There are three things you can do today that will bring in real estate leads tomorrow.
Now, these three things aren’t one-offs, instead, they are a foundation you begin building today that will bring in leads tomorrow… and every future tomorrow.
In other words, you don’t just do these things one time, like run an ad, and get a one-time amount of leads.
Instead, you build these 3 things and they will continue to bring in real estate leads for you.
That’s what you want, a pipeline that never goes dry.
So what are they?
The first one is getting your Facebook business page setup for lead generation.
Too many real estate agents “create a page” and have no idea what they are doing, nor how to set it up to actually bring in leads.
In fact, one of the major mistakes real estate agents make is throwing up a page and then inviting everyone they know to like it. Another mistake that is made is that it is treated like a destination, an online brochure of sorts.
This is the wrong way to use your Facebook business page, mostly because it simply doesn’t work. And then, you’ll be frustrated and wondering why people keep singing Facebook’s praises and you’re sitting there perplexed that you haven’t gotten any valuable leads from it.
This is a big struggle for real estate agents and it’s exactly why I created a Facebook business page setup checklist specifically for real estate agents.
I created it because setting up your Facebook business page for your real estate business is vastly different than setting it up for a local business, and it’s different than how everyone else sets up their pages.
Getting your page setup the right way will start you on the right path immediately and yes, you’ll likely start getting leads right away just from setting your page up correctly.
However, if you don’t do the next two things I’m going to teach you, you won’t consistently continue to generate leads.
So get your page setup the way I show you in the Facebook page setup checklist and then move onto the next step.
The next step is getting your IDX actually working for you.
First, some of you might be asking what an IDX is. It’s an acronym for Internet Data Exchange and as a REALTOR@ you can purchase IDX service through an IDX provider. IDX providers allow you to share the public facing elements of your local MLS, on your website.
Now, once you have an IDX provider, you need to create what I call “jump links” inside your IDX. This means you create custom searches inside your MLS and your IDX provider gives you a direct URL to that custom search, that you can share with others (via Facebook ads is a great way to share them).
However, there is a caveat. You absolutely must require registration on these jump links. You need to require registration immediately with these links. Not after they’ve seen a house or two or three, but the minute they land on the jump link landing page and see the search list. In order for them to go deeper and see details on a home, you must set up your IDX to require registration.
A lot of IDX providers do not give you, the agent paying for the service, the control you need to capture real estate leads. However, there are a few out there that do give you the control and you want to make sure you’re using those IDX providers.
And finally, you’ve got to have an email marketing solution.
I’m not talking about your real estate CRM (database) and I’m not talking about your gmail account (or sending from your Outlook). I’m talking about a high quality, email specific, marketing solution. Specifically MailChimp or Ontraport.
I highly recommend Ontraport because it will grow with you and allow you to start segmenting your emails and send autoresponders based upon the specific needs of your email community.
However, many agents are strapped for money and so I also recommend MailChimp as a starter option. It’s free. But be warned, you will quickly need to upgrade to the paid version (which is still very inexpensive) almost immediately. And then, within just a couple of weeks, you’ll need to transition to Ontraport. So, I suggest just biting the bullet and starting with Ontraport.
Now, with your EMS (email marketing solution) you’ll need to actually TALK to your email community. This is when you commit to sending out an email at least once every single week that YOU write. Do not send canned crap. Do not allow anyone else to write this email. YOU do it.
Your email community (your leads) need to have a reason to know, like, and trust you, and that begins with their opportunity to get to know you. They can not get to know YOU through canned crap or a ghost writer. In fact, they won’t get to know you and your conversion of those leads will be like the rest of the real estate industry, they’ll be terrible.
With these three things, you’ll build yourself a solid foundation to capture, convert, and close real estate leads.