There’s a difference between sharing your content across multiple platforms and just pushing the same thing in the same way at the same time out to multiple platforms

So should you, as a real estate agent, be sharing your Instagram posts on Facebook and vice versa?

Here’s the answer…

Video transcript:

Hi, I’m Christina with Leads and Leverage and I help Real Estate Agents sell more houses using Facebook.

Today’s question come from Teal from our Facebook for Real Estate Agents Group and Teal asked, should I be cross posting between Instagram and Facebook, is that good, is that bad, is that effective?

Here’s the thing, Teal acknowledged that the audiences are different. So she wasn’t sure how to share some of the similar content on the same platforms.

You should never, ever, ever, cross post the exact same items across multiple platforms, because the audiences are different.

People want things differently.

So when you’re posting on Facebook, your audience is a little bit different. Your audience isn’t differently people necessarily, could be, but they’re expecting different things, on different platforms.

When they’re on Twitter they’re expecting something short and more you know, news worthy.

When they’re on Pinterest they’re expecting images and it’s more of a search engine.

When they’re on Instagram they’re looking for photos, and relaxation, and not a lot of verbiage.

When they’re on Facebook they’re looking for more engagement.

So you have to realize the different platforms that you’re posting to so never, ever, cross post the exact same thing.

However, when you create a piece of content or you have a picture, or whatever, some pictures can be cross posted but here’s what I would say, don’t post them on the same day.

If you’ve got a picture that you’re putting on Facebook do not put it on the same day, at the same time, on Instagram, do not do that automated.

People will unfollow you on one of those platforms you wanna do it differently.

So, maybe one week you put that photo and then the next week you put it on Instagram.

Use different words. Do not post on Instagram, and have it automatically go to your Facebook, because you use hashtags on Instagram and those get annoying, people don’t like them on Facebook, not the same way. they use them differently.

So just be aware don’t do any automated cross posting, although you can use a scheduler.

But make sure you’re posting according to the platform.

Now if you’re still struggling with how your page is setup on Facebook, to know exactly what’s gonna work for you on Facebook, which is a great testing ground.

That will help you prioritize what goes on Facebook vs what goes on Instagram, or what goes on Snapchat if you’re using Snapchat.

Or Pinterest or anything else that you’re using.

All right, Teal you’re gonna do this and you’re gonna do it well.

Thanks so much you guys.