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February gift & appreciation ideas for real estate agents

Here’s February’s edition of the idea of Giftology.

Yet again, I went to the local dollar store and found a ton of ideas you can use throughout the month to give to your clients, leads and prospects – and every single one of them are safely inside RESPA guidelines.

Remember, an “item of value” is not branded. It does not have your logo on it. It’s truly a gift.

Want help building your lead generation list? Click here to hop onto RE-Freshed and I’ll teach you how to capture, convert & close Facebook leads.

In this video, I’m talking about leveraging the power of gifts… not stuffing promotional items in people’s faces.

I share several client appreciation events and small gift ideas you can use in February to grow your business.

Check it out:

Here’s how to leverage gifts, not promotions, to build more relationships and bring in more business.

BOOK I mention (and show) in the video:
Giftology: http://amzn.to/2iEygjw

APPRECIATION ideas I mention in the video:
Margarita Day – 22nd
Drink Wine Day – 18th
Mardi Gras – 28th
Fettucini Alfredo Day – 7th
Valentines Day – 14th

Have fun!!

Let’s get Facebook working for you: Click here to hop onto RE-Freshed and I’ll show you how to capture, convert & close Facebook leads.

by Christina Ethridge Leave a Comment

Should you let other people post on your Facebook business page?

One of my Leads and Leverage members was recently approached by a local small business asking her if they could post on her Facebook business page.

She didn’t have any experience with the business and came to us to find out what she should do.

You see, as your Facebook business page become more visible and successful, you are inevitably going to have people who want to push out their stuff on your page.

Some go about it by simply posting on your page, via their own profile. Definitely just delete those posts and ban those people.

Others, like the small business above, follow an unwritten etiquette rule to ask the page owner before doing anything.

But even then, should you allow others to post on your page? Will it benefit you or them?

I dive into it in this short video:

The bottom line is that your Facebook business page is your reputation. Treat it with the respect it deserves. Leverage it to build know, like and trust relationships and you’ll have a smoking hot real estate business.

Get your Facebook Page Setup the RIGHT way. Click here to download my Facebook Page Setup Checklist for Real Estate Agents. It’s FREE!

by Christina Ethridge Leave a Comment

When I’m targeting my ads on Facebook, should I focus on people most likely to use Facebook?

Or worded another way, should I target a specific age range because they are more receptive to Facebook?

Do you know what the problem with this is? The problem is that while it seems like a logical question, it’s actually not.

It’s the wrong question to ask because it is based on completely false information.

One “source” declares that millennials are exiting Facebook and using SnapChat and Instagram. Another “source” declares that people are closing down their profiles left and right.

Here’s the problem. These “sources” are wrong. Go directly to the real “source” aka Facebook for the real data: https://investor.fb.com/home/default.aspx

So the reality is that thinking that a specific age group is “more receptive” to Facebook is not only inaccurate information, but it’s the wrong place to start focusing when you want to leverage Facebook for your real estate lead generation.

I walk you through this in the video:

The underlying issue to this is that as real estate agents we are so used to chasing shiny objects, also known as jumping ship on a lead generation method when we think there might be a better faster way, that we see or read something and immediately change what we are doing.

Consistency trumps creativity, every single time. Stay consistent in your lead generation.

Get your Facebook Page Setup the RIGHT way. Click here to download my Facebook Page Setup Checklist for Real Estate Agents. It’s FREE!