The Power of Prejuicing Your Facebook Page Posts

I’m going to show you 4 steps to getting more clients from your Facebook page posts… read on 🙂

I’m sure you’ve noticed that reach is declining yet again, for Facebook pages.

Let’s face it, unless you are an expert at creating posts that Facebook loves and your target audience loves, you’re going to struggle with posting on your page and getting people to actually see those posts without paying for them.

Even if you’re boosting, it’s likely that you are spending $20-$30 or more per post, just to get some reach, and that’s only for a day or two.

What if you could get more reach and engagement on your Facebook page posts, extending their life for several weeks, for the same cost (or less)?

What if you could get more comments and conversations going on your posts?

What if you could join the ranks of those who’ve created and enjoyed the results of a viral post?

Well, I’m going to let you in on a little known secret that successful viral post creators use… it’s called “prejuicing.”

What the heck is prejuicing?

Prejuicing is when you schedule a page post to go live on your Facebook business page, and before it goes live, you boost it out to your audience to get likes, comments and shares. To essentially “get traction” before you post it on your page.

Why prejuice?

When a prejuiced post has engagement (likes & shares especially) when it goes live, Facebook pushes it out 4-10x more (organically) than an “ordinary” post published on your page. You get a huge bump in the first few days of your live post.

You are able to leverage the power of prejuicing to get a much greater organic reach. Facebook sees the post as something people already love, and therefore, it’s “worthy” of being pushed out more.

Additionally, Facebook has your targeted audience from the prejuice as a roadmap to know who is most likely to respond to your post. They have a direction on who to push it out to when it goes live.

4 Steps to prejuicing your posts

Step 1. Set up highly targeted audiences inside audiences.

I suggest starting with one zip code + homeowner (demographic not interest) and then drill down from there, depending upon the interests of the post you want juiced.

For example, let’s say you want to profile a new golf neighborhood you’ve created a neighborhood page for on your website. Your targeting would look like this: one zip code + homeowner (demographic) + golf (interests) or golf channel or golf digest or golf magazine or pga tour or pga championship or … you get the picture.

You’d set up your detailed targeting (under ad set) to include the demographic of homeowners and narrow the audience to “must also match at least one of the following” and include the golf interests under this section.

Step 2. Schedule a post to go live 7 days from now on your Facebook business page.

Make sure you use Facebook’s manual scheduler for this post. You can go to your page – then to publishing tools – then to +Create (blue button on the upper right for most FB page layouts). Pop the post in and schedule it for 7 days from now.

Step 3. Hop over to Power Editor and set up your campaign.

Here are the parameters:
Campaign Objective: Post Engagement
Ad Set: Choose the audience you created in audiences
Ad: Choose the “use existing post” option and select your scheduled post

Step 4. Run this ad for 14 days.

This will give you 7 days of pre-juicing and 7 days of riding the wave of the prejuicing (which means your per action on the ad will be less because FB will be pushing your post out organically and simultaneously pushing it out via your ad account.

You want to run this ad for 14 days at $2 per day. Don’t mess with the budget. Just set it for $2 per day and let it ride the wave.

A couple of closing tips…

When people like the post, make sure to invite them to like your Facebook page (not to become friends with you).
When people share the post, acknowledge the share by “liking” or “loving” their share.
When people comment on the post, respond to them. Engage with them.

Ready for more?

Then check out the Ultimate Guide to Boosting Your Facebook Posts & Getting Leads I created for you. You’ll go more in-depth on the why’s, what’s and how’s of leveraging your posts to get leads.

by Christina Ethridge Leave a Comment

5 Steps to getting your Facebook page posts seen

Do you know what the most commonly asked question real estate agents ask me??

“How do I get my Facebook page posts seen.”

But guess what… that’s the wrong question.

The right question is “how do I leverage my Facebook page for my real estate business.”

Featured Download: The Facebook Page Setup Checklist – specifically for real estate agents – get your Facebook page setup to capture real estate leads.

In a quick nutshell… you get your posts seen by being valuable, being relevant, being inspirational, being entertaining and through it all… staying contextual.

(A quick metric to watch is your weekly overall reach (not individual post reach). This means you look at how many posts you put out on a weekly basis and you combine their total over all reach.)

But, be that as it may, you have to remember that your goal as a real estate agent isn’t to necessarily get your posts seen… no matter what you do, Facebook is only going to show each of your posts to 1-3% of your page likes. In fact, it’s most likely a whole lot less for most agents, because they are throwing out noise and doing the proverbial “push marketing” (which doesn’t work by the way).

Your goal as a real estate agent for your Facebook business page is to drive traffic into your database, a database where you actually create and develop know, like and trust relationships.

You can spend time making a page that has high reach and engagement – a LOT of time. Or, you can spend time leveraging the page to drive highly targeted traffic into your database.

I’m teaching you how to drive targeted traffic into your database because that’s where the closings are.

First and foremost, your posts must be contextual and relevant.

What do I mean? I mean, your posts need to be what your consumer wants and needs to see – NOT sales pitches – NOT listings – NOT open houses – NOT sales pitches – NOT sales pitches.

What do they want? They want to laugh. They want to be inspired. They want to feel good. They want solutions. They want answers to their questions. They want to look smart. They want a real person being real with them.

This is the very definition of authenticity and transparency.

Here are 5 steps to getting your Facebook page posts seen:

FIRST, you MUST have a page with HIGHLY TARGETED page likes.

If you’ve added all of your real estate colleagues – you’re doomed. If you’ve added all of your friends list – you’re doomed.

Why do I say this? Because first, these people are not your target audience. They are not going to respond to your posts – which means Facebook isn’t going to show your posts to them.

Second, these people did not discover your page on their own. The joy in social media (it literally activates dopamine receptors) is in the discovery.

They need to feel as though they discovered you – which is just one of the many reasons why I preach (and teach) running highly targeted page like ads to build a highly targeted page like audience that has “discovered” you.

SECOND, you MUST be posting relevant and contextual content that your target audience wants to see.

None of this “national statistics” stuff. None of this “for other real estate agents” stuff. None of this “I’m trying to be your local events coordinator” stuff.

You’ve got to find out what your target audience likes and give them that, contextually of course.

For most residential home buyers, they love remodels, home tours, DIY’s that are relevant to increasing their home value, seeing how other people live, local content that affects their home, etc.

THIRD, you must be posting frequently.

None of this once a day, couple times a week stuff. You need to post every 4ish hours or so. Do not take a break. Do not stop.

(You can leverage something like Edgar to keep you consistent, even during your crazy busy times of the year).

Content goes stale VERY quickly on Facebook and Facebook only shows your most recent content to someone who is online, right at that moment.

(I recently learned of a known real estate social media vendor telling agents that if you post more than 2-3 times per week Facebook sees you as spam. Just for the record, this has never been true. Ever. They don’t know what they are talking about and this is a perfect example of why you need to personally understand the strategy behind using the single most effective online lead generation source available to you today.)

FOURTH, you must be engaging in your content and with anyone who engages in your content.

Don’t just post links! SAY something about the link. WHY are you posting it? What are YOUR thoughts? Ask a question! Seek a response from your page likes!

Do you know how many agents pages that I’ve looked at that have engagement (comments) and the agent hasn’t acknowledged them at all? Let’s just say… most pages that I look at agents have just ignored conversations.

In fact, it’s even worse – when agents have people who have posted right on their page, asking a question, and there has been no response.

You HAVE to respond to engagement just like you would a phone call, or a walk-in, or an email.

FIFTH, you must be watching for anything that appears to get even more engagement than normal

And then BOOST that content out to your target audience (excluding your page likes).

This helps your overall reach! Don’t boost everything. Wait about 48 hours to see what people have reacted to – not how much reach Facebook has given it, but rather what kind of engagement has it had?

Then, boost high engagement posts for 7 days. Have a high engagement post boosted every week.

Want to know more? Here’s a recent #RIBBIT episode on this very subject: As a real estate agent, how do I get my Facebook page posts SEEN?

Get your Facebook Page Setup the RIGHT way. Click here to download my Facebook Page Setup Checklist for Real Estate Agents. It’s FREE!

by Christina Ethridge 4 Comments

As a real estate agent, how do I get my Facebook page posts SEEN??

I’m going to let you in on a little secret. Well, it’s a big secret actually… when you ask the wrong question, you get the wrong result.

When real estate agents are focusing on “how do I get my Facebook page posts seen” they’re focusing on the wrong thing.

Asking the right question nets an entirely different result.

Your goal as an agent is NOT to get your Facebook page posts seen. Oh, I realize that we “think” that getting our posts seen is the way to get leads. But in reality, it’s not.

I go into this a whole lot more in this video (plus, I do give you 5 ways to get your posts seen):

What you want to focus on is figuring out what the right question actually is. And for so many agents, the right question is “How do I leverage Facebook to get real estate clients.” And the answer is, start with the right Facebook page setup. Download the Facebook Page Setup Checklist to help you.

Get your Facebook Page Setup the RIGHT way. Click here to download my Facebook Page Setup Checklist for Real Estate Agents. It’s FREE!