How do I stay top of mind on Facebook without pushing listings?

Veronica says “one pressing challenge is how to engage with my sphere of influence on Facebook. What is an effective way to keep top of mind without pushing listings”

The best way to stay “top of mind” is to actually BE there…

Here’s the Facebook Page Setup Checklist I mention in the video (click here).

Transcript:

Hi, I’m Christina Ethridge with Leads and Leverage and I help real estate agents sell more houses using Facebook.

Today’s question comes from Veronica, from our Facebook for Real Estate Agents group.

Veronica says, “one pressing challenge is how to engage with my sphere of influence on Facebook. What is an effective way to keep top of mind without pushing listings?”

Well Veronica, you’re going to want to make sure that you’re using your personal profile for your sphere of influence. For people that you already know, that you already have a relationship with, you need to use your personal profile.

And how do you stay top of mind without pushing listings? Because you do not want to push listings on your personal profile.

This is how you do it…you engage.

You share pieces of you, every day, funny things, funny thoughts and don’t just find stuff that’s already done.

Like, take pictures of things you’re doing, ask questions, ask for recommendations, all on your personal profile.

And then, dedicate some time every single day to going through your newsfeed and connecting with other people.

Meaning, the people that have posted… engage with them. Comment on their child’s baptism, or comment on their son’s graduation, or comment on their parent’s wedding anniversary. Or comment on… maybe they have somebody that is in the hospital.

Better yet, take a step forward and help more. Take that relationship deeper face to face.

If somebody is in the hospital, find out a way to just go and deliver a plant, or a flower, or a balloon. Maybe not to the person in the hospital if you don’t know them, but to the person who, like maybe it’s the sibling whose parent is in the hospital, maybe it’s a parent whose kid is in the hospital, whatever it is, find a way to engage and to help and be a part of somebody’s life.

Use Facebook to connect with people and share pieces of you, so people can get to know you better, so they can resonate more with you, they can engage with you more and you also engage.

That is how you stay top of mind. You engage with people both on your profile and on their profile.

So you need to spend some time. And it’s okay to schedule it. You need to schedule it. Just like you write down everybody’s birthdays on your calendar so you don’t forget. You need to schedule this, so you don’t forget to do this every single day.

Veronica, you’ve got this.

Here’s the Facebook Page Setup Checklist I mention in the video (click here).

If you’d like your question answered, please join us inside our Facebook for Real Estate agents group (it’s free) where you can post your question and I’ll answer it on video for you!

Here’s to your Facebook success!

~Christina

“You either believe it’s going to work or it isn’t, whatever you believe is what the outcome will be.”

A harsh, yet profound truth.

When you’re struggling… when you are thinking “I have this to implement and this to do and that to implement and that to do”…

The truth is… you’re putting your energy in the wrong place. When you do that, you’re acting like a headless chicken.

When you have a path before you, but we decide the path isn’t clear, or we think the path isn’t clear, or we don’t want to do the work that the path requires… then we start thinking… “I need to do XYZ and I need to complete 123.”

But.

Here is the harsh truth. We KNOW the path. We know which path we should be taking, but we willingly allow distractions… other people, other things, anything that takes us off our path.

For example, as real estate agents, you need to lead generate. You have so many options. Cold calls. Door knocking. Farming.

So we “pick” social media… but therein still lies a problem…

I watch new members coming into Leads and Leverage. They come in and say they are using social media – all of it! They will let me know they have all their accounts set up everywhere, which is awesome, but it doesn’t help them.

We try to be “everywhere”, and we run around like a headless chicken instead of going, “Okay, what exactly should I be doing?” or “What platform should I be using?”

They just barely start getting setup on Facebook and they’re already spending time on Pinterest, YouTube, G+, Instagram, Snapchat, Twitter… all because someone, somewhere said “you need to be everywhere” and that little gem of a lie gets us into “headless chicken” mode.

A headless chicken is literally everywhere in the chicken yard, which does them no good because they are still going to die. You don’t want to be like that. So don’t be a headless chicken!!

You want to be more like a frog, which is why the frog is my logo! A frog doesn’t do a lot of moving, but when he does, it’s big leaps. He is very targeted. He doesn’t reach out to get something unless he is pretty sure he will get it.

When we insist we don’t know what to do, and yet we are told “do this, this and this” our actions speak louder than our words… we don’t really want to do any of what we are supposed to do which is exactly why we get distracted.

Here’s the clincher… “You either believe it’s going to work or it isn’t, whatever you believe is what the outcome will be.”

So you either believe the path you’re taking will work and you take that path, you follow that path, and you don’t allow yourself to be distracted. Or you don’t actually believe it will work and you run around like a headless chicken trying a little bit of everything.  But regardless whatever you believe is what the outcome will be.

If you believe a path will work, you stick with it, you focus on it, you master it, you overcome it, and push though the doubts. Results take time! It is a process.

In fact one of the things I want to share with you is this, Stu McLaren the founder of Tribe, said,

There is this expectation that you should be able to instantly get those kind of results because you are implementing a methodology or a process laid out by someone else. You cannot instantly get the same result they have gotten. It’s unfair to you and unfair to them. Everyone’s business is different. Everyone is in a different market, has a different skill set, has a different set of experiences, but that doesn’t discount the value of the strategies that were shared.

In the early days of building your business, this season you’re in is the season to figure things out, and a part of that means you have to roll up your sleeves and realize there are going to be bumps in the road.

But the name of the game is to stay in the game for as long as it takes to win the game. So here is the thing, if you are running around like a headless chicken, a chicken with your head cut off, STOP IT! Reattach your head and stop running around!

Here’s the #LIVE stream I hosted on this: