Leads and Leverage — helping real estate agents capture, convert & close facebook leads

What’s the difference between liking a page and liking a post?

Understanding the difference between these two things and knowing that page likes are valuable and post likes are relatively inconsequential, is important when it comes to leveraging Facebook for your real estate lead generation.

All too often the “gurus” out there are teaching people to focus on the engagement on your posts… also known as getting likes on your posts… when this isn’t what brings in business.

It’s a backwards approach to a straight forward lead generation methodology.

This creates confusion with some real estate agents when it comes to knowing the difference in the “likes” and that one is valuable and the other is… meh.

I talk about it more here:

Always remember, as a real estate agent, your Facebook business page is a conduit into your database. It is not a destination and you don’t want to spend your time trying to figure out how to get random people to like your posts. You DO want to spend your time building the right, highly target page like audience that you can leverage and drive right into your database.

Get your Facebook Page Setup the RIGHT way. Click here to download my Facebook Page Setup Checklist for Real Estate Agents. It’s FREE!

by Christina Ethridge 6 Comments

What’s the perfect Facebook ad budget for real estate agents?

Do you know how much you should spend on your ads?

You are not alone.

A question I was asked recently was “how much should I be spending on Facebook ads” and I actually modified the question just a bit because I wanted to cover a little more area on this in order to help you.

So what is the ideal Facebook ad budget for a real estate agent?

I answer that in Episode #55 of The #RIBBIT Show:

So when you are running Facebook ads, if you want results, you need to be focused on the long term strategy and bang for your buck. Budgeting what you have to spend over the course of a length of time, not a one-and-done methodology.

Get your Facebook Page Setup the RIGHT way. Click here to download my Facebook Page Setup Checklist for Real Estate Agents. It’s FREE!

by Christina Ethridge 2 Comments

February gift & appreciation ideas for real estate agents

Here’s February’s edition of the idea of Giftology.

Yet again, I went to the local dollar store and found a ton of ideas you can use throughout the month to give to your clients, leads and prospects – and every single one of them are safely inside RESPA guidelines.

Remember, an “item of value” is not branded. It does not have your logo on it. It’s truly a gift.

Want help building your lead generation list? Click here to hop onto RE-Freshed and I’ll teach you how to capture, convert & close Facebook leads.

In this video, I’m talking about leveraging the power of gifts… not stuffing promotional items in people’s faces.

I share several client appreciation events and small gift ideas you can use in February to grow your business.

Check it out:

Here’s how to leverage gifts, not promotions, to build more relationships and bring in more business.

BOOK I mention (and show) in the video:
Giftology: http://amzn.to/2iEygjw

APPRECIATION ideas I mention in the video:
Margarita Day – 22nd
Drink Wine Day – 18th
Mardi Gras – 28th
Fettucini Alfredo Day – 7th
Valentines Day – 14th

Have fun!!

Let’s get Facebook working for you: Click here to hop onto RE-Freshed and I’ll show you how to capture, convert & close Facebook leads.