facebook

I’m frustrated with the constant changes with the Facebook system

The reality is, there are constant changes to Facebook and the reality is, there will ALWAYS be constant changes to Facebook.

Changes in how you run ads, changes in how content is pushed out (or not), changes in targeting… constant changes.

So if the constant changes to the system frustrate you, listen in:

Here’s the Facebook Page Setup Checklist I mention in the video (click here).

Transcript:

Hi! I’m Christina Ethridge with Leads and Leverage and I help real estate agents sell more houses using Facebook.

Today’s question comes from Joe from our Facebook for Real Estate Agents Group.

Joe says my biggest frustration with Facebook is the constant changes with the system.

Well Joe, I want to let you know that the changes are there, the algorithm and all that kind of stuff, that’s there because people, marketers sales people, try to game the system. They try to push out their own crap, for lack of a better word, and get it in front of eyeballs. And Facebook and Google are like, no we want relevant content. We want people to get what they actually want to see.

So if you want to get your sales content in front of real eyeballs then guess what, you need to focus on building relationships. Creating relationships with those people not just selling them stuff.

So all through human history – even with all of the changes in how we’ve connected when we had to walk, horse and buggy, cars, telegraph, phone, FaceTime, all this kind of stuff all these things.

The core of it was that you could communicate with people the people that you wanted to based on relationships. Based on know like and trust.

So marketers always abuse the system. They always do and they always will. And there will always be changes.

But the truth is that if you put out inspiring, engaging, relevant, funny, weep worthy content to the people, for the people that you want to help, and revealing of yourself it doesn’t matter what the tech happens you’re going to actually survive. And you will not be affected by the changes.

Now one way to do this is to set your business page up as a lifestyle page. I’ve put the link to the Facebook page setup checklist in this video.

If you set your page up in a way that will resonate with other people that’s gonna help you survive all the changes that are definitely coming down the pipeline. Cuz they will never stop changing.

Alright Joe, you can do this. Ignore the changes. Be valuable. Be relevant and really get to know and engage with your people. You can do this.

Here’s the Facebook Page Setup Checklist I mention in the video (click here).

If you’d like your question answered, please join us inside our Facebook for Real Estate agents group (it’s free) where you can post your question and I’ll answer it on video for you!

Here’s to your Facebook success!

~Christina

by Christina Ethridge Leave a Comment

I’m not getting conversions on my Facebook posts, how do I get real estate leads?

If you aren’t getting any conversions on your Facebook posts right now, how are you going to get real estate leads?

That’s Amanda’s struggle. She said that she’s “not getting conversion on Facebook posts now” and doesn’t see how she’ll be able to get real estate leads.

Do you have this same struggle? Here’s something that will help you:

Here’s the Facebook Page Setup Checklist I mention in the video (click here).

Transcript:

Hi! I’m Christina with Leads and Leverage and I help real estate agents sell more houses using Facebook.

Today’s question comes from Amanda from our Facebook for Real Estate Agents Group.

Amanda says “my struggle is that I am NOT getting conversion on posts now.”

Amanda do you expect a sale every single time you post? Is that what you mean by a conversion? Do you expect an appointment every time you post?

Well that’s not how it works, so you have to rethink Facebook.

Just like when you meet people in real life or face-to-face for the first time. You don’t go for the jugular and you’re immediately like… “well let’s sit down and write a contract or this just is not a good conversion.”

No, you get to know them. And then you maybe see them at other events or you go to other events or you have them over to your house for dinner or you know, you progress.

There’s a progression process and each step is a little bit different and then, then when they’re ready to buy or sell real estate you’re there and you’ve built a relationship with them and you’re the person that they think of.

Now there’s some little tricks along the way to help that conversion but in general it’s about the relationship so if you’re putting a post out and it’s probably a listing or an open house or I sell whatever and you’re not getting conversion on it, it’s because you don’t understand at all how to use Facebook.

Facebook is just you it’s you on a virtual scale.

So if you would go to the Chamber of Commerce and walk up to every single person… “Hi I’m Amanda with XYZ Realty and I sell real estate, wanna buy or sell? And they just look at you like you’re nuts, that’s what posting like that on your Facebook page looks like to everyone else.

This is about relationships so share things about your town.

Make sure your page is set up in a lifestyle format use the link to the to the checklist that I’m giving you in the description this video, the Facebook page setup checklist.

Use that link walk through that and set your page up so that you can connect with people in the area that you work in on something that you’re mutually interested in.

Which is where you live, the lifestyle, the restaurants, the wine tastings, the clubs, the pubs, the events, the parades, all that stuff that’s really interesting about your town.

That’s what you want to connect with them on and then keep connecting with them and build relationships that way. All right Amanda! You’ve got this!

Here’s the Facebook Page Setup Checklist I mention in the video (click here).

If you’d like your question answered, please join us inside our Facebook for Real Estate agents group (it’s free) where you can post your question and I’ll answer it on video for you!

Here’s to your Facebook success!

~Christina

by Christina Ethridge Leave a Comment

I don’t like to post on Facebook but I want to use it for real estate lead generation

So you “don’t like to post” but you want to use Facebook for your real estate lead generation?

Are you hoping that you can just run ads like it’s a newspaper and otherwise have nothing to do with Facebook?

Well, I’ve got some news for you:

Here’s the Facebook Page Setup Checklist I mention in the video (click here).

Transcript:

Hi! I’m Christina Ethridge with Leads and Leverage and I help real estate agents sell more houses using Facebook.

Today’s question comes from… I’m not going to say the name because this actually comes from multiple people although one person did submit it. And this person shared…

“I don’t like to post.”

I’ve heard other variations of this… “how do I use social media, I don’t like to post” etc… “how do I use it to lead generate?”

Well here’s the thing. First of all, you can give me all the reasons why you don’t like to post. If you don’t like to post, make that like… I don’t like to talk.

You basically have to get over it. You’ve got to get over the fact that you don’t like to post. Same thing you’ve got to get over the fact that you don’t like to talk.

If you’re going to be in any type of business, have a business, you have to talk to people. That’s exactly what social media posts are. It is just a virtual extension of you talking to other people and with other people.

So if you don’t like to post the only solution is to get over it and start posting.

I know, tough love on this one, but that’s the truth.

There is no way around it. You need to get over it. You need to get rid of your limiting beliefs. You need to get rid of your excuses. You need to get rid of your reasons why and you need to start posting and you just need to start sharing about yourself. You need to change your attitude about all of it.

All right you guys you can do it, I promise and if you use the Facebook Page Setup Checklist that I’ve got as a link in this video it’s going to help you wrap your mind around how and what to post. What your page should be focused on which should help you get over the part the… “I don’t like to post.”

You’ve got this. Have a great day!

Here’s the Facebook Page Setup Checklist I mention in the video (click here).

If you’d like your question answered, please join us inside our Facebook for Real Estate agents group (it’s free) where you can post your question and I’ll answer it on video for you!

Here’s to your Facebook success!

~Christina