helping entrepreneurs double their email open rates

Is it the email platform or is it you?

Featured Download: In The Perfect Email Send Schedule I show you the best days and times to email to get higher open rates. Download it here.

Transcript:

I’m Christina Ethridge and I help entrepreneurs double their email open rates.

Over in the Email for Entrepreneurs Facebook group, Claudia said:

I recently made the move from MailChimp to ConvertKit and my open rate took a dive.

I’m sorry to hear this has been a struggle for you Claudia!

First and foremost – It’s not the provider!

Without knowing first hand about your list, I can only tell you why that can happen…

• You didn’t fully clean your list before switching so that you were only sending to the most active people from your new provider
• You didn’t set up a DKIM with your new provider (basically making sure you’re actually sending from YOU and not “via” your provider)
• You jumped right in to sending something salesy
• You continue to send salesy emails that people aren’t interested in

See, when you switch providers, if you start out with any of these and you get immediate low deliverability and opens, it just stacks on top of each other… in other words, your past actions dictate your future results.

So if you’re making a switch from one provider to another, make sure to get these things set up before hand.

And, the biggie…

You’ve got to stop pitching and start serving. This is the foundation to it all.

You have to focus on 1:1 conversations and creating and building relationships with your email community.

If they aren’t opening, it’s because you aren’t trying to have a relationship with them, you’re just trying to talk at them.

Claudia – you’ve got this!

Featured Download: In The Perfect Email Send Schedule I show you the best days and times to email to get higher open rates. Download it here.

Featured download: The Perfect Email Send Schedule

Featured download: The Perfect Email Send Schedule

Does it really matter how frequently or infrequently that you send emails? And for that matter, does it matter what day and time that you send your emails? And when I say matter, does sending too frequently or too infrequently affect your deliverability? Affect your email open rates? Or does the day and time that you send negatively effect or positively affect your open rates at all? Well, guess what?

Yes, all of those, do. If you do not send frequently enough, you’re going to have lower deliverability. Lower open rates. Higher report to spam rates. Higher unsubscribe rates. Lower click through rates. In other words, if you don’t send enough emails, you’re not gonna actually connect with and engage with your email community.

Now this data that I’m sharing comes from the science of nearly 30 billion emails sent. It matters how frequently or infrequently you send emails. In fact, you need to be sending an email at least once a week to your email community, and that is the minimum once a week. Not only that, you need to be consistent. It needs to be the same day and time, because consistency and frequency matter in the email algorithms.

Now, the day and time you send that matters, too. There is a nominal to bigger effect on your deliverability and your open rates when you’re consistent, when you’re frequent and when you send on a certain day and time that people are more likely to open and read your emails.

So science shows that if you send less than four times a month or less than once a week, you’re just gonna have not great deliverability and not great open rates. It also shows that there are better days and times to send. Now, I actually put this all together onto the perfect email send schedule for you and I walk you through like, when are the best days and times to send and the ideal frequency, the best day and time to send and the kind of call to action action that you should be using in your emails in this, and I put the link in the video to this.

But you do need to know that being sporadic being irregular, um, not sending frequently enough that is negatively affecting your deliverability, and your open rates don’t fall prey to what some of these gurus are telling you that it’s okay to just send when you feel like it. Or when you have something valuable you think you should send or whatever. That is a negative. No, no. You want to be consistent, and you want to have it every week, and you want to be consistent in the day and time that you send. All right, you guys. So go ahead and grab the perfect email send schedule that I made for you. Start using it and see how it works for you and let me know.

Featured download: The Perfect Email Send Schedule

How do you get people on your Facebook page to email you?

Rhon says “Getting people on page to hit send email” is my struggle with Facebook

As a real estate agent, clearly your goal is to find people who want to buy or sell – but how do you use Facebook and get them to email you?

Here’s the Facebook Page Setup Checklist I mention in the video (click here).

Transcript:

Hi. I’m Christina Ethridge with Leads and Leverage and I help real estate agents sell more houses using Facebook.

Today’s question is from Rhon and Rhon says “my Facebook lead generation issue is getting people on my Facebook business page to hit send email button.”

Rhon, I wanted to let you know that one of the things that you need to understand about Facebook is that it’s not a website so people aren’t searching and going to your Facebook page because they’re searching for homes to buy or homes to sell, so it’s a little bit different.

Your Facebook business page is a conduit from people you do not know into your database.

So if you want people who do visit your page to actually hit the send email button, you first gotta get them a reason to actually be on your page in the first place.

And that is not for people who are interested in buying and selling homes.

You need to restructure your page so that it’s about the lifestyle of the area that you live in.

Give them a reason to connect with you and then, as they get to know you, then they have a reason to hit that send email button.

So to help you with this, I have a checklist that I’m gonna give you and for anyone else listening.

It is the Facebook page setup checklist. Walk through that. Some of the three major things that you need to change probably are your header photo, your profile photo, and your page name.

And then you need to get local. You need to put a lot of local posts on your page and engage and find out what people are liking and not liking and give them more of what they like and then, build that relationship with them.

Alright you guys?

Here’s the Facebook Page Setup Checklist I mention in the video (click here).

If you’d like your question answered, please join us inside our Facebook for Real Estate agents group (it’s free) where you can post your question and I’ll answer it on video for you!

Here’s to your Facebook success!

~Christina