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My Facebook leads aren’t responding to my messages – how do I get them to respond?

Over in our Facebook for Real Estate agents group Elizabeth said “My Facebook leads aren’t responding to my messages – how do I get them to respond?”

It can be frustrating when someone responds to and opts-in to one of your Facebook ads… only to have them ignore you when you email them, even ignoring the very thing they opted in to get!

But here’s the thing… most of the time, it’s not them, it’s you. Yes, you. When you aren’t running your ads to the right people (to start) and then you’re trying to get them to go from a simple request for a basic thing to “come into my office and let’s chat”… you’re killing any chance of success!

You must understand their journey and connect and engage with them in the right order… micro-steps so to speak.

Here’s more detail:

Here’s the Facebook Page Setup Checklist I mention in the video (click here).

Transcript:

Hi! I’m Christina with Leads and Leverage and I help real estate agents sell more houses using Facebook.

Today’s question comes from Elizabeth from our Facebook for Real Estate Agents group. Elizabeth says, “I’ve got people filling out a form, a lead form for my list of homes and then never responding to my messages or even opening up the link to the homes” And so she’d like to know how do I get people to do that? How do I get people to engage.

Well first of all, it’s better if you’re running your ads to a warm audience. So if you don’t know what that is you need to set up your page and connect with people that way and then run your ads to that. That will get more people to open up your messages and filling out your forms and engaging that way.

That’s number one and there is a link to the Facebook page setup checklist in the description of this video.

But then why are people never responding. Well it’s probably because of what you’re sending. So you’re thinking too far ahead in the steps.

When somebody fills out a lead form for a list of homes you need to make sure that you give that to them in a way, like once they give you their email address, that you email it to them in a way that they can quickly and easily look at it. And you need to make sure that you’re not going “hey do you want to see one.”

Don’t push them into an appointment don’t push them into a showing don’t push them there. That’s not where they’re at. They’re just curious they’re just looking and so you need to make sure that your messages to them and your emails to them are not like stalkery but they’re consistent and that you’re constantly moving through the journey.

And what does that mean? Hey, the next email that goes out to them after they get the list of homes: “hey did you get the list?” Another email could be “did you have any problems opening it up or accessing it” or whatever etc etc etc and you keep going on it because it’s all about that piece it’s not about the appointment at this point.

So you need to be building that relationship with them. That is your number one focus when it comes to that.

Additionally you have to give it time and you have to be consistently emailing them every single week. We’ve had people on our email list for over well that have activated within that took 54 months to get them to actually have a transaction. We’ve got people on our list who have been on our list for 15 years and they’ve never done transaction with us but they’re consistent every once in a while every couple months they open something they look they’ve also given us referrals.

So really all of this is about follow up over the long haul and not a constant sell. You need to be giving them value and that means helping them use the tools that you’re giving to them. Showing them how amazing the tools are. Showing them different things. Not pressuring them into buying.

So that could really be that could be the key difference in what’s going on in your leads that are coming in.

But the number one thing that you need to be doing is running your ads to warm audiences so they’re more receptive. So set your page up the right way and then you start bringing it running your ads and bringing in leads good luck Elizabeth!

Here’s the Facebook Page Setup Checklist I mention in the video (click here).

If you’d like your question answered, please join us inside our Facebook for Real Estate agents group (it’s free) where you can post your question and I’ll answer it on video for you!

Here’s to your Facebook success!

~Christina

by Christina Ethridge Leave a Comment

How do I target a specific location without using a radius on Facebook?

Over in our Facebook for Real Estate agents group Adam asked “How do I target a specific location without using a radius on Facebook?”

If you’re trying to target a specific address, or building location, you might want watch this first:

Here’s the Facebook Page Setup Checklist I mention in the video (click here).

Transcript:

Hi I’m Christina with Leads and Leverage and I help real estate agents sell more houses using Facebook.

Today’s question comes from Adam from our Facebook for Real Estate Agents Group. Adam says “my struggle is that I cannot target a specific location without a radius” and what Adam means is he wants to be able to target an address or a building etc.

Well Adam that is called geo fencing not geo targeting and geo fencing you can do that using a different tool like simpli.fy or proximi.io or Salesforce etc.

In other words you’re not going to be able to target a specific address in Facebook you have to add the radius. So if that’s what you want to do is just target a specific thing then you’re going to have to do something else and use something else to do that.

However if your reason for targeting specific location is because of a price point or some demographics or things like that then use the radius and use the pin drop audiences and shape those the way you want.

But even better than that is to set your page up in a way that people from that area are going to want to connect with you that’s gonna be your biggest bang for your buck.

If you set your page up in a format that’s related to the area lifestyle focus format I’ve put a link to the checklist in this video so use that checklist and go ahead and set your page up and start engaging with people.

You’re going to get a much much higher return for any ad spending or any specific targeting you could try to find anywhere else if you start building relationships and connections because of a mutual admiration of a mutual area etc.

So Adam you can do this just make sure you either go to geo fencing if that’s what you’re gonna want to do otherwise you need to use Facebook for the way it’s actually built to be used and that is to build relationships with people so set your page up in a relationship life style focused format and move on from there.

You’ve got this Adam!

Here’s the Facebook Page Setup Checklist I mention in the video (click here).

If you’d like your question answered, please join us inside our Facebook for Real Estate agents group (it’s free) where you can post your question and I’ll answer it on video for you!

Here’s to your Facebook success!

~Christina

by Christina Ethridge Leave a Comment

How do I turn Facebook views into likes and then into real estate closings?

Over in our Facebook for Real Estate agents group Joanna asked “How do I turn Facebook views into likes and then into real estate closings?”

I get it. I really do. You want to leverage Facebook to get real estate leads and if you can’t get to the closing table, it’s not worth it, right?

But… there is an art to successfully leveraging Facebook and it’s almost like a color-by-number concept… simple steps that when followed, work every time… the key is micro-steps.

Here’s more:

Here’s the Facebook Page Setup Checklist I mention in the video (click here).

Transcript:

Hi I’m Christina with Leads and Leverage and I help real estate agents sell more houses using Facebook.

Today’s question is from Joanna from our Facebook for Real Estate Agents Group. Joanna says that “my biggest challenge right now is turning views into likes and then likes into purchases.”

Joanna I want to talk to you a little bit about your expectations from people who just suddenly like your page to wanting to get to the closing table.

That’s a big jump! Turning a view into a like makes sense that’s a micro step. Turning a like into a purchase, there’s a lot of steps that you’ve missed in between there.

So what you want to do is your views and your likes, so views on posts, views on videos, views on your page and your page likes, they’re all part of your warm audience and that warm audience has had some sort of contact with your page whether that be by engaging on a post, looking at an ad, looking at a video, looking at your page, liking your page, maybe they were in your email list so they’re part of your warm audience etc so those are all part of your warm audience.

And then what you can do is you can run ads to your warm audience. Now you need to have a series of ads different kinds of ads to engage that audience.

Sometimes you just need to nurture that audience, sometimes you just need to be funny with that audience, sometimes you just need to celebrate with that audience and then over time you’re also running opt-in ads so those opt-in ads like home buyer opt-in ads home seller opt-in ads, things like that you’re running those into your database which is your email address both our email program and then you’re also sending consistent emails so this is about a relationship.

This is about starting and building a relationship all of it is and that’s how you do it over time.

The process, the steps are pretty simple it’s when we get caught up in implementing that we tend to think it should be easier or just think we shouldn’t have to do it maybe it is what the issue is but I probably will do a longer #RIBBIT show on this question but I want you to get, want you to know there’s a lot of steps in between there.

So you’re working, you build that audience, and then you run opt-in ads to that audience.

Now a tool to help you with this is to help change your page from what you consider a brochure to an actual lead-generation focused lifestyle page for your community.

There is a checklist in the description of this video for you that you can download and then you can make some major changes on your page that will help more people to be interested in connecting with your page.

Alright Joanna have a great day you’re gonna get this, you’ve got it!

Here’s the Facebook Page Setup Checklist I mention in the video (click here).

If you’d like your question answered, please join us inside our Facebook for Real Estate agents group (it’s free) where you can post your question and I’ll answer it on video for you!

Here’s to your Facebook success!

~Christina