Real Estate Agents Should NOT Be Using Facebook To Market Themselves. Here’s Why.

Facebook Domination Secret - real estate lead generation

Recently, I was watching a conversation on Facebook about real estate agents using Facebook to market themselves.

During the course of the conversation, this was said:

“…another reason why a Facebook page is close to the last thing a REALTOR should use to market themselves.”

My question for you is, do you share this belief?

Well… do you?

Let’s get a couple of things clarified. First of all, there is a vast different between marketing and lead generating. VAST.

Marketing is about pushing your brand out to the public.

Lead generating is about pulling the public into your fold (aka database).

Big difference. HUGE.

Real Estate Agents Should NOT Be Using Facebook To Market Themselves. Why? Because they should be using Facebook to lead generate.

It’s really that simple.

Now, with that simplicity, comes the hard stuff.

Marketing is about using your Facebook page as a place to “build your brand.” It’s about using Facebook to advertise (aka push) your listings out to the public. It’s about getting as many people to “like” your Facebook page as possible.

None of these are “wrong” per se, they’re just wrong.

Wait. What?

Yeah, here’s the deal. Name recognition, advertising your listings and creating a community are not wrong.

Focusing on them as your “reason for marketing on Facebook” IS.

  • Name recognition is a side benefit to a successful lead generation strategy on Facebook.
  • Advertising your listings (so they sell) to a highly targeted buyer audience is a side benefit of an extremely successful and intensely targeted lead generation campaign.
  • Getting the right people to like your page and simultaneously give you their contact information is the result of a solid Facebook lead generation strategy.

None of these can be achieved by simply focusing on using Facebook for marketing your real estate services.

Really, they can’t.

You must focus on a solid, trackable, ROI. You must build your page strategically. You must be focused on the marathon, not the sprint. It’s about consistency. It’s about strategy.

Facebook Domination Secret - real estate lead generation

That’s where Facebook Domination Secret comes in. Specifically, the GOLD membership level (yes, here goes my ‘pitch’ for the strategic Facebook services we offer exclusively for real estate agents.)

The GOLD level is about a solid Facebook lead generation strategy. All encompassing. From your Facebook page setup to your Facebook page engagement to your Facebook advertising to your Facebook lead capture. Every single element is focused on capturing leads, with the side benefit of putting your presence “out there.”

Here’s something you should know. We are raising the price of the GOLD level by $200, beginning June 1st. If you want in at the current price, you’ve got to act now.

Since we only sign up one GOLD level client per week, once we’ve booked out one new client per week, it’ll be too late to get in on the introductory price.

Given that it’s the last week of April, we are able to take on 4 GOLD clients before we close it off until June 1st, where we will open it up again at the higher price.

Save yourself $200/month and sign up now. You keep the lower price forever, as long as you remain a client in good standing.

Top 5 “Facebook for Real Estate” Training Articles

Top 5 Facebook for Real Estate Training Articles

Facebook changes every single day.  

Yet, the needs of real estate agents stay the same…

“How do I get people I don’t know from Facebook to buy or sell a house with me?”

That’s where these training articles have come into play.

Top 5 Facebook for Real Estate Training Articles

These are the top 5 “Facebook for Real Estate” training articles:

The Facebook Funnel – The Real Estate Lead Generation Process Using Facebook
Sometimes I think that real estate agents think that if they build a Facebook business page, the clients will just pop out of the wood work. And, when they don’t, they insist Facebook doesn’t work for real estate lead generation…

How To Generate Lots Of Good Real Estate Content For Your Facebook Business Page
In order to get a prospect to come your page, you’ve got to give them something they want. Something that compels them to want more from you. Something that entices them to come to your page and explore and ultimately, to like your page. That something is called..

The #1 Real Estate Content Creation Tool You Should Be Using
Where on earth do you find content? How do you keep coming up with ideas? The number one piece of advice I can give you when it comes to creating and curating content is…

8 Easy Steps To Build Your Own Real Estate Content Calendar
You hear it everywhere . . . “Make yourself a content calendar”, “Use a content calendar” But your mind keeps asking the question…

Facebook Is A Real Estate Lead Generation Machine – So Why Aren’t You Generating Leads?
I see real estate agents falling into the “noise” trap. All. The. Time. What’s the “noise” trap? Posting anything and everything to your Facebook business page because it’s what the “herd” is doing…

 

This Has Got To Be THE Dumbest Real Estate Blogging Advice I’ve Ever Heard . . .

THE Dumbest Real Estate Blogging Advice Ever

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More Likes Do NOT = More Leads On Your Real Estate Page – Don’t Listen To The Lies

Do Facebook Likes Equal Leads?

Over Thanksgiving, a ton of businesses were having all sorts of contests, drawings and sweepstakes on Facebook.   The goal?  More likes on their Facebook pages of course! I saw this happening in all sorts of industries, even real estate. The thing is, do more likes actually mean more leads? Well, unequivocally NO!  More likes […]

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The Problem With Social Media Experts In The Real Estate Industry

Houston, we have a problem. Perhaps you aren’t aware of this, perhaps you are. But.  There are “social media experts” out there giving out old, inaccurate advice. An even bigger problem?  These “experts” are important to the real estate community at large.  They have many followers and contribute untold amounts of wisdom and knowledge.  And […]

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How Should Real Estate Agents Separate Their Business And Personal Facebook Presence?

Over in our Facebook for Real Estate Agents group, we get a lot of questions about Facebook.  How to use it, what to do, etc. Recently one of our group members asked the following question: “How should we divide our business and personal Facebook presence – and if we are in multiple MLS Associations – […]

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What Basic Information Should I Put About Myself As A Real Estate Agent On Facebook?

Stop acting like a detective and act like a real estate agent

I was recently asked this question, and while it may “seem” basic, it’s surprisingly not so basic. “What basic information should I put about myself as a real estate agent on Facebook?” Wow.  I used “basic” a lot up there. Well, clearly, this is a “basic” post, doh! Soooo many real estate agents completely miss […]

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Facebook Is A Real Estate Lead Generation Machine – So Why Aren’t You Generating Leads?

Facebook Is A Real Estate Lead Generation Machine – So Why Aren’t You Generating Leads?

I see real estate agents falling into the “noise” trap. All. The. Time. What’s the “noise” trap? Posting anything and everything to your Facebook business page because it’s what the “herd” is doing. What is the “herd” doing? The “herd” is paying for “mass posting” services because . . . They are cheap. They want […]

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The #1 Real Estate Content Creation Tool You Should Be Using

Real Estate Content Is Everywhere

So you’ve got this empty real estate content calendar. Now you need to fill it. Don’t have a content calendar yet? These should help: 8 Easy Steps To Build Your Own Real Estate Content Calendar Step-by-Step Guide To A Successful Real Estate Content Calendar Where on earth do you find content? How do you keep […]

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Horrible Facebook Advice That’s Dangerous To Your Real Estate Business.

The One Piece Of Facebook Advice That Will Kill Your Real Estate Business. In one breath, people complain that Facebook has freely admitted that on average only 16% of a business’s page fans see any given post. That is 16 out of 100 fans that see a single update you post. This 16% number was […]

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