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by Christina Ethridge 17 Comments

How to convert your Facebook ads into seller leads

How to convert your Facebook ads into seller leads… this is probably the most asked question I get, ever.

Actually, the original question I got was this:

“…we struggle with utilizing Facebook ads to generate seller leads. We certainly don’t skimp out on our budget. We are spending about 30 bucks a day trying to get leads to get into our sales funnel but are not getting results. Our target audience is about 4000 fb users. Is that too small?”

But the underlying question is… how do I get seller leads from my Facebook ads.

I’m diving into this in this episode of The #RIBBIT Show:

The real issue here is that unless you analyze each step of the process, you can’t cherry pick a step and determine if that step is the problem or the solution.

Watch the video, I walk through it with you.


Get your Facebook Page Setup the RIGHT way. Click here to download my Facebook Page Setup Checklist for Real Estate Agents. It’s FREE!


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Filed Under: Facebook Tagged With: Done, facebook ads, facebook marketing, real estate

Comments

  1. Rose Cook says

    January 25, 2017 at 12:16 pm

    Replay – Billings, MT

    Run ads with zero results

    Reply
    • Christina Ethridge says

      January 25, 2017 at 12:49 pm

      Hi Rose – I’m sorry to hear that! It can be anything from your targeting to your ad to your landing page. What kind of ads are you trying to run?

      Reply
    • Cynthia S Griffis says

      July 25, 2019 at 2:14 pm

      Hello,
      Watching in replay at home on desk top computer. I have a FB Pg. However, I am so lost with it.

      Reply
  2. Arsh says

    January 25, 2017 at 12:17 pm

    Hi!

    Great video, I watched the replay and quite fascinated by your energy and enthusiasm to help us agents so thank you for that.

    I am still struggling to set up the facebook page the right way and will get it done soon and hopefully effectively.

    I just appreciate what you do and wanted to thank you for your enthusiasm and encouragement to us agents..

    Regards

    Reply
    • Christina Ethridge says

      January 25, 2017 at 12:50 pm

      Thanks Arsh! Did you get the page setup checklist? http://leadsnleverage.wpengine.com/fbpgss

      Reply
  3. Jennifer Singh says

    January 25, 2017 at 12:39 pm

    pleasanton ca

    Reply
    • Christina Ethridge says

      January 25, 2017 at 12:50 pm

      Welcome Jennifer!

      Reply
  4. Diane McLaughlin says

    January 25, 2017 at 3:42 pm

    Great info! I have posted a few ads – no leads. Will read through your materials and try again!

    Thank you!

    Reply
    • Christina Ethridge says

      January 26, 2017 at 7:58 am

      Awesome! Good luck!!

      Reply
  5. Melia Roberts says

    January 25, 2017 at 10:46 pm

    Watching in replay. I just got my business pg published and haven’t ran any ads ye. Love your show!

    Reply
    • Christina Ethridge says

      January 26, 2017 at 7:59 am

      Thanks Melia – yeah on publishing your page!!!

      Reply
  6. Karen A Murray says

    January 25, 2017 at 11:41 pm

    Islamabad, Pakistan

    Reply
    • Christina Ethridge says

      January 26, 2017 at 8:00 am

      Welcome Karen!!

      Reply
  7. Kimberly Wiley says

    February 9, 2017 at 4:01 pm

    Alexandria, Louisiana
    And yes, I have ran ads.

    Reply
    • Christina Ethridge says

      February 9, 2017 at 6:08 pm

      Awesome! How’d they work for you?

      Reply
  8. Kathryn Bishop says

    October 12, 2019 at 10:35 am

    I have run many ads to drive buyers to open houses and to attract sellers. No seller responses, and can not tell if any buyers show up at the open house because of FB. Most open house visitors say they saw the place on Zillow. Used the dog with a lease and the feet out of the bed ads you taught, but no results.

    Because Facebook now has the housing special condition, I think I’m wasting money because FB now forces a 15 mile radius which is at least 2 times bigger than I want. I’m not running seller ads now….I don’t want sellers 15 miles away. What can I do to make the radius smaller?

    Reply
    • Christina Ethridge says

      October 13, 2019 at 2:38 pm

      Kathryn – One of the key things I’ve been teaching for years is to build a warm audience. That warm audience is then targeted in your real estate specific ads, which means that although HUD has required FB to ridiculously curtail targeting, you can still highly target using your warm audience (and the methodology I’ve been teaching for several years). One thing I’ve seen you keep doing is jumping right to the “sell” ad, open house, home value ads, homes for sale, etc and I’ve been saying you need to focus on engagement and attracting a great hyperlocal audience first and foremost. That hyperlocal audience is golden.

      Reply

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