Rhon is in my Facebook for Real Estate Agents group and recently shared that “Getting people on page to hit send email is my struggle with Facebook."

As a real estate agent, clearly your goal is to find people who want to buy or sell – but how do you use Facebook and get them to email you?

Here's the video transcript:

Hi. I’m Christina Ethridge with Leads and Leverage and I help real estate agents sell more houses using Facebook.

Today’s question is from Rhon and Rhon says “my Facebook lead generation issue is getting people on my Facebook business page to hit send email button.”

Rhon, I wanted to let you know that one of the things that you need to understand about Facebook is that it’s not a website so people aren’t searching and going to your Facebook page because they’re searching for homes to buy or homes to sell, so it’s a little bit different.

Your Facebook business page is a conduit from people you do not know into your database.

So if you want people who do visit your page to actually hit the send email button, you first gotta get them a reason to actually be on your page in the first place.

And that is not for people who are interested in buying and selling homes.

You need to restructure your page so that it’s about the lifestyle of the area that you live in.

Give them a reason to connect with you and then, as they get to know you, then they have a reason to hit that send email button.

So to help you with this, I have a checklist that I’m gonna give you and for anyone else listening.

It is the Facebook page setup checklist. Walk through that. Some of the three major things that you need to change probably are your header photo, your profile photo, and your page name.

And then you need to get local. You need to put a lot of local posts on your page and engage and find out what people are liking and not liking and give them more of what they like and then, build that relationship with them.