I’m going to show you 4 steps to getting more clients from your Facebook page posts… read on 🙂
I’m sure you’ve noticed that reach is declining yet again, for Facebook pages.
Let’s face it, unless you are an expert at creating posts that Facebook loves and your target audience loves, you’re going to struggle with posting on your page and getting people to actually see those posts without paying for them.
Even if you’re boosting, it’s likely that you are spending $20-$30 or more per post, just to get some reach, and that’s only for a day or two.
What if you could get more reach and engagement on your Facebook page posts, extending their life for several weeks, for the same cost (or less)?
What if you could get more comments and conversations going on your posts?
What if you could join the ranks of those who’ve created and enjoyed the results of a viral post?
Well, I’m going to let you in on a little known secret that successful viral post creators use… it’s called “prejuicing.”
What the heck is prejuicing?
Prejuicing is when you schedule a page post to go live on your Facebook business page, and before it goes live, you boost it out to your audience to get likes, comments and shares. To essentially “get traction” before you post it on your page.
When a prejuiced post has engagement (likes & shares especially) when it goes live, Facebook pushes it out 4-10x more (organically) than an “ordinary” post published on your page. You get a huge bump in the first few days of your live post.
You are able to leverage the power of prejuicing to get a much greater organic reach. Facebook sees the post as something people already love, and therefore, it’s “worthy” of being pushed out more.
Additionally, Facebook has your targeted audience from the prejuice as a roadmap to know who is most likely to respond to your post. They have a direction on who to push it out to when it goes live.
4 Steps to prejuicing your posts
Step 1. Set up highly targeted audiences inside audiences.
I suggest starting with one zip code + homeowner (demographic not interest) and then drill down from there, depending upon the interests of the post you want juiced.
For example, let’s say you want to profile a new golf neighborhood you’ve created a neighborhood page for on your website. Your targeting would look like this: one zip code + homeowner (demographic) + golf (interests) or golf channel or golf digest or golf magazine or pga tour or pga championship or … you get the picture.
You’d set up your detailed targeting (under ad set) to include the demographic of homeowners and narrow the audience to “must also match at least one of the following” and include the golf interests under this section.
Step 2. Schedule a post to go live 7 days from now on your Facebook business page.
Make sure you use Facebook’s manual scheduler for this post. You can go to your page – then to publishing tools – then to +Create (blue button on the upper right for most FB page layouts). Pop the post in and schedule it for 7 days from now.
Step 3. Hop over to Power Editor and set up your campaign.
Here are the parameters:
Campaign Objective: Post Engagement
Ad Set: Choose the audience you created in audiences
Ad: Choose the “use existing post” option and select your scheduled post
Step 4. Run this ad for 14 days.
This will give you 7 days of pre-juicing and 7 days of riding the wave of the prejuicing (which means your per action on the ad will be less because FB will be pushing your post out organically and simultaneously pushing it out via your ad account.
You want to run this ad for 14 days at $2 per day. Don’t mess with the budget. Just set it for $2 per day and let it ride the wave.
A couple of closing tips…
- When people like the post, make sure to invite them to like your Facebook page (not to become friends with you).
- When people share the post, acknowledge the share by “liking” or “loving” their share.
- When people comment on the post, respond to them. Engage with them.
Ready for more?
Then check out the Ultimate Guide to Boosting Your Facebook Posts & Getting Leads I created for you. You’ll go more in-depth on the why’s, what’s and how’s of leveraging your posts to get leads.