Top 5 “Facebook for Real Estate” Training Articles

Top 5 Facebook for Real Estate Training Articles

Facebook changes every single day.  

Yet, the needs of real estate agents stay the same…

“How do I get people I don’t know from Facebook to buy or sell a house with me?”

That’s where these training articles have come into play.

Top 5 Facebook for Real Estate Training Articles

These are the top 5 “Facebook for Real Estate” training articles:

The Facebook Funnel – The Real Estate Lead Generation Process Using Facebook
Sometimes I think that real estate agents think that if they build a Facebook business page, the clients will just pop out of the wood work. And, when they don’t, they insist Facebook doesn’t work for real estate lead generation…

How To Generate Lots Of Good Real Estate Content For Your Facebook Business Page
In order to get a prospect to come your page, you’ve got to give them something they want. Something that compels them to want more from you. Something that entices them to come to your page and explore and ultimately, to like your page. That something is called..

The #1 Real Estate Content Creation Tool You Should Be Using
Where on earth do you find content? How do you keep coming up with ideas? The number one piece of advice I can give you when it comes to creating and curating content is…

8 Easy Steps To Build Your Own Real Estate Content Calendar
You hear it everywhere . . . “Make yourself a content calendar”, “Use a content calendar” But your mind keeps asking the question…

Facebook Is A Real Estate Lead Generation Machine – So Why Aren’t You Generating Leads?
I see real estate agents falling into the “noise” trap. All. The. Time. What’s the “noise” trap? Posting anything and everything to your Facebook business page because it’s what the “herd” is doing…

 

This Has Got To Be THE Dumbest Real Estate Blogging Advice I’ve Ever Heard . . .

THE Dumbest Real Estate Blogging Advice Ever

One of the dumbest pieces of real estate blogging “advice” I’ve ever heard is “Don’t use your listings as blog posts.”

Tagged onto that advice was “keep your blog posts content rich.”

Oh really.

Because apparently, blogging about the homes in your target area is not keeping a real estate blog site content rich.

Funny. Or not.

Ok. Maybe there is an infinitesimal kernel of truth here . . .

If you are blogging about your listings, are you actually blogging about your listings? Or, are you just plopping up a link to the IDX feed?

THE Dumbest Real Estate Blogging Advice Ever

One of the best ways to produce rich content is to truly blog about your listings. If you have a home for sale, tell people about it. What’s the home like? What’s the neighborhood like? Think of the ideal buyer of that property, what kind of lifestyle do they live? What do they like to do?

Blog the story. Blog the history. Share the neighborhood. Promote the lifestyle.

Share photos in your blog post that you don’t have in the MLS. Seriously. Go take photos of neighboring houses. Go take photos of the street from all directions. Take photos of the neighborhood. Take photos of the surrounding businesses. Take photos of the schools and religious institutions.

Show people what it would be like to own and live in that house. All them to imagine themselves there, before they’ve even visited the home. Get them emotionally attached. This is always the key, emotionally attach buyers to the homes you have for sale. Once emotions are attached, 90% of the “sold” process is done.

Don’t forget to include some important features such as the address of the home, a link to (even better, embed the link to) the IDX feed of the home, a map of the home’s location, etc.

If you have IDX, you should also include a link to other homes available for sale in that same neighborhood. Include capture links for home owners in the area to get their home’s value or to get a recent homes sold report. For your IDX links or embeds, make sure you have them set to capture leads (require registration to see the details.)

All this to say, don’t listen to the “do not” advice that just doesn’t make sense. Instead, take that “do not” advice and turn it into dollar signs for your business. Give a whole heck of a lot and you’ll be rewarded ten-fold.

Not sure how to get your blog posts to work for you?  We know how.  Our Facebook Domination Secret GOLD members are getting their blog posts to work wonders for their lead generation.  Come join us!

Of course, you should subscribe to RE-Freshed!  A Weekly Facebook Marketing To Do List For Real Estate Agents.

Christina Ethridge is the founder of LeadsAndLeverage.com, helping real estate agents capture, convert and close Facebook leads.

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Do Facebook Likes Equal Leads?

Over Thanksgiving, a ton of businesses were having all sorts of contests, drawings and sweepstakes on Facebook.   The goal?  More likes on their Facebook pages of course! I saw this happening in all sorts of industries, even real estate. The thing is, do more likes actually mean more leads? Well, unequivocally NO!  More likes […]

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The Problem With Social Media Experts In The Real Estate Industry

Houston, we have a problem. Perhaps you aren’t aware of this, perhaps you are. But.  There are “social media experts” out there giving out old, inaccurate advice. An even bigger problem?  These “experts” are important to the real estate community at large.  They have many followers and contribute untold amounts of wisdom and knowledge.  And […]

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How Should Real Estate Agents Separate Their Business And Personal Facebook Presence?

Over in our Facebook for Real Estate Agents group, we get a lot of questions about Facebook.  How to use it, what to do, etc. Recently one of our group members asked the following question: “How should we divide our business and personal Facebook presence – and if we are in multiple MLS Associations – […]

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What Basic Information Should I Put About Myself As A Real Estate Agent On Facebook?

Stop acting like a detective and act like a real estate agent

I was recently asked this question, and while it may “seem” basic, it’s surprisingly not so basic. “What basic information should I put about myself as a real estate agent on Facebook?” Wow.  I used “basic” a lot up there. Well, clearly, this is a “basic” post, doh! Soooo many real estate agents completely miss […]

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Facebook Is A Real Estate Lead Generation Machine – So Why Aren’t You Generating Leads?

Facebook Is A Real Estate Lead Generation Machine – So Why Aren’t You Generating Leads?

I see real estate agents falling into the “noise” trap. All. The. Time. What’s the “noise” trap? Posting anything and everything to your Facebook business page because it’s what the “herd” is doing. What is the “herd” doing? The “herd” is paying for “mass posting” services because . . . They are cheap. They want […]

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The #1 Real Estate Content Creation Tool You Should Be Using

Real Estate Content Is Everywhere

So you’ve got this empty real estate content calendar. Now you need to fill it. Don’t have a content calendar yet? These should help: 8 Easy Steps To Build Your Own Real Estate Content Calendar Step-by-Step Guide To A Successful Real Estate Content Calendar Where on earth do you find content? How do you keep […]

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Horrible Facebook Advice That’s Dangerous To Your Real Estate Business.

The One Piece Of Facebook Advice That Will Kill Your Real Estate Business. In one breath, people complain that Facebook has freely admitted that on average only 16% of a business’s page fans see any given post. That is 16 out of 100 fans that see a single update you post. This 16% number was […]

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Facebook Leads vs. PPC Leads: Which Ones Are Better For Real Estate Lead Generation?

Have a system that nurtures your real estate leads no matter how long they take

I recently had a conversation with someone interested in using our services.  The crux of the conversation ended up that this person decided not to use our services.  That wasn’t the issue I had. Our services aren’t for everyone. What actually came up that concerned me was something that clearly, I’ve not been able to […]

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