changes and you want to be sure that you do not get blindsided by these, you NEED to join us inside of Leads and Leverage.
If you want to ensure you are always ahead of the game, come on in! All videos and workshops that I do are available inside the membership for replay. There is a lot in there, how to set up your page, your posting content, content strategy, everything, it’s an entire process all in there.
Right now, you’ve got to put it all on your business page and if your business page isn’t set up correctly it’s just going to die so get the checklist. It will be a waste of your time and energy if it’s not set up right.
The Facebook Page Setup Checklist – specifically for real estate agents – get your Facebook page setup to capture real estate leads.