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As a real estate agent, how do I get my Facebook page posts SEEN??

I’m going to let you in on a little secret. Well, it’s a big secret actually… when you ask the wrong question, you get the wrong result.

When real estate agents are focusing on “how do I get my Facebook page posts seen” they’re focusing on the wrong thing.

Asking the right question nets an entirely different result.

Your goal as an agent is NOT to get your Facebook page posts seen. Oh, I realize that we “think” that getting our posts seen is the way to get leads. But in reality, it’s not.

I go into this a whole lot more in this video (plus, I do give you 5 ways to get your posts seen):

What you want to focus on is figuring out what the right question actually is. And for so many agents, the right question is “How do I leverage Facebook to get real estate clients.” And the answer is, start with the right Facebook page setup. Download the Facebook Page Setup Checklist to help you.

Get your Facebook Page Setup the RIGHT way. Click here to download my Facebook Page Setup Checklist for Real Estate Agents. It’s FREE!

by Christina Ethridge Leave a Comment

When I’m targeting my ads on Facebook, should I focus on people most likely to use Facebook?

Or worded another way, should I target a specific age range because they are more receptive to Facebook?

Do you know what the problem with this is? The problem is that while it seems like a logical question, it’s actually not.

It’s the wrong question to ask because it is based on completely false information.

One “source” declares that millennials are exiting Facebook and using SnapChat and Instagram. Another “source” declares that people are closing down their profiles left and right.

Here’s the problem. These “sources” are wrong. Go directly to the real “source” aka Facebook for the real data: https://investor.fb.com/home/default.aspx

So the reality is that thinking that a specific age group is “more receptive” to Facebook is not only inaccurate information, but it’s the wrong place to start focusing when you want to leverage Facebook for your real estate lead generation.

I walk you through this in the video:

The underlying issue to this is that as real estate agents we are so used to chasing shiny objects, also known as jumping ship on a lead generation method when we think there might be a better faster way, that we see or read something and immediately change what we are doing.

Consistency trumps creativity, every single time. Stay consistent in your lead generation.

Get your Facebook Page Setup the RIGHT way. Click here to download my Facebook Page Setup Checklist for Real Estate Agents. It’s FREE!

by Christina Ethridge 2 Comments

How do I increase Facebook post reach without boosting posts?

As a real estate agent, you definitely want to leverage Facebook as much as possible while also spending as little as possible.

Or rather, you want to spend wisely, creating the biggest impact with the time and money you are putting into Facebook.

So the question I was asked recently was “How do I increase post reach without paying to boost posts?”

Well, here’s the answer:

In reality, focusing on reach is the wrong metric to focus on. In fact, you shouldn’t even be focusing on increasing post reach… high reach will not bring in more leads.

So what do you focus on? Watch the video 🙂

Get your Facebook Page Setup the RIGHT way. Click here to download my Facebook Page Setup Checklist for Real Estate Agents. It’s FREE!