Leads and Leverage — Page 5 — helping entrepreneurs double their email open rates

Should I be sharing my real estate Instagram posts on my Facebook page and vice versa?

There’s a difference between sharing your content across multiple platforms and just pushing the same thing in the same way at the same time out to multiple platforms

So should you, as a real estate agent, be sharing your Instagram posts on Facebook and vice versa?

Here’s the answer…

Here’s the Facebook Page Setup Checklist I mention in the video (click here).

Transcript:

Hi, I’m Christina with Leads and Leverage and I help Real Estate Agents sell more houses using Facebook.

Today’s question come from Teal from our Facebook for Real Estate Agents Group and Teal asked, should I be cross posting between Instagram and Facebook, is that good, is that bad, is that effective?

Here’s the thing, Teal acknowledged that the audiences are different. So she wasn’t sure how to share some of the similar content on the same platforms.

You should never, ever, ever, cross post the exact same items across multiple platforms, because the audiences are different.

People want things differently.

So when you’re posting on Facebook, your audience is a little bit different. Your audience isn’t differently people necessarily, could be, but they’re expecting different things, on different platforms.

When they’re on Twitter they’re expecting something short and more you know, news worthy.

When they’re on Pinterest they’re expecting images and it’s more of a search engine.

When they’re on Instagram they’re looking for photos, and relaxation, and not a lot of verbiage.

When they’re on Facebook they’re looking for more engagement.

So you have to realize the different platforms that you’re posting to so never, ever, cross post the exact same thing.

However, when you create a piece of content or you have a picture, or whatever, some pictures can be cross posted but here’s what I would say, don’t post them on the same day.

If you’ve got a picture that you’re putting on Facebook do not put it on the same day, at the same time, on Instagram, do not do that automated.

People will unfollow you on one of those platforms you wanna do it differently.

So, maybe one week you put that photo and then the next week you put it on Instagram.

Use different words. Do not post on Instagram, and have it automatically go to your Facebook, because you use hashtags on Instagram and those get annoying, people don’t like them on Facebook, not the same way. they use them differently.

So just be aware don’t do any automated cross posting, although you can use a scheduler.

But make sure you’re posting according to the platform.

Now if you’re still struggling with how your page is setup on Facebook, to know exactly what’s gonna work for you on Facebook, which is a great testing ground.

Then you need to download the Facebook page setup checklist that I’ve created, the link is in the description below.

That will help you prioritize what goes on Facebook vs what goes on Instagram, or what goes on Snapchat if you’re using Snapchat.

Or Pinterest or anything else that you’re using.

All right, Teal you’re gonna do this and you’re gonna do it well.

Thanks so much you guys.

Here’s the Facebook Page Setup Checklist I mention in the video (click here).

If you’d like your question answered, please join us inside our Facebook for Real Estate agents group (it’s free) where you can post your question and I’ll answer it on video for you!

Here’s to your Facebook success!

~Christina

by Christina Ethridge Leave a Comment

Discover one of the most hotly debated topics between real estate agents and why so many of them are getting it wrong

Featured Download: The Facebook Page Setup Checklist – specifically for real estate agents – get your Facebook page setup to capture real estate leads.

One area real estate agents love to debate is whether or not they should require “forced” registration for IDX access.

This is hotly debated… and the irony of this is, those debating the “no” side are basing their argument 100% on opinion. There is zero fact, zero data and only anecdotal evidence at best.

See, when you offer everything freely, the consumer believes it has no value.

The public thinks that because homes for sale can be seen on “the big sites” that it’s easy to find… until they actually start searching for a home and quickly learn that using those big sites puts them at a serious disadvantage.

They learn this on their own.

Even the busiest real estate blogs and websites fail at one major thing: capturing leads. Writing a ton of posts will get you search engine placement, but it won’t capture a lead.

The thing is…..

You Have To Give The Consumer Two Things

You need to give them value. Something interesting to read, listen to or watch. Something that answers their questions. Something that captures their attention. Something new and fresh. Something just for them.
You need to give them what they are looking for. The real estate visitors to your blog/site are looking one of two things:

- They are looking for houses to buy

- They are looking for help in selling their house.

If you don’t have these items, your blog/site will fail (as most blog/sites do) in drawing traffic to your site.

But as you know, it’s not just about drawing traffic (aka prospects, aka readers) to your blog/site. Just because they like what you have given them freely doesn’t mean they’ll choose you to help them with their next transaction.

Go to top

Your Blog/Site Is For One Thing & One Thing Only

It is for getting people to give you their contact information. Without that, it means nothing. Without their contact information, all your efforts are in vain.

You can have a stunning website with a ton of traffic but if you are not successful in capturing that traffic it’s a complete waste of your time.

When you offer everything freely, the consumer thinks that it has no value. When you offer a gift in exchange for something from the consumer, that information is suddenly perceived as valuable.

Go to top

YOU have to give in order to get something from the consumer.

Give a lot. Then give some more. You don’t have to give freely — you just have to give. Give value. Give commodities. Give answers. Your goal is to be constantly giving.

Here it is in a nutshell

You need fresh blog content as often as possible ideally a minimum of four times per week.

Go to top

Make sure you are focused on your niche and stay there

Don’t wander. You’ll confuse the prospect.

You need to offer consumers something and ask them for something in every single blog post you write.

Offer them information, an answer, resource, knowledge.

Ask them for their email address.

Go to top

You need to offer IDX of your MLS on your blog/site with forced registration

We found tremendous success with registration required to see details after a search was done.

You need to require the consumer to sign in to access your IDX (require their name, email address and phone number). Yes, require their phone number. More than three-fourths will give you an accurate, working phone number. If you don’t require a phone number, less than 5 percent will actually give it.

You need to offer pamphlets, checklists and e-books to your consumers to help them sell their homes.

- What are they struggling with?

- What are their questions?

When you know your niche, you know their thought process,their desires, their needs. Fulfill those desires and need through your checklists, pamphlets and e-books.

You need to require the consumer to sign in to access these free checklists, pamphlets and e-books.

Always. You give, they give.

So, now I ask you …

What do you think? Do you have anything to add to this list?

Go to top

Featured Download

The Facebook Page Setup Checklist – specifically for real estate agents – get your Facebook page setup to capture real estate leads.

Go to top

by Christina Ethridge Leave a Comment

As Gary Keller says “What is your ‘lead domino’?” Learn how NOW and take your real estate business to the next level and generate more leads today!

Featured Download: The Facebook Page Setup Checklist – specifically for real estate agents – get your Facebook page setup to capture real estate leads.

Go to top

What’s The First Step & Activity That Drives The Most Leads?

The first step in figuring out what your “lead domino is changes everything. It’s the first step and the activity that drives the most leads.

When faced with inaction, ask yourself if you are really willing to let go of your goals simply because you don’t want to act.

Recently I committed to a pretty enormous business challenge issued by my implementation mastermind mentor. It is a challenge that will drive my business into the stratosphere.

This is a challenge in which the prize is not just the prize that is given by the challenger (that prize is pretty darn awesome in and of itself), The journey is the real prize. I will change my business and myself by committing to the journey of the challenge

With that being said whether or not I actually win said prize, I’ll still be a winner by giving my all in the pursuit of the challenge prize.

This morning I realized that I was scared — not only to admit that I wanted to win but to pursue the challenge at all.

Why? Because I thought, “What happens if I put all of this effort and energy into it and let it really envelope me and I don’t win?”

I don’t want to feel the letdown and disappointment of not winning.

Here’s the thing. How many times do we let our ridiculous “fears” stop us from going after something? How many times do we actually analyze our reactions and our thoughts to flesh out the truth in them? How many times are we truly honest with ourselves?

Facing our thoughts can be scary, but it is essential in order to be successful.

Now that I’m aware of my self-sabotaging habits when I look back over my life, I can see numerous places along my path of life that I stopped pursuing something because I didn’t want to feel the pain of not winning…but in reality by not moving forward, by not trying, I was experiencing the pain of not winning!

Oxymoronic, isn’t it?!

Now for the first time in my life I’m going all in. I’m plunging headfirst into this challenge. A challenge that is actually a terrific opportunity for me to conquer my self-sabotaging tendencies. I’m setting myself up for success whether I win the “prize” or not.

So what am I doing to set myself up for success?

I’m sure you’ve heard the phrase that what you focus on expands. The thing is, you’ve first got to know what to focus on and it’s not the outcome.

I already know my goal — the outcome so I made an assessment of my assets:

What assets do I currently have?
How will those help me?
What assets do I need to acquire to reach my goal?
How will I acquire those assets?
What do I need to do every single day (the process) in order to reach the end results?

Now, you do have to know what will truly get you to your goal. If you don’t know what you need to concentrate on, you’ll end up focusing on the wrong daily activities and you won’t achieve your goal and you’ve got to narrow it down to the single task (the lead domino as Gary Keller says) that brings you the end results.

If your end goal is to grow your real estate business by 25 transactions and you just concentrate on “getting listing appointments,” you are way too many steps ahead of the process and you’ll end up struggling in reaching your goal.

You will succeed. However if you know what your lead domino is.

Go to top

What Is A Lead Domino?

So what is the lead domino when it comes to getting listings?

It’s not leads. It’s not even homeowner leads.

Homeowner leads are the result of focusing on your lead domino. You want to bring in as many homeowner leads in your database as you can possibly get but what is the lead domino for you that brings in the most homeowner leads the most effectively?

This is the key. It’s knowing what your actual lead domino is.

For any type of business, the goal is to always grow your database. It’s the same for me in my business. It was the exactly the same thing in our real estate business. It’s the same for you in your real estate business but…

What grows your database?
What grows it with the most targeted traffic?
What grows it the fastest?

In our real estate business the lead domino was blogging. I built know, like and trust relationships easily and quickly and drove relevant, targeted traffic into our database with ease. I was able to remove a majority of the pain of converting leads because the conversion was done before the capture.

In other words, before homeowners ever contacted me, they already knew me, liked me and trusted me.

This is huge and powerful. It makes everything smoother.

In my current business, LeadsAndLeverage.com, it is still blogging.

Seriously.

You are reading, at this moment, the No. 1 targeted driver of traffic into my business. I blog, I publish, I drive interested people into my database. I continue building a relationship with them via more blogging and emails and if we mesh, they move forward with me.

So what is my lead domino? I write. Daily. Every single day I write for 50 minutes. Period. That’s my “One Thing.” It’s to write for 50 minutes every day. That’s the very first thing I do when I sit down at my desk and start working. I do this before I do anything else.

Go to top

How Do You Stay Focused On Your Lead Domino?

I also help facilitate this: I set myself up for success. Before I end my day, I make sure that my writing space is set up for the following day so I don’t knuckle under to any distractions.

I write everything in Evernote so I make sure my Evernote topic idea folder is open. I’ll usually have it open to a specific topic and then when I sit down in the morning, I run with it.

Go to top

A Powerful Question To Ask Yourself

But what happens when I’m just “not feeling it?” I ask myself the pivotal question when I’m messing around and not getting down to the business of writing for my 50 minutes:

Am I really willing to blow (insert goal outcome here) because I won’t sit down for 50 minutes and write?

That’s a powerful question to ask yourself and it puts things into perspective. It helps you to not push off, to not procrastinate what is truly important based on your lack of motivation in the moment. It helps inspire action (motivation follows action).

When you focus on the wrong activities, you’ll struggle to reach your goals.

As I started writing this article I wasn’t honestly “in the mood” to write so I thought I’d start throwing out some ideas within this topic…and suddenly, it’s pouring out of me. This is a case of action creating motivation.

Go to top

I Have A Challenge For You

So, what is your lead domino? The lead domino that will propel your business (and your life) forward?

If it is writing, then guess what: I have a challenge for you. I created Get Your Blog On. It’s a (free) 5-day blogging challenge specifically for real estate agents. I would LOVE to have you join me in the challenge!!

Click here to join the Get Your Blog On Challenge (it’s free).

Go to top

Featured Download: The Facebook Page Setup Checklist – specifically for real estate agents – get your Facebook page setup to capture real estate leads.

Go to top

« Previous Page
1
…
3
4
5
6
7
…
68
Next Page »