Leads and Leverage — Page 5 — helping real estate agents capture, convert & close facebook leads

by Christina Ethridge Leave a Comment

It’s the little things that make the biggest difference in our results. If you’re not getting prospects from Facebook, you’re probably making these 7 mistakes.

Featured Download: The Facebook Page Setup Checklist – specifically for real estate agents – get your Facebook page setup to capture real estate leads.

I see it all the time: Real estate agents baffled about why their lead generation efforts on Facebook lead aren’t bringing any of the promised rewards.

Namely, leads. Closings.

But here’s the kicker: They haven’t set up their presence on Facebook to generate leads.

For the most part (and this isn’t even their fault), they’ve done what they know and that’s not much because there is no one is showing agents what they need to do to get targeted, valuable leads from Facebook.

We’ve been fed a load of blather about exposure, branding, conversations, reach, engagement and absolutely nothing tangible — nothing that leads us anywhere except going around in circles.

Of course some vendors have popped up that provide “automated resources” for us that fill in the gaps of all that blather I mentioned above.

But guess what? All the gibberish these vendors are providing are a colossal waste of our money.

I hate to call these mistakes but they’re something I see happen all the time because the agents committing them simply don’t know any better,.

Here are the seven that I see the most often:

Pick The Correct Category

First, when it comes to our Facebook page setup, we default to the “local business” category on Facebook.

Did you know there is another option? An option that actually gives you more avenues to drive and capture leads?

There is. It’s called “service.” It’s actually under the “Brand/Product” category with a sub-category of “Product/Service.”

Now, why would you want to categorize your page like this? Because you are a service!

Seriously. Your bricks and mortar brokerage is the local business but you are the service.

Don’t throw away your Facebook efforts by naming your page incorrectly.–Christina Ethridge

Now, there is something you lose when you categorize yourself as a service. You lose the space that the map takes up on the business page. You also lose the space dedicated to your location address.

However, you gain something important. You gain the map space you just lost. Space that you can use for a short description that includes a valuable call to action.

You also gain an above-the-fold push for your videos, which means people see your call to action and videos rather than a map.

These are infinitely more valuable.

Naming Your Business Page

Second, most agents name their business page using either their name, their brokerage name or their franchise name.

I’m specifically talking about the display name of your page, not the URL name. Why is this a problem? Well, for many reasons.

What happens when you change your brokerage?
What happens if you start or stop a team?
What happens when your brokerage merges with another brokerage?
What happens when your brokerage goes bankrupt?
What happens when your brokerage owner changes franchises and thus brokerage names?
What happens if you get married or divorced or change your name for any reason?
Why are these questions a big deal? Because you get one opportunity to change the name of your page.
And if you have more than 200 page likes, that opportunity is at the discretion of Facebook, period.

In other words, if you spend the time, energy and money building your presence on Facebook and one of these things happen, you’ve just thrown away all of your efforts.

Another big reason real estate agents shouldn’t use their own, brokerage or franchise name is because the customer doesn’t like you — they like themselves.

That means they aren’t likely to connect with your name; they are likely to connect with what you can offer them.

So think about naming your page something different. Something local. Something with a lifestyle focus. Something they would consider valuable.Something that interests your customer.

What Should I Share On My Facebook Business Page?

Third, one of the most-asked questions I get from real estate agents is: “What should I share on my Facebook business page?”

What you share on your Facebook business page should be what your customer needs and it needs to be relevant to their lifestyle.

It needs to solve their problems. It needs to be focused on walking them through their journey, including buying a home, selling a home, living in the community and repeating the process.

Remember, their journey is about 10 to 12 years long (that is the average length of time people own their homes), so you need to go on that journey with them through the content you share.

Don’t focus on a random calendar of events because you aren’t their activities director.

Make it about their lifestyle which includes the journey they go through with their home.

When they start thinking about moving, what are their needs?
What are their problems?
Did they get married? Adopt? Give birth?
Bring another generation into their home?
Get divorced?
Experience a death?
Change jobs?

Be meaningful, not meaningless, on Facebook. Yes, it matters.

Each one of these experiences can (and most are likely to) happen in the lives of your customers.

What do these mean for their lifestyle?

Their home?

That is what you want to share on your business page.

Here’s a clue: run away from national statistics which completely bore consumers. They’ll scroll on past.

Why?

Because national statistics are meaningless to them.

Most real estate agents don’t even understand how national statistics drill down and relate to their home so how can a customer who is outside of the real estate industry be able to connect those dots?

Be very careful with local statistics. If all you are doing is pushing out stats and saying “now’s the time to buy” that is not helping your customer. Not one iota. It’s pushing your agenda which is to have more closings.

Don’t kid yourself that it’s for your customer.

If you want local statistics to be for your customer, share a single statistic and drill it down to explain exactly how that statistic affects them or their home, personally.

If you can’t explain it to a 15-year-old so they understand it, you don’t understand it yourself — and neither will your customer.

Stop Chasing The Algorithm

Fourth, stop chasing the algorithm.

There’s two things. Number one, it’s really, really, really hard to chase the algorithm. In fact, it’s impossible to chase the algorithm.

Here’s the thing. There will always be anomalies. You’re always gonna have things that just don’t seem to make any sense based on what had been happening on your page, right? There will always be anomalies and Facebook will always have random “what the heck” times. “What the heck” moments. It’s crazy posts. You’re just like, “What’s going on?”

Over the years I’ve seen the algorithm shift all over the place from heavily pushing text-only posts out to heavily pushing photo-only posts out, to heavily pushing video posts out to whatever. They just go back and forth.

What I watch and what I see are agents constantly trying to chase that algorithm. You’ll go to a conference and they’ll say, “Oh, it’s all about memes now. It’s all about memes now.” You start pushing out these memes and it works for a week or two. Then all of a sudden, boom, your page goes down again. You’re like, “What the heck? I can’t figure this out. What’s going on?”

There has always been a disconnect between what they heavily push out and what page fans actually engage with. There’s always been a disconnect with that. Which is surprising because why would they push something out that people are not interested in?

It’s been really interesting to watch. I’ve said this before, that I have content posts on my page. Things like blog articles, how-tos, etc., that you, as my page fans, really like. I know you like them because you click on them. You click through to them.

If it’s a blog, you’ll click through to go read it. If it’s a video, you’ll click through to watch it. I know that. The analytics show me what you actually like, right? Facebook just doesn’t push those out nearly as much as photo quotes or viral posts.

Now, the exception of that is a live video. They will push those out. They’ll push those out more than other posts because here’s why.

Even though those valuable posts that people are liking, that your people are really liking, even though they’re getting more clicks and more people actually looking at the posts, not just reach, but actually looking at the posts, even though they consistently get more clicks than the ones that they do push out, they’re not gonna push them out because most of them lead people off Facebook.

That’s the first thing. Number one.

Does that mean you should stop putting them on there? No. Let’s keep going.

Now the question can be, “Why don’t they push them out”, and the answer is pretty obvious. They lead people off of Facebook. I gave you that answer.

Then the next question is, “Do I give Facebook more of what Facebook wants?” Yes and no. Here’s the thing. You always want to have a nice, healthy balance of about 6 posts a day spread out over a full 24-hour period, alright? A nice healthy balance of six posts a day.

What does healthy balance mean? A balance between what Facebook is currently pushing out. That’s where you have to watch your analytics on your page.

Analytics can be a scary word, but that’s why you just kind of have to watch the insights on your page to see what’s being pushed out over the last 7 to 10 days and make sure to give them more like that.

But you need to have a balance between what they’re currently pushing out, what your page fans like and you know that because not just the reach, but what they respond to, what they engage with, not, “Oh, I see a comment over here”, but literally looking at the analytics on your page and what Facebook has previously pushed out.

You need a balance between what they’re currently pushing out, a balance between what your page fans like, and a balance between what they previously pushed out.

The Facebook Provided Unique URL

Fifth, we worry too much about our Facebook provided unique URL.

What am I talking about? I’m talking about the www.Facebook.com/YourPageName URL that Facebook lets us have.

We can’t figure out what to put there.

Should it be the same as our website?

Should it be the same as our Facebook business page name?

Should it be local keywords?

Here’s the thing. In general, no one really looks at it, so my suggestion is to align it locally. In other words, use your local town or city name and another descriptive word.

For example, www.Facebook.com/ChicagoLiving (at the time of writing this, there isn’t a page that is published using this unique URL — this is only an example).

Drive offline traffic to your Facebook business page. You’ll build a tribe. — Christina Ethridge

Although no one really looks at it, if you want to use it on any print pieces and drive traffic to the page you’ll want something short and easy for your customers to use and connect with.

And yes, you should be driving traffic to your Facebook business page, especially really cold offline traffic. That connection is a way to start warming your traffic up to you and to get them into a space that allows you to keep re-targeting them everywhere they go.

But always remember, you don’t own the real estate, so your goal is always to be driving that same traffic to your website and your database.

Don’t Succumb To Facebook’s Pressure Tactics

Sixth, don’t succumb to Facebook’s pressure tactics to get page likes when you first start your page.

Highlight

This one is a doozy and I’ve trained on it a plethora of times (and I’ll keep training on it).

Don’t ask your friends.
Don’t ask your colleagues.
Only gather targeted page likes.

Why would you do this? For many reasons.

Think of your Facebook business page likes as another database of sorts. That database is the beginning of building your tribe. People you want to work with, and people who want to work with you.

When you have a highly targeted tribe, you get the benefits. You get an engaged audience. You get energy on your page. You get freshness. All of those things affect your page’s health in the Facebook News Feed. In other words, they affect your results in the algorithm.

Although I advocate not chasing the algorithm, I also advocate not sabotaging your presence in the algorithm. Untargeted (detrimental) page likes will sabotage your page.

Don’t Create Multiple Pages

Seventh, don’t create multiple pages.

For some reason, this one is a struggle for agents and quite frankly, I can totally relate. I struggled with it. Heck, at one time I had a Facebook business page for every subdivision I targeted in my area. What a colossal waste of time and energy!

Don’t create a different page for each town in your area. Don’t create a different page for each neighborhood. Focus on your most important, main area for your page.

Want to master Facebook lead generation? Don’t create multiple pages.

Why? Because creating and maintaining multiple pages divides your assets.

On Facebook, you’ll get better traction with one page. There is a snowball effect. The more traffic you have on a page, the more it’s rolled into the algorithm, the more it’s pushed out in your tribe’s news feed.

When you have multiple pages, you divide your focus.

In an age when we are already overwhelmed by shiny objects and squirrels and the book “The One Thing” is a novelty (it’s a powerful book — I suggest you get your hands on it and read it over and over again), we need to take a step back and stop trying to create niches in every single thing we do.

You can not maintain multiple pages.

You might think you can, but if you aren’t getting a steady flow of closings from the page you already have, what makes you think that dividing your focus will give you different results? In reality, you’ll get even less than you are already getting.

When you have multiple pages, it will monopolize your time, and you’ll be on the constant hunt trying to figure out how to make multiple pages work for you.

There is a reason that canned content doesn’t work to bring in closings — the same thing goes for multiple pages. Your customer knows when your focus is divided and you are pumping out robotic content. They know when you are just in it for the lead and not for them.

You’ll be a jack of all trades and a master of none. You’ll be less effective in your Facebook lead generation efforts.

OK, now my questions for you are:

Are you doing any of these things and, what are you going to do to change it?

What are you going to do to stop sabotaging your Facebook lead generation efforts?

Get The Facebook Page Setup Checklist

Featured Download: The Facebook Page Setup Checklist – specifically for real estate agents – get your Facebook page setup to capture real estate leads.

by Christina Ethridge Leave a Comment

Are you frustrated when your Facebook leads don’t respond? Here’s the perfect first contact email that gets them to respond

Sneak past your colleagues and dominate Facebook. Join me inside THE VAULT: CLICK HERE to join:

Hey there! Are you frustrated when you cannot get your Facebook leads to respond or any online leads to respond?

Today I am going to actually walk you through the process you need to have to get your leads to respond. And in particular I am going to teach you the perfect first contact email that they should get.

Because let’s be frank. Most of you all are sending out a whole long novel introducing yourselves and that is actually the wrong thing to send out. If you want responses I’m going to show you; I’m going to give it to you.

So if you want the perfect first contact email I’m going to teach you how to leverage that and which email should follow, then comment in this video with PERFECT EMAIL and I will send that to you.

We are going to talk about today like I said how to get your online leads to respond to you. I’m going to slip in some “how-to use marketing” so that it actually works and so that you are not just contributing to all the noise out there so that you are not one of the people who is getting “less than 20% or less than 30%” open rate so that you are actually using this and it is actually working for you.

So if you want that email, just type PERFECT EMAIL in the comments of this video. #RIBBIT will send it to you in messenger (and you actually do have to talk to #RIBBIT via messenger) so everybody go into messenger and respond to #RIBBIT to get it.

Alright here’s my question for you.

Do You Struggle With Getting Leads To Respond To You?

I really want to know. I need your help so I can help you, I really want to know do you struggle with getting leads to respond to you?

When they opt-in on your IDX or they opt-in through a home value ad or they opt-in in some way by giving you their email address, do you struggle with getting them to respond to you? If you do, comment below. Let me know!

And then if you have figured something out that you are willing to share, tell me, let me know because we want to curate everything that works. There are some things that I actually know work and then there are other things that make me go “oh, that works, that’s great!” And I would love to know that.

So if you are struggling with that, please comment below, it will give me a good idea on how to shape today’s session around you, the live viewer.

So again, we are going to talk about the steps that you need to do to get your leads to respond and I’m going to give you if you type in PERFECT EMAIL in the comments of the video the perfect first contact email via Messenger.

Now, here’s the thing with this. You need to know how to use it and why it’s the perfect first contact email.

When leads are first contacting us, first of all, we know that they are on the defense. We want them to be ready, willing and able and right away but the truth is that they are not.

They are on the defense. They are just kinda looking like when you go into a store and you just want to look around for the first time, see what’s going on and the sales clerk batters you and doesn’t let you think on your own, yeah, that’s what they think we are going to do to them. Because, heck, that’s what we have done to them in the past.

So what we need to do and remember is that they are just looking and they are most likely nine to twelve, nine to eighteen months out. That is every single lead that you come into contact with, by the way, not just online leads.

Unless someone you know is like “hey, my friends are out looking at houses, let me refer them to you,” that’s a little bit different and that’s actually rare. That’s actually what you do want to have, those instant ones. But right now we are going to deal with the 99% of leads that you get, that are not instant. The 99.9% of leads that you get are not instant.

Barb says

I received my first three opt-ins and have not gotten any responses yet from them.

So Barb, for all of you, here’s what you want to do. First of all, you always want to have opt-ins coming in. Always. You can’t just get a few and say “oh, I’m going to work with those!” No, no, no, no, you always have to have that pipeline always going, going, going, right,

So then what we want to do is we want to use our email marketing so if they have not given you anything else except their email, I don’t care what they have given you- if they have given you their email then this must happen,

This is the key with this- if they give you a phone number, absolutely stinking call them. If they have given you a mailing address, absolutely stinking send them a letter in the mail. If they have given you an email address, regardless of what they have given over here, regardless if you have contacted them via the phone number, regardless if you have contacted them via the snail mail, you must email them.

This is not a pick one way and contact them. You need to contact them always but there are different strategies for each way so that they are not feeling like “good grief would you pickin’ leave me alone?” Alright, so we are going to work on that email. We are going to talk about that email today.

When Somebody Registers on Your IDX

First of all when somebody is registering in your IDX, say they register into your IDX, they were looking for properties, or you were listing a house for sale, whatever, and they opted-in, they gave you their first name and their

What’s the first email you should send them? In fact, most agents, I don’t think I’ve met an agent yet who doesn’t do this. Most agents say “this is an awesome property! It’s gonna go fast, do you want to see it?” They may not always say that first part, but it’s always “do you want to see it? Do you want to schedule an appointment?” And the customer is like “dude, I was just looking at the property!”

Think About The Customer’s Journey

The very first thing that you want to do, is you want to think about all of this, you want to think about the customer’s journey. What is their journey? And I’m talking about the micro-steps. Their journey is not opt-in, then suddenly say “I want to see that property!” That’s not the journey- you skipped a whole huge section here.

What’s The First Thing You Can Give Them Of Value

You need to think about, okay, when someone opts-in, to your IDX, what is the first thing that you could give them, that’s valuable, that could help them continue their process? Well, the first thing is, you could confirm is that, hey, is the system, is the tech working for you? Is it working? Are you struggling with this, here’s a video for this, etc. You want to teach them how to use it so that they become ingrained in your IDX system, into your system.

That is the very first step, is to make sure they are actually getting what they want, like tech-wise. Then you start going “do you want me to do tweak any searches for you?” Then you move though that journey.

The whole point of this is, that you need to be giving value. You aren’t going to plug them for an appointment. Yes, if they want to see something there will come a time. If you notice them looking a the same piece of property over and over, then say “hey, do you want to go see this? I can get you in this Saturday, or whenever, if you want to see this.

You can be both assertive and not offensive. You can both be a closer without driving a nail into their head, you can do it both ways. The key to this is the journey, the journey. You want the next microscopic next step for them.

Your Two Goals In Your Email Marketing

Here’s the thing, you want that journey, but here’s the thing, when you are doing email marketing, I’ve shared this before, I think I shared this yesterday in “The Art of Nurture,” when you are doing email marketing, you have to realize that your, YOUR number one goal is not to get an appointment. Your number one goal is to get into the email inbox. Your number two goal is to get opened.

Here’s the thing, and I talked to you yesterday about the stats, three out of every ten emails that are sent never make it to the recipient. Never. They could be emails. They could be stuff sent normally back and forth. Just the morning, I had our email service provider, who sends us emails fairly regularly about our account, etc, I found one of their emails in spam. Makes no sense, because they have never been in spam before. But that’s one way that three out of ten emails don’t make it to the recipient.

The other way is through your ISP. So it’s not that it could just be blocked on my spam level. It could be blocked on the entire global email, like Gmail could block it before it ever even gets to you or your ISP could block it before it ever even gets to you, their outgoing ISP. There are so many places the email could get blocked, lost, etc. And it’s very typical 30% of emails don’t make it to the recipient.

Now, how do you circumvent that? First of all, you don’t just send one email, that’s the first thing. But second of all, you need to get into their inbox, which means that you need to have a subject line that they would be interested in. A subject line that is not full of spam, not a sales pitch that actually tells them what they are getting in the email because not only do you want to get into their box but you want them to open it.

How To Get People To Open Your Emails

The way to get people to open your emails is to number one have good subject line letting them know what is in the email.

Number two deliver what you promise. If they open that email and you have a sales pitch in there or if they open that email and it’s a long boring diatribe about yourself and your services and thank you and blah, blah, blah, they’ll never open another email again.

Because it’s not about them and it doesn’t serve them and doesn’t help them. You have to make sure that you are serving them and helping them.

And there are all kinds of other stuff! The number of pictures you include in the email, the number of links that are in the email.

If you are using a fancy email signature with all of your social media links on it you just killed your chances of getting into most people’s inboxes. If you are even using a fancy email with your brand name all over it and stuff, you just killed your chances of getting into their email inboxes.

I teach you all of this and there is science behind it. I teach you all of this in “The Art of Nurture,” and also in these two additional courses that are inside of ”THE VAULT.” There are two courses, two additional courses, I wrote them down, and why am I like missing them right now. The two additional courses that I am talking about is the “Email Marketing,” and the “Perfect First Contact Email,” all included in “THE VAULT.”

The link is in the description of this video. If you want “THE VAULT,” if you want “The Art of Nurture,” if you want your emails to get into the email inbox and if you want to circumvent spam.

If you want to know the real research, the real science of what you should put into your email and what you shouldn’t so you can actually get into people’s inboxes, then you need “The Art of Nuture,” and the “Email Marketing” workshop, and the “Perfect First Contact Email training.” Those are all in “THE VAULT,” so get the “THE VAULT.”

Deliver What You Promised

You want to be sure that you are walking through that customer journey. You want to make sure that you are delivering what you promised.

If you say one thing in the subject line and if you are like every other email and your first email is like “Hi, I’m Jane Doe with RE/MAX or Century 21 or Coldwell-Banker (it doesn’t matter) and I’m so glad that you used our blah, blah, blah today and I just love helping blah, blah, blah.” You know Charlie Brown?

That’s what they hear. They hear nothing. They read the first line and go “boring!” And then delete it.

After that first email, if they don’t open up your other ones that affects your deliverability.

So if you don’t have something that’s focused on them, if you are not asking them to reply to you, in a way that allows you to help them where they are without forcing them to the next step you will never get email marketing to work for you.

If you keep sending them stuff that is out of left field, stuff that’s not related to real estate or if you use a vendor that says “we’ll get your emails open!” Well yeah, but so?

It’s unrelated to what they are even interested in. They are interested in their home, in their future home, in their family, in their friends or in the lifestyle that they live or want to live.

That’s what they are interested in and if you aren’t delivering that to them in their email in some way, it’s going to be pointless and meaningless.

In some way, it’s like “why bother doing any sort of lead generation if you can’t follow up that way?” Here’s the thing- your snail mail needs to be the exact same way. Your snail mail needs to be about them, not “hey, we just listed fifty new listings” or “we just did this, and we did that.”

Sure, great, you want to throw that out to them every once in a while but if that’s all you ever send out, whoosh, it gets thrown into the round file or square file, whatever it is, trash can.

So you need to be about them. You are trying to buy know-like-trust relationships.

Okay, so Jonathan says

Christina, I have +/- 68% open rate for my introductory e-mail (similar in tone to the sample ‘perfect e-mail’ you offered earlier), and 48%, and 41% for 2nd and 3rd follow-up (within 7 day period). I average about 4% reply rate. It seems as though I’m getting opened, but not able to get that direct engagement started. How do I increase the replies?

So, the way that you increase the replies, Jonathan is saying “I’m getting opens, but I’m not getting any replies.” Yes if you are getting opens but your open rate is collectively going down for each one- tweak the very next one.

So if your open rates are 68% for the first one make sure what you are promising in the subject line is what you are actually giving to them and only that in the email. If there is just too much stuff in there, or like, more than one specific thing to do then that’s going to create confusion.

Your First Email Should Request A Reply

Your first email should also request a reply. Like this one is very specific, tech could be buggy, “if it’s not working for you, please hit reply and let me know.” That’s a quick little easy unrelated to “hey, come to my office and let’s meet.”

Then by the second email, because something should be happening between the first email and the second. If nothing has happened maybe you missed a step. What I mean by that is maybe the next step that they need to take, the next micro-step, is not what you think they need to take.

Maybe that’s why that second email has a lower open rate. Actually your emails should be getting a higher open rate as you progress through especially if you just keep giving them value.

So if you think through “what’s the next thing, what’s the next thing,” in shorter steps most of the time, we go too big, too long.

What else can I give them? What’s another resource that I can give them?

Also it could be how far apart you are sending your emails. They could be too close, too far apart. Just kind of depends. There are a lot of variables in that to know. You should want to tweak that and test that. Try them closer together, further apart, you know, the logical steps to take next.

Give People Something They Value

One of the things that I do with our emails is that lately, I’ve been doing an email every single day out to my email community. But I’m going to switch that up because I’m trying to get you guys to come onto the trainings because that’s where the value is so I’m letting my email community know that “hey, I’m out here on a training….you should come online if you can, otherwise you can watch it in replay.”

So if you want to have people stay subscribed to that, to actually be giving them something that they could use. If you just decided “okay, every Saturday I’m going to send out a special discount to do something.”

Here’s the thing- if you are going to be giving out a “coupon,” (I put the quotations around it loosely) or discount away, make darn well sure that that coupon or that discount cannot be gotten anywhere else.

Make darn well sure that it’s not the typical thing that everyone offers, because if it is, there is no value to it.

What we used to do is, we worked with one of the local coffee stands around here, and just say “hey, if we give out a $5 coffee gift card, whoever uses it, just charge us. Or a free drink, just charge us.” So that’s what we did- we would do it via email…You get a free drink on us. That’s it, just print this, go to this coffee stand and you get a free drink on us.

You can do that. And usually what the coffee stand would end up doing is they would split what half of that free drink costs with us and we would tell them “you have to use it on a certain day,” it wasn’t like a “you can use this eight months later” kind of thing. We wanted to keep the costs not “reigned in,” but not straggling.

So we did that, we did free frozen yogurt, we did a lot of free wine tastings announcements because we like wine. We used to do customer events like that.

You can also give them the latest news on what’s going on in their housing area. If there is something that got notified or something people might not get notified about like right now today is on track to be the hottest day of the year where we live.

I think that they said it was supposed to be, oh no, hold on, they said tomorrow is supposed to be hotter, wow it’s going to be 104 degrees today and 108 degrees tomorrow, which is just insane. That’s crazy for here!

We average the 80’s! That’s crazy insane for here. But because of that, there have been all kinds of “don’t use your fire pits,” and all kinds of fire warnings. That’s the kind of stuff I would send- not everyone is on Facebook all the time to see those messages. Not everyone’s got their TV’s and radios on.

You could send something like that. You can send out some breaking news anything related to their house, their living, etc. that they’re doing or events that they might want to do.

We had a situation a few years ago, like I don’t know if you guys know but the entire Northwest was on fire. We weren’t but the area surrounding our little town was. We were surrounded, completely surrounded, which the air was horrible, the air-quality was off the charts.

It was so bad, it was off the charts. So literally, we weren’t leaving our house, it was really bad. And that was something that you could notify people, like my parents wanted to take the kids up to an area for a couple of nights and I’m like “you can’t, because it’s worse up there!” They hadn’t realized how bad it was- like it was bad outside and really bad. It was like a blizzard up there but it was smoke.

Share Things That Relate To Their Lifestyle

So you could share that kind of stuff, all of the things that would relate to their lifestyle- this is their lifestyle, this is their living, this is all about them.

And then pop in things, tools that they can use to make their search easier. You know, if you also said “hey, have you been using Zillow? Here’s a couple of things you should know about using Zillow. If you find a home on Zillow, pop over here to your IDX, (just assume they are using it), and here’s how you can check to see if that home is still available.”

And pretty soon, they are going to realize that there are actually a lot of properties on Zillow that aren’t actually available and you are going to teach them how to check for themselves and at that point, once they start checking and realize “oh, this person has my best interest at heart!” or “oh, I will listen to them.”

That’s where you want to really be- you want to be helping them and teaching them, helping them to grow. That’s what you are going to use your email marketing for. That’s what you are going to use your snail-mail marketing for.

And you still keep putting house stuff in there because there will always be people who are interested in buying and selling and then wanting that data.

But here’s the thing, we put people on our email list and snail mail list and we think that we only want to help them through the home-buying business. They are only in the home-buying or the home-selling process for approximately six months.

Only a couple of times in their entire life, unless they are like me and move every three years because I’m abnormal, but typically, people only move a few times in their life. Like buying and selling houses- that’s only about a six month process through that whole thing.

So from the time that they get really serious to actually buying a house what are you going to send out the rest of the time to keep them interested? You talk about their life, their lifestyle, etc.

You engage them in everything that is surrounding what’s in it for them.

Take Microscopic Steps

Usually the steps that we go are way bigger than where they are so if we could just microscopic the very next thing, like if it’s the tech or “do you know how to use the search for this?” Then give them a video, “here’s how to use the search,” or “here’s how to save properties, “ or “here’s how to view that listing,” or “here’s how to see if that property had a price reduction,” or “here’s how to schedule an appointment to see the property!” and sneak that in there.

Then “here’s how to text me if you need me to answer any questions you’re not seeing answered on there,” things like that.

Show them how to do all of that. Because remember, most people aren’t techy. Like they just aren’t, most of them don’t know how to use this stuff. Most of the Realtors aren’t techy either, but when you are showing people how to use it, you’re going to have to learn it so show them.

That’s where they are seeing the value. That’s where they are going to see the value that you are offering to them.

What Was Most Useful For You?

So I have a question for you! I always, always want to know the answer to this- what was most useful for you today?? When I’m talking about all of this and teaching you all of this, what was the most useful for you that I could help you with? That really helps me when I know what was useful for you and if it’s something I should dive deeper on then I will!

Today was an example of what I needed to dive deeper on.

Q & A

Melissa says

I have Boomtown. Do you have follow up texts and drip email campaigns that have worked for you?

Okay so there are a couple of things- you can automate some stuff, alright, but you need to set up the journey. You need to figure out and map out the journey.

Here’s what I mean by that- when people opt-in to Boomtown, we used TigerLeads at the time as opposed to Boomtown.

When people opted-in the very first thing that I sent out was “hey, were you able to find what you were looking for? How was the tech for you?”

The very next thing I would send out was a video of where I would teach them on how to use the behind-the-scenes of that, you can automate all of that. You create it, then you can automate it.

So, you can’t use somebody else’s because it’s your Boomtown system. You would have to show people on your system, how to use it, how to set it up. Then you are going to want to show them how to find certain things- sometimes it’s hard to find the details of what they want, show them how to find that.

Show them if they are looking and this is where you want to start customizing what they’re looking at and then set them up on a list. Okay so yesterday on The Art of Nurture I gave out a template of exactly what to set people up on the minute they opt-in. You need to set them up on automated emails as far as listings go.

So you need to map out their journey yourself and customize it which a lot of it can be automated, however, it’s going to be custom-automated meaning you can’t use someone else’s drip campaign for it.

You need to figure out what their journey is through your system and teach them how to use your systems.

Lois says

I have a Realtor program to give out 10% discount coupons to clients. Is that a worthwhile gift?

Eh…yes and no. They have 10% off coupons all the time. I mean, they’ve got some good options, but anyone can get those anywhere. I would still give it as a gift, but it’s more about raising awareness of the gift then the value of the gift. The value is in that you are raising awareness by giving them the gift- you need to give other things, things that they normally wouldn’t get as well.

So I am just now starting this, What can I give my #RIBBIT, my Messenger subscribers, my Messenger community that are getting notified of these live streams… what could I give them on Saturday because I’m not on live? What do I have of value to give them, that they are asking for and they are wanting. So that’s where I got that idea from.

You guys could do that for yours. You could give them a surprise value. Maybe there is an event going on where you could give them a surprise discount too or a surprise entrance fee or something, a ticket to the event.

Rick says

What’s most useful is the discussion on micro-steps instead of let’s meet and go see houses.

Exactly- now don’t get me wrong, you want to make sure they are available and that they know that you are available, I mean, they know that, obviously, but you don’t want that to be your main push because you want to build their trust. Once you have their trust, you can ask them for the sale as long as you keep giving value they are not going to turn away.

Here’s the key, we are building know, like and trust relationships because when somebody knows, likes and trusts you, they are loyal to you and they will stick with you because they know that you are going to teach them, that you’re going to help them, that you’re going to inspire them, that you’re going to give them.

This is exactly what I’m doing on here you. You see me training every single day in the month of August. Yeah, I’ve offered a few of you entrance to “THE VAULT,” and you can get in, but I will be closing “THE VAULT,” that’s an absolute, I will be closing it, but here’s the thing- in the meantime, I’m still going to train you. Even if you aren’t in “THE VAULT,” I’m still going to help you tackle a couple of things. If I can just give you a little idea that will help tweak your business because even a one degree change, a one degree tweak completely changes your destination.

That is my goal with you, to help you, all of you.

Barb says

The idea of doing tutorial videos for my clients is what was most useful.

Like, yeah, isn’t that surprising. We don’t even think about what they are using, how they are doing it, etc.

A lot of people come in and they are nervous about the contract and things like that- you don’t have to go every piece of the contract, but you could highlight a couple of things that people tend to have the most questions on about the purchase and sales contract, about the buyer agreement contract.

You can actually highlight it and talk about it and say “this is what it means,” and “here’s the questions to ask,” etc.

Teach them, educate them. Tell them what questions to ask the agent they are working with (just don’t assume they are going to work with you) but know that whatever they are doing, you are in their brain. You want to make sure they are making the best choices for them.

Join Me Inside The Vault

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by Christina Ethridge Leave a Comment

How do you know where you should be investing your Facebook and lead generation budget for the rest of 2018? Avoid all those SHINY objects and discover the TOP 5 (and the BEST) places you should be spending it NOW!

Sneak past your colleagues and dominate Facebook. Join me inside THE VAULT: CLICK HERE to join:

Do you know, or how do you know where you should be investing your lead generation budget for the rest of 2018? How do you know?

I’m going to be going through with you the top five places that you as a real estate agent should be putting your lead generation budget into and why.

They are the top five!!

This will allow you to completely ignore all of the shiny object vendors, all of the lead aggregators and everything else because you will know exactly where your money needs to go to get the biggest return and to get the biggest bang for your buck.

Today, I’m going to talk with you about the top five places that you should be investing your real estate budget, specifically your lead generation budget.

Now there are two different budget categories under “marketing.” One is actually lead generation and that’s what we are going to talk about today. But the other is the “branding,” or “exposure” or the “name recognition.” Now I put quotes around all of those because, yeah, those are all kind of areas where we think we are spending money on marketing and we are not. We are actually throwing it away.

But, but, here’s the thing, that “branding, name recognition, exposure,” those are often things that you wouldn’t, like, almost like donations, where you raise money to support Little League or you would go and sponsor a humane society event or something like that.

Those are things that don’t really bring in lead generation. I categorize them as “good give-back.” And they do give you a little bit of community involvement recognition and those are things you should be doing anyways, absolutely, if you are involved in your community. You should be doing that. You absolutely should be doing that.

However, we are talking about lead generation today.

If you want, I actually have the download to all of the resources that I’m going to be talking about today, the checklist download, and the full training article that I had written for you and published for you on this so that you can go back and I will have that all sent over to you via Facebook Messenger.

If you would just type in the comments of the video above, if you would just let me know if you want those resources and type in SEND ME THIS STUFF I will get it sent to you. It’ll be a link to that training video and there will actually be another link to the resources.

Now, let me be very, very clear about this. There are two subsets of your marketing budget.The first one is lead generation.

That’s the important one.

The second subset is, like I said, the branding, the name recognition, the exposure, etc. So yes, you need to be doing that. That’s your community involvement stuff, that is your name on the banners at baseball games, that’s your sponsoring park and rec, all that kind of stuff. And put that towards where your passions lie- if you have a passion for animals, if it’s for the homeless, put it towards homeless shelters, etc.

But that’s not what we are going to be talking about today, okay? That is separate. What I’m talking about today is lead generation, like, this is how you are going to grow it, how you will scale it, etc, so you can make more money and spend more time working on the passions you have.

I am assuming that that’s your goal, that your main goal, to make money for your family, clothe yourself, put a roof over your head? And you should be putting your money towards whatever passion you want to be, whether it’s for kids, for the arts. It doesn’t matter, but you have to make that money first!

What Are The Five Areas For Your Lead Generation Budget?

So, let’s go over these five areas- when we are talking about lead generation we are actually talking about building your list, okay.

I’ve talked about this a lot and I’m actually going to be doing a video every single day in the month of August. I realize that today is July 31st so I’ve kind of already started this today.

But I’m going to be doing this everyday in August and it’s going to be all about these things that you need, about lead generation, about email marketing, about all kinds of stuff because I want you to go into the second half this year and so that you don’t start getting sick to your stomach because we know that the busyness of the summer is not going to extend and so we need to ramp this up now.

That’s what we are going to work on.

So there are five areas where you need to putting your lead generation budget and I’m going to tell you right now that not a single one of them will be going to a real estate specific vendor. You will not be sending money to Zillow or any other lead aggregators. That is not putting money into your lead generation budget.

Here’s what I have seen….I realize that there are people who are getting business from paying for things like Zillow, Trulia and Realtor.com. I realize there are agents that do that.

However, this is what I’ve seen behind the scenes of individual sole-preneurs and big teams. They dump money into these sources but they don’t ever convert them into leads. Like, they don’t. They don’t actually contact the leads.

What they are dumping money into and hoping for is, “Oh, hey, some one random lead is actually just going to call them and want to buy or sell real estate.” Almost just like a sign call; you put a sign out there, you get a call, boom you got a lead.

No, that is not the way that online lead generation works. We want it to but that’s not the way it works.

So we are going to talk about the things that you need so that you can number one capture leads, number two convert leads, number three close leads. Capture, convert and close. Those are the three things that you need to be focusing on.

Alright, so let’s talk about the five areas, the five places where you need to be putting your lead generation budget.

Facebook Budget

The very first place is a Facebook budget. I know, I know, you are probably like “what about Instagram? What about Pinterest? What about all this other stuff?” or “People say that I’m wasting time with Facebook. Other people say I should just pay a vendor to do Facebook stuff for me.”

No.

There are things about Facebook that you can outsource- but you have to understand how you are going to make it work for you because just running ads doesn’t work.

Not over the long haul.

You need to have a budget to put into Facebook. If that means you’ve got one dollar per day to put into Facebook, then guess what? You’ve got one dollar a day!

It is harder and takes longer to start out like that but you can do it. You need to have a budget for your Facebook ads and when I say a budget I mean like something consistent. Not like “oh, I just had a closing so I’ve got $500 now. Let’s spend it all this week!” No. No. You need to have a budget going over time.

If your only source of income is your real estate business and you do not have enough transactions to continue budgeting to keep building your real estate business, you need to go get a side hustle so that you can continue building your real estate business.

I know, I’m one of those, I’m like the antithesis of all the other people in the real estate industry who are like “you need to be in this full time, and you need to do this or that.” But guys, if you can’t afford the marketing budget that you need to have in this then you need to go find a way to get a side hustle. Go drive for Uber, do something to get a side hustle to help grow this business for you.

You can bootstrap it but you have to have income coming in to bootstrap.

So Facebook budget- you gotta have a Facebook budget. If you want to generate high quality, action taking leads, you must absolutely have that in there. Period.

Training

Number two, number two is training. You need to actually invest in training and I’m not talking about going to conferences that a whole bunch of “guru’s” or “top producers” get up there and tell you fifty different things that you need to do for your business.

That just creates a big headache. It just creates confusion, it creates a nightmare. Let’s just face it. Most of the teachers that are up there that haven’t been in real estate don’t understand the business, They’re just teaching based on I don’t know what, based on whatever their expertise is but it’s not being a real estate agent, living the life, growing their business that way.

Most of the teachers have never even had to start and launch or feed themselves from their own business.

They’re hired by training companies. So most of them that I know are on like platforms. This is not all…I know a lot of teachers are not like that but I just want to let you know that when you’ve got vendors that are teaching you stuff as far as like teaching you how to do stuff most of those people teaching it are teaching a pre-packaged stuff.

They aren’t teaching from experience. Just be aware of that.

I’m also not talking about the “top-producers,” and I put quotes around that because the definition of top producer is pretty loosy-goosy. So let me just say, that when top producers get up there and say “oh, I did this awesome, amazing, expired thing and you need to follow that,” and then someone else gets up there and says “I did this amazing open house thing” or “here’s what I did,” then another gets up there and says “here’s what I did for my customers, this awesome and amazing thing,” and pretty soon, you’ve got fifty of those.

And pretty soon you’ve got fifty different things you are doing, and let me tell you, you’ll fail because every single one of those top producers who got up there, they actually did one thing, focused on one thing really well and grew it and then added another layer and then grew that and then added another layer to it.

They did not go to a conference like this and try to implement every thing. No that is not the kind of training I am talking about.

I am talking about understanding the strategy behind everything that you are doing, the strategy behind the lead generation for your business, the strategy behind knowing the holes and the gaps in your business, and finding the pieces, not the band-aids, the pieces to plug in there.

It could be a person, a software, or just a task, it doesn’t matter what that is, you have got to understand all of that. Most of the time, in real estate, we are told that you need to spend time on money making activities and Facebook is not a money making activity or that email is not a money making activity.

And I will tell you right now, I will go head-to-head with any real estate “guru” who gets up there and NO..yes it is! Absolutely it is!

That is how we did over four-thousand transactions in the less than eighteen years. I have the experience, I have the stuff to prove it, and that’s why we were able to do hundreds of transactions while everyone else was dying in the recession.” Because I invested my time into our website, because I knew it was a money making activity, I invested my time in email marketing, because I knew it was a money making activity.

I did not outsource certain things, I learned the strategy, I learned how to leverage it. And then and only then, did I outsource the task of it.

If you are going to build know-like-trust relationships online you have to be involved. You can’t outsource it to a VA in the Philippines, in India or whatever, you have to do it. And absolutely understand the value of blogging, the value of email marketing, the value of Facebook, absolutely, because that’s literally how you build relationships online.

That’s how you literally, I’ve been saying “literally” a lot because we are talking about the real meaning of that, and I’m around my kids who say it all the time, but the thing is…Oh and I just lost my train of thought with that. Boop!!

Sorry about that, you need to actually be understanding how to extend relationships and grow them, so that you get “come list me” calls! So that you are building relationships on a one to many scale, so that you are not constantly having to go door knocking for each sale- that’s the kind of training that I’m talking about.

Training on how to actually grow a business, not training on how to use a software, not training on how to use a vendor’s tool, not training on how to hire a lead aggregator not training on “here, I’m this girl, and I did this and that.” I’m talking about knowing and understanding how to grow a a real estate business, and how to move it forward online.

Number three, so I am kind of a rant here too gosh because I’ve been hearing that a lot of people are outsourcing the health of their business, the growth of their business, the very essence of their business, and they wonder why they are failing. Like they are literally outsourcing it to somebody who they think knows how to do Facebook marketing because they think “oh, they are a millenial.

They are on Facebook and Instagram all the time, I’ve hired my twenty-four year old”, or whatever, to do my Facebook because they’re on it all the time.” Well, being on it and snapping and chit chatting with influencers is not the same thing as lead generating to sell a $500,000 house. Not the same thing. Not even close.

So if you are outsourcing your Facebook because you don’t want to learn it, you either need to get out of the business, or rethink your mindset and go, “okay, alright, this is the new world. I need to at least understand the strategy.” You don’t have to know all the tech, but you do need to understand the strategy of how it will be used, right? Okay, that’s number one and two.

Landing Page Software

Number three, landing page software. You need to invest in landing page software, specifically, LeadPages. Specifically, LeadPages. No, there is not a real estate specific landing page software that does a better job that LeadPages, you need LeadPages, flat out. That’s what you need. You cannot drag people to your website, not for this, you are not going to capture leads and do your list building. You need to invest in landing page software.

Website

Number four, you need a website. However, you need a website that is mobile responsive, you need a website that is lead-capture optimized, you need a website that is content marketing focused, you need a website built on WordPress, not customized, you need a website that you own that is not on a proprietary software.

A lot of the real estate vendors they’re on proprietary softwares, you don’t want to do that, you want to be on WordPress and you want to be able to add, edit, etc whenever you need too, and you want to own as much of that website as you can on your own.

Email Marketing Software

Number five, this is a specific one. You need email marketing software. I am not talking about Top Producer, Realvolve Contactually, Lion Desk, Followup Boss. I’m not talking about those, those are your database, those are your CRM’s.

I am talking about email marketing software like MailChimp, or Ontraport, very specifically, you can even use Active Campaign or Convertkit, or anyone one of those. Email specific software, email marketing software, or “EMS,”very specifically.

Their focus as a company is to make sure that your emails get into the user inbox. Statistically 30% of all email that is sent is not received by the end user.

30%!

That means that three out of every ten emails sent out is not received by the end user, for a number of reasons, like it could be on the send in. It could be after you send something it goes out through your gateway to get out but your gateway could be blocking it.

The other way their ISP could be blocking it. It could be Gmail blocking it. It could be Hotmail blocking it. It could just be random stuff that happens. 3 out of 10 emails do not reach the end user.

The whole way that you are going to grow your business is to have an email list that you can engage with, and if they can’t get your emails because you’re using something like Top Producer.

Top Producer actually has their standards, their specific standards unrelated to the CAN-SPAM Act unrelated to everything else.They have their standards that they apply. They only allow so many emails to go out. If your email has specific wording it in they won’t let it go out.

You do not want to use a company that is not an expert in email marketing. MailChimp is free, so I recommend you use MailChimp. It’s free for you to start. That’s where you want to go.

So you have to know, if you want a strong, consistent and stable real estate business, you have to be both capturing short term and nurturing long term leads. And that’s what all these things do, from your email, to your website, to your landing page software, to the training you need to have and your Facebook budget.

All These Pieces Work Interchangeably

All of those pieces work together interchangeably. When you go door knocking, when you’re first starting out you are going to put people into your email software. You are going to send them stuff.

When people are on Facebook you are going to drive them to your website. When people are in your email you are going to drive them to your website. From your website you’re going to drive them to your email. From your website you’re going to drive them to Facebook.

You are going to have this huge, circular chaotic, seemingly, web going on because you will want to catch them in your web.

These five places are very, very important that you are spending your money, and seriously, the most important of all of these is your training.

You need to get training that exposes the gaps, the real gaps in your business. Not training that tries to convince you to use a different CRM than you are already using or a different photo source than you are already using, or a different whatever.

You need training that fills in the gaps. So you are not wasting your time buying products from vendors for whatever reason because you think “yeah I need this lead” but instead of looking at it like “yeah I need leads” you are look at it and where are my gaps?”

That’s why it’s really easy for me to not even go to the expos or go to any of the vendors and stuff. I skip past all of them because I don’t have a gap outside of me in my activities, I don’t have a gap in my business currently.

I do know that there is a point, I’m sending out so many emails now, that there is a point where I am going to have to have my own private IP address. I know that’s my next step but I already know my solution for that.

So for you, if you are not sending out emails on a consistent basis, and you don’t have an email marketing software, that’s a gap in your business. So you only look at the places where you have gaps.

So How Do you Know Where The Gaps In Your Business Are?

You know the gaps from the training you get. You know there are gaps when you know there’s a holdup. Are you holding something up because you aren’t doing a certain task? Can you hire someone to help you with that task? And I’m not talking about your relationships, I’m talking about tasks.

And what I mean by that is you need to be the voice on everything that you do. You need to be the voice on your Facebook posts, on your email marketing, etc. But someone else could put all of the pieces together for you and send it out as long as you are the voice that’s in it.

You are the one actually doing the writing of the post, but they could be putting all the stuff together for it. You don’t have to be the one putting all the links in it and all that stuff. You just show up and do your thing.

Does that make sense? Hopefully that makes sense for you guys.

Recap of The Top Five

Alright, so the top five, Facebook budget, training, landing page software, LeadPages specifically, website and email marketing software, all five of those.

That’s what you will need if you are going use online lead generation and let’s face it, if you want to be a successful real estate agent in 2019, 2020 or 2021 or beyond you have to be running your business with online lead generation as a very strong foundational piece to your business.

Face-to-face, alone, not going to work anymore.

You have to have it combined with online lead generation, period. That’s how you are going to grow. Because that’s where people are getting in front of you, because of this.

So that’s the goal for this. That is the purpose of all the training videos I’m going to be doing this month. I really want you to dominate, so we’re going to work on this.

What’s The First Step?

So what’s the first step? The very first step is join me inside #THEVAULT and Leads and Leverage. The link is inside the description of the video.

Come in and join us!

We are diving into lead generation this month inside of Leads and Leverage and we are going to go deep. We’ve got what’s working with members now who are bringing in leads like they are so overwhelmed with leads that they aren’t sure what to do!

So that’s what we’re working on that with them and helping them convert those leads, etc. We’ve got people now, they are just on the “come list me now” wagon, that’s all they can get, just “come list me” calls. We’ve got other people who spend just a dollar a day on their Facebook budget and they are getting a closing every single month from it.

That’s what we are doing inside of Leads and Leverage.

If you want in, come in and join me, the link is in the description, it’s to #THEVAULT. Lots of archived trainings that are available for you especially Facebook Lead Generator and The Art of Nurture; huge amounts and of course Leads and Leverage inside the membership.

Q & A

Alright you guys got any questions?

Richard says

What about Canva?

Well, it’s not one of my top five specifically but you could totally use Canva. People use it for images, etc. I happen to use PicMonkey and their new beta version, but yeah, it’s not one of the top five as far as lead generation.

It’s a tool you can use to enhance the different things you put out for your lead generation. But it didn’t make my top five because it wasn’t actually for lead generation. People use all sorts of things. You could just flat out take the picture and not use any editing software.

Okay, so awesome, you guys are awesome. Hi, hi! I am saying hi to everybody! So I’m going to come back, oh, someone asked “where’s the link?” The link should be right in the description of this video, if you click “see more.” Actually, here, I will also put it in the comments. If it will let me, hold on. Let’s see if it will let me put it in the comments…. Yes it will let me put it in the comments. There you go.

Okay, so come join me in #THEVAULT.

Tomorrow we are going to be talking about something that is kind of hitting the fan right now.

Guess what’s hitting the fan right now?

I don’t know. Most of you should have heard about this, as real estate agents if you use Back At You Media or Real Estate Agent Directory or any of those auto posting real estate information services and you have been posting to your personal profile, starting tomorrow, August 1st, you will not be able to use those services to post to your personal profile.

You will have to use them only for your Facebook business page,and I know there are a lot of disappointed agents out there because they feel like they only get business from their personal profile.

They don’t feel like they get any business from their business page. So we are going to talk about that new rule,because it is a feature that Facebook has turned off finally and I’m going to talk to you about how to get your Facebook page set up so that you can actually generate leads from it.

That’s the point right of it right to generate leads from this to get that Facebook page working because our profiles, people already know us, but our page, people don’t know us. So how do we get to people to know us, like us and trust us,and engage with us? That’s all on tomorrow.

Send Me The Stuff

So if you want to be sure that you are getting notified of all these live trainings in August all you have to do is type SEND ME THE STUFF in the comments of the video. Then go over to your Messenger, talk to #RIBBIT. Like say “hi” to #RIBBIT. He is our Messenger bot. Say “hi” to him or whatever he says to tell you and get this because you have to opt in.

So if you want me to tell you I’m going live every week day in August, around 10am Pacific Time; there may be one or two exceptions due to previously scheduled items that I couldn’t reschedule but typically it will be 10am Pacific Time, and I will talk from about fifteen to twenty minutes, and I am going to walk you through quick mini-trainings on what to do, how to do it, etc.

And so tomorrow we’re going to start with what do you do with you not being able to post that kind of stuff on your personal profile anymore. Like literally it is being turned off on Facebook so what do you do? I’m going to show you.

Alright, you guys, I will see you inside #THEVAULT.

Come join us! You guys are awesome. I will see you in there and also I will be answering any questions you may have in the comments, I’m going to come back through in the next couple of minutes and answer as much as possible. If I can’t answer it fully, I will point you to one of the trainings that will answer it.

You guys are awesome. I so enjoying doing this. You guys energize me beyond belief and I get fired up when I see people “mistreating” you, I guess and leading you astray. And I realize that everyone has businesses they need to run but I just don’t want you wrongly spending your money.

I really want you in control of your business. I don’t want a broker controlling you or a franchise controlling you or a vendor controlling you. I want you in control of your business.

This is your business. It’s no one else’s. Don’t let anybody else make you think that you have to have these things. Everything that I recommend is something that you need to own separate from your brokerage, separate from your franchise, so that you actually own it so that you can control it because this is your business, and you are building a business, and I don’t want you to be a part of the 87% who fail.

Sneak past your colleagues and dominate Facebook. Join me inside THE VAULT: CLICK HERE to join:

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