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How do I get over my nerves to go live on my Facebook page

How do I get over my nerves to go live on my page?

Sonia asks: “My struggle with Facebook is doing live-streams on my business page, I get so nervous despite being fabulous on camera.”

Well Sonia… think of it like this…

Here’s the Facebook Page Setup Checklist I mention in the video (click here).

Transcript:

Hi, I’m Christina with Leads and Leverage, and I help real estate agents sell more houses using Facebook.

Today’s question comes from Sonia, from our Facebook for Real Estate Agents groups.

Sonia says, “My struggle is actually doing live streams on my business page. I get so nervous, despite being fabulous on camera.”

And, Sonia IS fabulous on camera. And, she’s comfortable going live inside her private group. She’s comfortable going live on her personal profile. But on her business page… that’s where she’s uncomfortable.

So, here’s the thing.

Number one, if you go live on your business page, then you need to make sure that you have maybe a little outline of a script of what to say.

Remember, that you’re talking to an individual person. Yeah, there might be lot’s of people looking, but don’t think of it like that. There might be lots of people watching it, but if you’re looking at the camera, make sure that you consider this an individual person.

Secondly, know that live is very, very forgiving. Live stream is amazing, because it’s authentic, it’s real, it’s not scripted, and that’s why people like live stream, because you can’t edit live stream.

So, just know that people want to see the real you. So, you can be the real you. You can be frazzled, you can be whatever you want.

But, I would go in, number one, that is one individual person, the camera lens, is one individual person that you’re talking to, and visualize yourself talking to that person, and answering a question, helping them with the process, et cetera.

Don’t worry about your live viewers, especially in the beginning. They’re gonna come with you, and keep coming back.

And then, once you get more comfortable, and people start coming and engaging, then you can engage with them.

But, the goal here, is really to just see that it’s one individual that you’re talking to, and to just do it.

You have to practice, you have to, not just practice, like, you have to do it. In order to get better at it, you have to keep doing it. It’s literally quantity, it’s quantity.

So, that’s what you wanna focus on, Sonia.

Alright you guys, if you have any other questions, let me know.

Here’s the Facebook Page Setup Checklist I mention in the video (click here).

If you’d like your question answered, please join us inside our Facebook for Real Estate agents group (it’s free) where you can post your question and I’ll answer it on video for you!

Here’s to your Facebook success!

~Christina

by Christina Ethridge Leave a Comment

How do I stay top of mind on Facebook without pushing listings?

Veronica says “one pressing challenge is how to engage with my sphere of influence on Facebook. What is an effective way to keep top of mind without pushing listings”

The best way to stay “top of mind” is to actually BE there…

Here’s the Facebook Page Setup Checklist I mention in the video (click here).

Transcript:

Hi, I’m Christina Ethridge with Leads and Leverage and I help real estate agents sell more houses using Facebook.

Today’s question comes from Veronica, from our Facebook for Real Estate Agents group.

Veronica says, “one pressing challenge is how to engage with my sphere of influence on Facebook. What is an effective way to keep top of mind without pushing listings?”

Well Veronica, you’re going to want to make sure that you’re using your personal profile for your sphere of influence. For people that you already know, that you already have a relationship with, you need to use your personal profile.

And how do you stay top of mind without pushing listings? Because you do not want to push listings on your personal profile.

This is how you do it…you engage.

You share pieces of you, every day, funny things, funny thoughts and don’t just find stuff that’s already done.

Like, take pictures of things you’re doing, ask questions, ask for recommendations, all on your personal profile.

And then, dedicate some time every single day to going through your newsfeed and connecting with other people.

Meaning, the people that have posted… engage with them. Comment on their child’s baptism, or comment on their son’s graduation, or comment on their parent’s wedding anniversary. Or comment on… maybe they have somebody that is in the hospital.

Better yet, take a step forward and help more. Take that relationship deeper face to face.

If somebody is in the hospital, find out a way to just go and deliver a plant, or a flower, or a balloon. Maybe not to the person in the hospital if you don’t know them, but to the person who, like maybe it’s the sibling whose parent is in the hospital, maybe it’s a parent whose kid is in the hospital, whatever it is, find a way to engage and to help and be a part of somebody’s life.

Use Facebook to connect with people and share pieces of you, so people can get to know you better, so they can resonate more with you, they can engage with you more and you also engage.

That is how you stay top of mind. You engage with people both on your profile and on their profile.

So you need to spend some time. And it’s okay to schedule it. You need to schedule it. Just like you write down everybody’s birthdays on your calendar so you don’t forget. You need to schedule this, so you don’t forget to do this every single day.

Veronica, you’ve got this.

Here’s the Facebook Page Setup Checklist I mention in the video (click here).

If you’d like your question answered, please join us inside our Facebook for Real Estate agents group (it’s free) where you can post your question and I’ll answer it on video for you!

Here’s to your Facebook success!

~Christina

by Christina Ethridge Leave a Comment

When it comes to Facebook domination do you know the #1 mistake real estate agents make in lead generation?

Featured Download: The Facebook Page Setup Checklist – specifically for real estate agents – get your Facebook page setup to capture real estate leads.

Stop throwing away awesome prospects and start nurturing them

Let’s start this out with a single truth: A real estate lead is the name and contact information for someone who is potentially a future client.

That’s it. It’s not something fancy. There are no semantics (although lots of “experts” will make you think so). If you have a single way to contact that person, then that is a lead.

Some “gurus” define real estate leads as having a full name, a phone number (at minimum), and have expressed interest in your services. Sorry but that’s wrong especially with the advent of the Internet.

A lead is sometimes even JUST an email address. No name and no phone number. Sometimes it’s even Arnold Schwarzenegger or Mickey Mouse (you know, those fake-name sign-ins who give you a real email address).

Now, don’t get me wrong. You definitely want to move the lead along, get them to become a prospect, then a client, then a closed client. That’s typical but don’t make the mistake of thinking a lead is “dead end” or is not viable because you have only an email address.

All leads that have a legitimate way to contact them are viable. Every single one. Even the ones that are only an email address. Even the ones that say “no.”

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There’s no such thing as “dead-end leads” on Facebook

Really. I’m speaking truth here. A “dead-end lead” isn’t actually a lead — it’s something that is useless. Someone who signs in that gives you no way to contact them.

Do you want to know why there are no such thing as “dead-end leads” on Facebook? Well, first of all, in just about 100 percent of cases, that lead is actually attached to a real person (it’s Facebook).

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Facebook is probably one of the absolute best places to harvest leads

That’s because you’ve got so much “intel” on that lead. You can easily get to know them on a level that just isn’t possible for typical email sign-ins or even people you meet in line at the grocery store.

Secondly, because as I said before, every single lead is viable.

You’ve just got to move that lead through the process. You’ve got to know how to move your Facebook leads through the real estate lead generation process.

And within that process, you’ve got to know how to convert your real estate leads into clients.

Just because a lead isn’t ready to buy now doesn’t mean they won’t ever be willing to buy or sell real estate. It just means that they are part of the majority. In other words, they are part of the majority of leads that aren’t ready “right this instant” to use your services.

This is why it is imperative that you be in front of their face at the right time. It’s why you need to be sending messages, calls to action all the time and appealing to leads in their differing levels of readiness.

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Capturing and converting a lead takes time

Lots of it. We aren’t talking about a $25 item you are selling. These leads are dealing with probably the single largest financial transaction in their entire lives. They have to coordinate their desire to purchase with their ability to purchase. It takes the right time.

Which means you’ve got to nurture them until it’s the right time for them.

Honestly, I think the No. 1 mistake real estate agents make is this idea that if a lead isn’t ready right now it’s considered a dead-end lead and they make the mistake of giving up on that lead which is why they are constantly out having to generate more and more leads.

f they don’t generate new leads, their business will die. At some point, you are going to get exhausted having to constantly generate new leads.

Yes, you should always be doing that, but if you are only generating leads, you will reach a point that it’s not possible to generate anymore than you already are. At some point you are at a ceiling that you can’t break through.

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It’s imperative that you nurture your leads

You spent time, energy and money generating the lead. Now nurture it. Stop treating the ones that don’t sell or buy immediately (most of them, by the way) like they are lepers.

Start treating them like the absolute gold that they are.

It takes thought, time, energy and, yes, even some money to set up a beautiful lead nurturing process but that time, energy and money will pay off huge in massive returns.

The thing is when you are nurturing leads you are also in a top secret way, lead generating.

Think about it. You are nurturing a lead. They aren’t ready. Their friends are. They recommend you.

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Lead generation through lead nurturing

Now, I’m not here to say that a beautiful lead nurturing system is an easy thing to create and implement. It’s not. It’s ever-changing and you’ll constantly be tweaking it but your efforts will be so incredibly worth it.

However, what I am here to say is this:

Why are you spending more time, energy and money in your attempts to lead generate (and seemingly bringing in dead-end leads) than you are in lead nurturing (moving those supposed “dead-end leads” through the sales funnel)?

I see agents constantly trying out dozens upon dozens of different lead generation methods, sources and systems, spending nearly 100 percent of their time on the generation and almost none of their time and efforts on the conversion.

When closings don’t pan out within a few months or even over the course of a year, they claim it’s due to “bad leads.”

I hate to be the truth sayer here but the leads aren’t bad. Your lack of conversion efforts are.

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Your lead generation time and efforts should also include lead nurturing time

Remember, you are also lead generating through lead nurturing.

When you believe the truth that no lead is a bad lead, truly believe it, you’ll not only change your thinking but you’ll also change your focus and efforts.

When you start spending time nurturing, your business will start to explode.

In other words, spend 20 percent of your time generating and 80 percent of your time converting.

So snap out of the whole “they are dead leads” or “bad leads” and snap into the idea of nurturing that lead.

Six months from now you’ll be so happy you did!

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Featured Download

The Facebook Page Setup Checklist – specifically for real estate agents – get your Facebook page setup to capture real estate leads.

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