Recently, I was watching a conversation on Facebook about real estate agents using Facebook to market themselves.
During the course of the conversation, this was said:
“…another reason why a Facebook page is close to the last thing a REALTOR should use to market themselves.”
My question for you is, do you share this belief?
Well… do you?
Let’s get a couple of things clarified. First of all, there is a vast different between marketing and lead generating. VAST.
Marketing is about pushing your brand out to the public.
Lead generating is about pulling the public into your fold (aka database).
Big difference. HUGE.
Real Estate Agents Should NOT Be Using Facebook To Market Themselves. Why? Because they should be using Facebook to lead generate.
It’s really that simple.
Now, with that simplicity, comes the hard stuff.
Marketing is about using your Facebook page as a place to “build your brand.” It’s about using Facebook to advertise (aka push) your listings out to the public. It’s about getting as many people to “like” your Facebook page as possible.
None of these are “wrong” per se, they’re just wrong.
Yeah, here’s the deal. Name recognition, advertising your listings and creating a community are not wrong.
Focusing on them as your “reason for marketing on Facebook” IS.
- Name recognition is a side benefit to a successful lead generation strategy on Facebook.
- Advertising your listings (so they sell) to a highly targeted buyer audience is a side benefit of an extremely successful and intensely targeted lead generation campaign.
- Getting the right people to like your page and simultaneously give you their contact information is the result of a solid Facebook lead generation strategy.
None of these can be achieved by simply focusing on using Facebook for marketing your real estate services.
Really, they can’t.
You must focus on a solid, trackable, ROI. You must build your page strategically. You must be focused on the marathon, not the sprint. It’s about consistency. It’s about strategy.
That’s where Facebook Domination Secret comes in. Specifically, the GOLD membership level (yes, here goes my ‘pitch’ for the strategic Facebook services we offer exclusively for real estate agents.)
The GOLD level is about a solid Facebook lead generation strategy. All encompassing. From your Facebook page setup to your Facebook page engagement to your Facebook advertising to your Facebook lead capture. Every single element is focused on capturing leads, with the side benefit of putting your presence “out there.”
Here’s something you should know. We are raising the price of the GOLD level by $200, beginning June 1st. If you want in at the current price, you’ve got to act now.
Since we only sign up one GOLD level client per week, once we’ve booked out one new client per week, it’ll be too late to get in on the introductory price.
Given that it’s the last week of April, we are able to take on 4 GOLD clients before we close it off until June 1st, where we will open it up again at the higher price.
Save yourself $200/month and sign up now. You keep the lower price forever, as long as you remain a client in good standing.