Leads and Leverage — helping real estate agents capture, convert & close facebook leads

Should you let other people post on your Facebook business page?

One of my Leads and Leverage members was recently approached by a local small business asking her if they could post on her Facebook business page.

She didn’t have any experience with the business and came to us to find out what she should do.

You see, as your Facebook business page become more visible and successful, you are inevitably going to have people who want to push out their stuff on your page.

Some go about it by simply posting on your page, via their own profile. Definitely just delete those posts and ban those people.

Others, like the small business above, follow an unwritten etiquette rule to ask the page owner before doing anything.

But even then, should you allow others to post on your page? Will it benefit you or them?

I dive into it in this short video:

The bottom line is that your Facebook business page is your reputation. Treat it with the respect it deserves. Leverage it to build know, like and trust relationships and you’ll have a smoking hot real estate business.

Get your Facebook Page Setup the RIGHT way. Click here to download my Facebook Page Setup Checklist for Real Estate Agents. It’s FREE!

by Christina Ethridge Leave a Comment

When I’m targeting my ads on Facebook, should I focus on people most likely to use Facebook?

Or worded another way, should I target a specific age range because they are more receptive to Facebook?

Do you know what the problem with this is? The problem is that while it seems like a logical question, it’s actually not.

It’s the wrong question to ask because it is based on completely false information.

One “source” declares that millennials are exiting Facebook and using SnapChat and Instagram. Another “source” declares that people are closing down their profiles left and right.

Here’s the problem. These “sources” are wrong. Go directly to the real “source” aka Facebook for the real data: https://investor.fb.com/home/default.aspx

So the reality is that thinking that a specific age group is “more receptive” to Facebook is not only inaccurate information, but it’s the wrong place to start focusing when you want to leverage Facebook for your real estate lead generation.

I walk you through this in the video:

The underlying issue to this is that as real estate agents we are so used to chasing shiny objects, also known as jumping ship on a lead generation method when we think there might be a better faster way, that we see or read something and immediately change what we are doing.

Consistency trumps creativity, every single time. Stay consistent in your lead generation.

Get your Facebook Page Setup the RIGHT way. Click here to download my Facebook Page Setup Checklist for Real Estate Agents. It’s FREE!

by Christina Ethridge 14 Comments

How to convert your Facebook ads into seller leads

How to convert your Facebook ads into seller leads… this is probably the most asked question I get, ever.

Actually, the original question I got was this:

“…we struggle with utilizing Facebook ads to generate seller leads. We certainly don’t skimp out on our budget. We are spending about 30 bucks a day trying to get leads to get into our sales funnel but are not getting results. Our target audience is about 4000 fb users. Is that too small?”

But the underlying question is… how do I get seller leads from my Facebook ads.

I’m diving into this in this episode of The #RIBBIT Show:

The real issue here is that unless you analyze each step of the process, you can’t cherry pick a step and determine if that step is the problem or the solution.

Watch the video, I walk through it with you.

Get your Facebook Page Setup the RIGHT way. Click here to download my Facebook Page Setup Checklist for Real Estate Agents. It’s FREE!

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