Leads and Leverage — helping real estate agents capture, convert & close facebook leads

So you’ve got a brand new page and want to run page like ads… do this first!

I know that our first instinct once we create a page is to jump right into getting those page likes.

The thing is, there are a few key elements you must do BEFORE you start driving people to your page. Miss them or mess them up and you’ll negatively affect your page… in other words, you won’t get the leads you want to get.

The first major step that most agents mess up is their page setup. Now, this is NOT your fault. Seriously. Most people don’t know how to setup a Facebook business page for end results. We kind of just jump into it and do it. Then, we wonder why it isn’t working like we hoped.

So your first step is to download the Facebook Page Setup Checklist I made specifically for real estate agent Facebook business pages.

Ok. Now that you’ve downloaded the checklist (make those changes!!) – it’s time to start getting page likes… right?

NO!

Now it’s time to get your content on your page. Relevant content. Valuable content. Content your future home buying and selling clients need.

I go into this in more detail in this short video:

Just remember, your focus on your page is not you, it’s your future client. You need to give them a valuable reason why they should connect with your page – which means you’ve got to have good, solid content on the page before you start driving traffic to like your page.

Get your Facebook Page Setup the RIGHT way. Click here to download my Facebook Page Setup Checklist for Real Estate Agents. It’s FREE!

by Christina Ethridge Leave a Comment

As a real estate agent, you should not be targeting renters on Facebook. Here’s why.

I know that many real estate vendors are out there telling you that there is a “secret first-time home buyer database on Facebook.”

Well, I’m here to tell you that it’s not a secret and it’s not a first-time home buyer database.

In fact, you shouldn’t be spending any money targeting renters on Facebook.

Want to know why? Watch the video:

Always remember, just because something is touted as “secret” or “new” and people are spouting that it’s the best way to bring in leads, doesn’t mean it’s accurate and actually works.

Get your Facebook Page Setup the RIGHT way. Click here to download my Facebook Page Setup Checklist for Real Estate Agents. It’s FREE!

by Christina Ethridge Leave a Comment

What’s the difference between liking a page and liking a post?

Understanding the difference between these two things and knowing that page likes are valuable and post likes are relatively inconsequential, is important when it comes to leveraging Facebook for your real estate lead generation.

All too often the “gurus” out there are teaching people to focus on the engagement on your posts… also known as getting likes on your posts… when this isn’t what brings in business.

It’s a backwards approach to a straight forward lead generation methodology.

This creates confusion with some real estate agents when it comes to knowing the difference in the “likes” and that one is valuable and the other is… meh.

I talk about it more here:

Always remember, as a real estate agent, your Facebook business page is a conduit into your database. It is not a destination and you don’t want to spend your time trying to figure out how to get random people to like your posts. You DO want to spend your time building the right, highly target page like audience that you can leverage and drive right into your database.

Get your Facebook Page Setup the RIGHT way. Click here to download my Facebook Page Setup Checklist for Real Estate Agents. It’s FREE!

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