I know that our first instinct once we create a page is to jump right into getting those page likes.
The thing is, there are a few key elements you must do BEFORE you start driving people to your page. Miss them or mess them up and you’ll negatively affect your page… in other words, you won’t get the leads you want to get.
The first major step that most agents mess up is their page setup. Now, this is NOT your fault. Seriously. Most people don’t know how to setup a Facebook business page for end results. We kind of just jump into it and do it. Then, we wonder why it isn’t working like we hoped.
Ok. Now that you’ve downloaded the checklist (make those changes!!) – it’s time to start getting page likes… right?
NO!
Now it’s time to get your content on your page. Relevant content. Valuable content. Content your future home buying and selling clients need.
I go into this in more detail in this short video:
Just remember, your focus on your page is not you, it’s your future client. You need to give them a valuable reason why they should connect with your page – which means you’ve got to have good, solid content on the page before you start driving traffic to like your page.
Get your Facebook Page Setup the RIGHT way. Click here to download my Facebook Page Setup Checklist for Real Estate Agents. It’s FREE!