PEOPLE DON'T GO TO FACEBOOK TO BUY A HOUSE... AND OTHER LIES WE BELIEVE.
People don't silo their lives and thoughts

Today’s episode is not so much a question, but a statement I hear time and time again.

1200x628 LNL TV #007 People don't go to facebook to buy a house

“People don’t go to Facebook to buy a house.”

To that I say, listen up… stop being passive and reactive. Be proactive in your lead generation. Stop believing the lie that people compartmentalize their lives… because they don’t.
(video above)

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TRANSCRIPT:

Hey there! This is Christina with Leads and Leverage. Today I'm actually going to talk about a statement somebody recently said to me, and I've heard this multiple, multiple times. It's not necessarily a question per se, but I do need to address it because there's a lot of you out there that feel this way. That statement is people don't go to Facebook to buy a house.

Now I have to admit, I'm going to tell you right upfront that my first vision, my initial vision, when somebody says that are types, that are portrays that to me, the first thing I think about is that agent that sits at the office waiting for a walk-in. That agent that sits at the office, waiting for a phone call. They do nothing else. They think there's no business out there. They just kind of wait for stuff to come to them. And unfortunately, that type of agent is part of the 80%.

And if you don't know what I'm talking about, 80% of new real estate agents fail in the first two years. So don't be that agent. Be proactive and go out and be where people are on Facebook and bring them into your database. So here's the deal. So there's an element of that statement that Facebook people don't go to Facebook to buy a house. There's an element that is true.

They don't go to look for houses on Facebook. When they go to Facebook, they go to live, they go to connect, they go to experience, they go to share their hopes and dreams, they're still living in their emotions. You need to step out of the idea that people compartmentalize their lives. We think we do, but we don't compartmentalize our lives. We don't automatically stop thinking of buying a house or buying a car or going on vacation just because we're going to work or just because we're laying in bed. We don't stop that. We keep thinking about those things.

So you need to be where people are. If people are on Facebook, they are. If people are on Facebook, then that's where you need to be. So you need to be connecting with their emotions, their hopes and dreams. You need to be the funnel from Facebook that takes them from their hopes and dreams into their reality.

To give them the reality of their hopes and dreams. And that's who you are. You are capturing their information. You're using Facebook, a funnel to connect with those people who are in that frame of mind to want to buy or sell a house, and you're going to bring them into your database and you're going to nurture them. You're going to build a relationship with them.

You're going to help them. You're going to serve them. And then you're going to help them sell their house or help them buy a house. That's the whole point of Facebook. You be where people are. Connect with them, funnel them through, get to know them, help them.

So no, people don't go to Facebook to buy a house. They actually write a contract or they go to a bank to get a loan. That's the buying the house part. However, when they're in the process of thinking of buying a house or even looking for a house they're still on Facebook, they're still living through that. And you can be there. You can be the first agent there and you can be the one to make that connection with them.

All right? So hopefully this helps you. If you're still stuck on that, they don't go there to buy a house. I am not the person, I am an advocate of lead generation. I am not a passive reactive person.I believe in being proactive. And right now people are living in Facebook, on Facebook, through Facebook. And this is where I'm teaching you how to lead generate.

If you have your questions for me, please send them to me. You can ask them in the Facebook for real estate agents group, All right. So hopefully that helps you talk to you the next time next week.

 Written by Christina Ethridge - the founder of Leads and Leverage, helping overwhelmed business owners eliminate the marketing chaos and get more customers. Simplify your marketing & bring in more sales. 
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Leads and Leverage
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