Featured download: The Perfect Email Send Schedule

Featured download: The Perfect Email Send Schedule

Does it really matter how frequently or infrequently that you send emails? And for that matter, does it matter what day and time that you send your emails? And when I say matter, does sending too frequently or too infrequently affect your deliverability? Affect your email open rates? Or does the day and time that you send negatively effect or positively affect your open rates at all? Well, guess what?

Yes, all of those, do. If you do not send frequently enough, you’re going to have lower deliverability. Lower open rates. Higher report to spam rates. Higher unsubscribe rates. Lower click through rates. In other words, if you don’t send enough emails, you’re not gonna actually connect with and engage with your email community.

Now this data that I’m sharing comes from the science of nearly 30 billion emails sent. It matters how frequently or infrequently you send emails. In fact, you need to be sending an email at least once a week to your email community, and that is the minimum once a week. Not only that, you need to be consistent. It needs to be the same day and time, because consistency and frequency matter in the email algorithms.

Now, the day and time you send that matters, too. There is a nominal to bigger effect on your deliverability and your open rates when you’re consistent, when you’re frequent and when you send on a certain day and time that people are more likely to open and read your emails.

So science shows that if you send less than four times a month or less than once a week, you’re just gonna have not great deliverability and not great open rates. It also shows that there are better days and times to send. Now, I actually put this all together onto the perfect email send schedule for you and I walk you through like, when are the best days and times to send and the ideal frequency, the best day and time to send and the kind of call to action action that you should be using in your emails in this, and I put the link in the video to this.

But you do need to know that being sporadic being irregular, um, not sending frequently enough that is negatively affecting your deliverability, and your open rates don’t fall prey to what some of these gurus are telling you that it’s okay to just send when you feel like it. Or when you have something valuable you think you should send or whatever. That is a negative. No, no. You want to be consistent, and you want to have it every week, and you want to be consistent in the day and time that you send. All right, you guys. So go ahead and grab the perfect email send schedule that I made for you. Start using it and see how it works for you and let me know.

Featured download: The Perfect Email Send Schedule

How do you get people on your Facebook page to email you?

Rhon says “Getting people on page to hit send email” is my struggle with Facebook

As a real estate agent, clearly your goal is to find people who want to buy or sell – but how do you use Facebook and get them to email you?

Here’s the Facebook Page Setup Checklist I mention in the video (click here).

Transcript:

Hi. I’m Christina Ethridge with Leads and Leverage and I help real estate agents sell more houses using Facebook.

Today’s question is from Rhon and Rhon says “my Facebook lead generation issue is getting people on my Facebook business page to hit send email button.”

Rhon, I wanted to let you know that one of the things that you need to understand about Facebook is that it’s not a website so people aren’t searching and going to your Facebook page because they’re searching for homes to buy or homes to sell, so it’s a little bit different.

Your Facebook business page is a conduit from people you do not know into your database.

So if you want people who do visit your page to actually hit the send email button, you first gotta get them a reason to actually be on your page in the first place.

And that is not for people who are interested in buying and selling homes.

You need to restructure your page so that it’s about the lifestyle of the area that you live in.

Give them a reason to connect with you and then, as they get to know you, then they have a reason to hit that send email button.

So to help you with this, I have a checklist that I’m gonna give you and for anyone else listening.

It is the Facebook page setup checklist. Walk through that. Some of the three major things that you need to change probably are your header photo, your profile photo, and your page name.

And then you need to get local. You need to put a lot of local posts on your page and engage and find out what people are liking and not liking and give them more of what they like and then, build that relationship with them.

Alright you guys?

Here’s the Facebook Page Setup Checklist I mention in the video (click here).

If you’d like your question answered, please join us inside our Facebook for Real Estate agents group (it’s free) where you can post your question and I’ll answer it on video for you!

Here’s to your Facebook success!

~Christina

What do people what me to post on my page that will get them to respond to me?

Judith says her struggle is “Trying to figure out what exactly my followers want to see”

So many real estate agents run into the same road block – don’t know what to put out on their Facebook business page and then they resort to hiring a vendor to basically just “make noise” on their page… cause they know they’ve got to do something… they’re just not sure what to do…

Here’s the Facebook Page Setup Checklist I mention in the video (click here).

Transcript:

Hi, I’m Christina Ethridge with Leads and Leverage and I help real estate agents sell more houses using Facebook.

Today’s question comes from Judith from our Facebook for real estate agents group.

Judith says “my biggest struggle is trying to figure out what exactly my followers want to see.”

Well Judith, my suspicion is that you have put something out, like maybe you’ve put a post out, or two, or four maybe over time, and you didn’t get any traction on it, and so, you can’t figure out what they want because you don’t have any feedback on those two or four or 10 posts.

Or, you’ve just shoved your listings, your open houses were third party content, like you’ve hired a vendor to put stuff out, and you’re not really getting any engagement, any attraction on that.

Well, here’s the thing, you have to put stuff out for weeks and months.

You have to put out four to six posts per day. Per day, that are not noise makers.

They need to be relevant and interesting and engaging, not just a space filler. The space fillers kill you.

And you have to do that for months. Months.

And then you need to look back at what people are responding to.

You can’t figure this out over a post or two. You have to do it for months, because it takes months to actually get out into the Facebook world. Out into the feeds, out into the space where people actually are.

And then you’ve got to make sure that the people you want to reach are seeing what you have and actually like what you have.

So, one of the best ways to do that, I actually have a content posting calendar for you in the link of the description.

And Judith, if you use that, I give you topic idea and things that you should actually be posting on your page.

And you need to be posting four to six times.

You need to use a scheduler, whether it’s Facebook’s or another thing, you need to schedule it so you never stop.

Because, if you stop, it’s like paddling upstream.

If you stop paddling, you end up farther downstream then where you started. It’s exactly the same thing with posting.

If you stop posting, even for a day or two, which usually it’s a week or two for most of us, we stop.

You have to dig out of the negative that you put your page in, by not being out in the algorithm and engaging with people.

So, use this posting calendar. Definitely look at it, definitely source it, and start putting the stuff up there that are known for people liking and then tweak it based on the responses on your page.

After weeks and months of posting four to six times a day.

Judith, you’ve got this, you can do it.

Here’s the Facebook Page Setup Checklist I mention in the video (click here).

If you’d like your question answered, please join us inside our Facebook for Real Estate agents group (it’s free) where you can post your question and I’ll answer it on video for you!

Here’s to your Facebook success!

~Christina