If you want more people to like your Facebook page, you’ve got to TELL them to like it.
When people are flying through their News Feed and they see your page (for whatever reason, whether you are running ads or someone they know has profiled it in some way), they aren’t going to take action to do anything unless they have a compelling reason to do so.[Featured Download: The Facebook Page Setup Checklist… turn likes into leads when you set up your Facebook page the right way.]
First of all, you’ve got to give them value in that half second you’ve got. Whether it’s a compelling headline, a strong call-to-action for an offer, or something similar. When you grab them with value, you’ve got to tell them what to do next.
To this end, it is extremely important that your page cover photo directs and guides the people who see it. Don’t just think people are going to see it when they visit your page (they will, usually only once though) but know that more than half of the people who see it will actually see it in their News Feed. Another thing to consider, even if they don’t see your page in their feed or via an ad, perhaps they are seeing it by hovering over your page name. What pops up? What entices them to come over to you?
You want your cover photo to tell them to like your page and you want your cover photo to direct them to the next step (into your email database!)
Here are some examples, and let me tell you, these were HARD to find!! When you are looking at these examples, notice a couple things…
- The cover photo. What is the call-to-action? Is it clear?
- When someone clicks on the cover photo, can they easily do what you’ve told them to do?
Remember, most people (over 80%) are looking at your page on their mobile device. Don’t tell them to go to your website in your photo and then require them to type in the link to your website. Make it easy for them – give them a clickable link
Like I said, these were very hard to find. I found a lot of blank photos (worst case scenario), several that had some sort of verbiage on them but nothing enticing action taking, a few photos that told people to sign up but then told them to go to their website (and the website was imprinted on the photo but not clickable).
Even a couple of these aren’t all that clear. Without telling people to CLICK HERE, most users won’t know to actually click on the photo to access something.
So what’s the take away?
- Use your cover photo real estate.
- Tell people to like your page
- Tell people to click here for something special
- Put a clickable link in the photo “description.”
Don’t miss out on people signing up into your list or liking your page by not having something so simple available to them!
Christina Ethridge is the founder of LeadsAndLeverage.com, helping real estate agents capture, convert and close Facebook leads.