Facebook

I’m not getting conversions on my Facebook posts, how do I get real estate leads?

If you aren’t getting any conversions on your Facebook posts right now, how are you going to get real estate leads?

That’s Amanda’s struggle. She said that she’s “not getting conversion on Facebook posts now” and doesn’t see how she’ll be able to get real estate leads.

Do you have this same struggle? Here’s something that will help you:

Here’s the Facebook Page Setup Checklist I mention in the video (click here).

Transcript:

Hi! I’m Christina with Leads and Leverage and I help real estate agents sell more houses using Facebook.

Today’s question comes from Amanda from our Facebook for Real Estate Agents Group.

Amanda says “my struggle is that I am NOT getting conversion on posts now.”

Amanda do you expect a sale every single time you post? Is that what you mean by a conversion? Do you expect an appointment every time you post?

Well that’s not how it works, so you have to rethink Facebook.

Just like when you meet people in real life or face-to-face for the first time. You don’t go for the jugular and you’re immediately like… “well let’s sit down and write a contract or this just is not a good conversion.”

No, you get to know them. And then you maybe see them at other events or you go to other events or you have them over to your house for dinner or you know, you progress.

There’s a progression process and each step is a little bit different and then, then when they’re ready to buy or sell real estate you’re there and you’ve built a relationship with them and you’re the person that they think of.

Now there’s some little tricks along the way to help that conversion but in general it’s about the relationship so if you’re putting a post out and it’s probably a listing or an open house or I sell whatever and you’re not getting conversion on it, it’s because you don’t understand at all how to use Facebook.

Facebook is just you it’s you on a virtual scale.

So if you would go to the Chamber of Commerce and walk up to every single person… “Hi I’m Amanda with XYZ Realty and I sell real estate, wanna buy or sell? And they just look at you like you’re nuts, that’s what posting like that on your Facebook page looks like to everyone else.

This is about relationships so share things about your town.

Make sure your page is set up in a lifestyle format use the link to the to the checklist that I’m giving you in the description this video, the Facebook page setup checklist.

Use that link walk through that and set your page up so that you can connect with people in the area that you work in on something that you’re mutually interested in.

Which is where you live, the lifestyle, the restaurants, the wine tastings, the clubs, the pubs, the events, the parades, all that stuff that’s really interesting about your town.

That’s what you want to connect with them on and then keep connecting with them and build relationships that way. All right Amanda! You’ve got this!

Here’s the Facebook Page Setup Checklist I mention in the video (click here).

If you’d like your question answered, please join us inside our Facebook for Real Estate agents group (it’s free) where you can post your question and I’ll answer it on video for you!

Here’s to your Facebook success!

~Christina

by Christina Ethridge Leave a Comment

I don’t like to post on Facebook but I want to use it for real estate lead generation

So you “don’t like to post” but you want to use Facebook for your real estate lead generation?

Are you hoping that you can just run ads like it’s a newspaper and otherwise have nothing to do with Facebook?

Well, I’ve got some news for you:

Here’s the Facebook Page Setup Checklist I mention in the video (click here).

Transcript:

Hi! I’m Christina Ethridge with Leads and Leverage and I help real estate agents sell more houses using Facebook.

Today’s question comes from… I’m not going to say the name because this actually comes from multiple people although one person did submit it. And this person shared…

“I don’t like to post.”

I’ve heard other variations of this… “how do I use social media, I don’t like to post” etc… “how do I use it to lead generate?”

Well here’s the thing. First of all, you can give me all the reasons why you don’t like to post. If you don’t like to post, make that like… I don’t like to talk.

You basically have to get over it. You’ve got to get over the fact that you don’t like to post. Same thing you’ve got to get over the fact that you don’t like to talk.

If you’re going to be in any type of business, have a business, you have to talk to people. That’s exactly what social media posts are. It is just a virtual extension of you talking to other people and with other people.

So if you don’t like to post the only solution is to get over it and start posting.

I know, tough love on this one, but that’s the truth.

There is no way around it. You need to get over it. You need to get rid of your limiting beliefs. You need to get rid of your excuses. You need to get rid of your reasons why and you need to start posting and you just need to start sharing about yourself. You need to change your attitude about all of it.

All right you guys you can do it, I promise and if you use the Facebook Page Setup Checklist that I’ve got as a link in this video it’s going to help you wrap your mind around how and what to post. What your page should be focused on which should help you get over the part the… “I don’t like to post.”

You’ve got this. Have a great day!

Here’s the Facebook Page Setup Checklist I mention in the video (click here).

If you’d like your question answered, please join us inside our Facebook for Real Estate agents group (it’s free) where you can post your question and I’ll answer it on video for you!

Here’s to your Facebook success!

~Christina

by Christina Ethridge Leave a Comment

My Facebook leads aren’t responding to my messages – how do I get them to respond?

Over in our Facebook for Real Estate agents group Elizabeth said “My Facebook leads aren’t responding to my messages – how do I get them to respond?”

It can be frustrating when someone responds to and opts-in to one of your Facebook ads… only to have them ignore you when you email them, even ignoring the very thing they opted in to get!

But here’s the thing… most of the time, it’s not them, it’s you. Yes, you. When you aren’t running your ads to the right people (to start) and then you’re trying to get them to go from a simple request for a basic thing to “come into my office and let’s chat”… you’re killing any chance of success!

You must understand their journey and connect and engage with them in the right order… micro-steps so to speak.

Here’s more detail:

Here’s the Facebook Page Setup Checklist I mention in the video (click here).

Transcript:

Hi! I’m Christina with Leads and Leverage and I help real estate agents sell more houses using Facebook.

Today’s question comes from Elizabeth from our Facebook for Real Estate Agents group. Elizabeth says, “I’ve got people filling out a form, a lead form for my list of homes and then never responding to my messages or even opening up the link to the homes” And so she’d like to know how do I get people to do that? How do I get people to engage.

Well first of all, it’s better if you’re running your ads to a warm audience. So if you don’t know what that is you need to set up your page and connect with people that way and then run your ads to that. That will get more people to open up your messages and filling out your forms and engaging that way.

That’s number one and there is a link to the Facebook page setup checklist in the description of this video.

But then why are people never responding. Well it’s probably because of what you’re sending. So you’re thinking too far ahead in the steps.

When somebody fills out a lead form for a list of homes you need to make sure that you give that to them in a way, like once they give you their email address, that you email it to them in a way that they can quickly and easily look at it. And you need to make sure that you’re not going “hey do you want to see one.”

Don’t push them into an appointment don’t push them into a showing don’t push them there. That’s not where they’re at. They’re just curious they’re just looking and so you need to make sure that your messages to them and your emails to them are not like stalkery but they’re consistent and that you’re constantly moving through the journey.

And what does that mean? Hey, the next email that goes out to them after they get the list of homes: “hey did you get the list?” Another email could be “did you have any problems opening it up or accessing it” or whatever etc etc etc and you keep going on it because it’s all about that piece it’s not about the appointment at this point.

So you need to be building that relationship with them. That is your number one focus when it comes to that.

Additionally you have to give it time and you have to be consistently emailing them every single week. We’ve had people on our email list for over well that have activated within that took 54 months to get them to actually have a transaction. We’ve got people on our list who have been on our list for 15 years and they’ve never done transaction with us but they’re consistent every once in a while every couple months they open something they look they’ve also given us referrals.

So really all of this is about follow up over the long haul and not a constant sell. You need to be giving them value and that means helping them use the tools that you’re giving to them. Showing them how amazing the tools are. Showing them different things. Not pressuring them into buying.

So that could really be that could be the key difference in what’s going on in your leads that are coming in.

But the number one thing that you need to be doing is running your ads to warm audiences so they’re more receptive. So set your page up the right way and then you start bringing it running your ads and bringing in leads good luck Elizabeth!

Here’s the Facebook Page Setup Checklist I mention in the video (click here).

If you’d like your question answered, please join us inside our Facebook for Real Estate agents group (it’s free) where you can post your question and I’ll answer it on video for you!

Here’s to your Facebook success!

~Christina