Today’s episode is not so much a question, but a statement I hear time and time again.
“People don’t go to Facebook to buy a house.”
To that I say, listen up… stop being passive and reactive. Be proactive in your lead generation. Stop believing the lie that people compartmentalize their lives… because they don’t.
Want more? Want to rock your real estate business? Get your hands on my Facebook Page Setup Checklist. The changes you make to your Facebook business page will change your lead generation results.
John Duncan says
I’m THAT guy! Do you know him? I’m the one that says “people don’t go to Facebook to buy a house!” That said while I do not use my Facebook for business, barely use it personally, I have closed several transactions from it. I had my IDX provider run FB ads for me for several months and then figured it wasn’t working. So I stopped. Wrong move. Over the course of the next 18 months I closed 2 transactions for nearly $15,000 in commissions. Out of curiosity I called my IDX people and asked them just how much I’d spent in those 3 months. After they looked it up, they told me $861 and change. So I thought about it. It’s like a vending machine. $861 in, $15k out. That’s better than my Adwords account!
Yes, I am a believer now. Thank you for sharing this video. The key thing I heard was that people don’t compartmentalize. They don’t, do they. It’s that old reticular activator principle. If the consumer is in the house buying mode, it is ALWAYS in the back of their mind. A couple years ago I bought a new/used Lexus. Being the tightwad I am, I wanted a 3 yr old (car, not kid LOL). I don’t know how much time I spend on car sites. I could tell you almost everything there was to know about their mid range sedans. But the day I picked that car up? I haven’t been on a Lexus site since. That’s how the house buyers operate.
Christina Ethridge says
Exactly!